1. Versatile paper Paper

2. 26.2.2010 2 Paper doesn’t leave a trace Using paper and wood allows you to reduce the consumption of non-renewable materials Emissions-free bioenergy is produced during product manufacturing Recycling ensures that the fibres have an extended lifespan as new products Fibres can be used as a source of bioenergy at the end of their lifespan Renewable wood is a clean, local raw material that will also be available in the future Products produced from wood and its fibres are environmentally friendly and recyclable, thus representing sustainable development at its best

3. Recyclable paper and fibres have an extended lifespan as new products In comparison to many countries, paper recycling in Finland works very well. Fibres can be recycled five to seven times in various paper products. 26.2.2010 3

4. 1 m³ of wood produces tissue papers for 12 Finns for one year or more than 10,000 milk cartons One large timber tree or the trees from a tennis court-sized thinning area produce one cubic metre of wood. 26.2.2010 4

5. A climate action We have to reduce the use of non-renewable natural resources and carbon dioxide emissions that are warming up the climate. Easy climate actions: 1.Choose a product packaged in paperboard or paper 2.Recycle the paper and packaging that you use 3.Use wood when you build or decorate 4.Use paper and paperboard instead of non- renewable materials 5.Use only what you need 26.2.2010 5 You can use paper with a clear conscience - just make sure you only use what you need and remember to recycle.

6. Growing wood stores atmospheric carbon dioxide Only sun, water and nutrients are needed 26.2.2010 6

7. A carbon footprint tells how much greenhouse gases are produced during the lifecycle of a product 26.2.2010 7

8. Paper is a versatile product The interface for a book or magazine always guaranteed to work, also from the environmental standpoint A package of fibre is always new and clean and manufactured for a specific purpose Paper is clean and safe material for household and hygiene products Cooking and baking paper reduces the use of grease and dishwashing Other uses of paper include surface and background papers for stickers, labels and various filter and insulating papers Digital printing opens up new opportunities for printed communication 26.2.2010 8 So, what else could we do with paper?

9. The bioeconomy of the future will be based on sustainable use of renewable materials 26.2.2010 9

10. All parts of wood are carefully utilised for the most appropriate purpose 26.2.2010 10

11. The global average for paper consumption is approximately 55 kg of paper per person per year 26.2.2010 11 602 155 988 8 140 46 4080 40 33 151 North America Latin America Rest of Europe Russia Asia Africa Oceania 341 million people Paper consumption 260 kg/person 588 43