1. Intelligent Preferred Network (IPN) Steering of Roaming (SOR) Liberalization Lets Operators Steer Traffic to Preferred Roaming Partners CANTO, 2005
Jeffrey Katzwer General Manager, Americas

2. What’s the Problem?

3. What is it? Intelligent Preferred Network Managed Roaming
Outbound Roamer
VPMN A
Outbound Roamer
HPMN
VPMN B
Outbound Roamer
Intelligent Preferred Network
Managed Roaming
Preferred Network
Traffic Redirection
Steering of Roaming
VPMN C

4. Why do we want it? Group / Regional Objectives Financial
Steer traffic to preferred partners
Keep roaming within groups
Better Service Levels
Voice, Data, other services
Financial
Leads to better roaming agreement IOT’s
More minutes & Revenue
Reduces costs through preferred routing
Roaming Market Considerations
Grow your inbound roaming market share

5. The Evolution of Redirecting Roamers
SMS motivation messages
User dependent
Manual
Talk about WiFi

6. 2001, 2002

7. The Evolution of Redirecting Roamers
SMS motivation messages
User dependent
Factory stored
Limited SIM
memory
Limited list
Outdated list
SS7 based
Handset & SIM independent
VPMN independent
Feature-rich business logic
Remote download
Larger list
SIM must be OTA enabled
HS must be Ph.2+
Takes advantage of all methods
Better user experience
Less signaling
Manual
SIM
OTA
Network
Integrated
Talk about WiFi

8. Solutions for Remote Preferred Network Control
Intelligent Preferred Network
Solutions for Remote Preferred Network Control
Smart Application and Provisioning
HPMN Control, Handset Independent
HPMN Control, Handset Operated
Integrated HPMN Control

9. Roaming Management Tool
Powerful Tool with Intelligent Use
Customized
Subscriber segments
By countries and networks
When to Use?
Sensitive to user QoS
Addresses your other partners
Sensitive to VPMN operational concerns
Continual update to synchronize with market conditions

10. Roaming Management Tool - 2
Intelligence For Every Situation
Manual selection – identify and resolve
Apply only if chances to succeed are good
“No coverage” - identify and resolve
Recognize roaming along country borders and adapt logic
Monitor roaming distribution and update parameters accordingly
Create and maintain a global knowledge base
Mapping handset brands to special behavior
Mapping VLR brands to special behavior

11. The Solution Concept SS7 Visited Network Home Network IntelliGate
International
Traveler
MSC
International
SS7/MAP
SS7
VLR
HLR
OTA
- Download updated PLMN lists
Combine MAP rejections with SIM data management
Apply objectives-driven redirection policy
Apply traffic control
Apply subscriber QoS control
- Take advantage of advanced SIM Java applets
Smart MAP monitoring & processing
Provisioning
IntelliGate

12. Benefits Overcome SIM and handset limitations
Maximize number of supported handsets
Signaling carrier independent
Control of international SS7 traffic
Control subscriber user experience
Dynamic policy adaptation to subscribers, countries, networks and time
Covers every roaming situation

13. Provisioning - Activation Policy
Roaming Distribution
Profiles
Subscriber Redirection Limits
Redirection Pattern

14. Roaming Revenue Forecast
Intelligent Preferred Network
Roaming Revenue Forecast

15. SOR # 2 Steering of Roaming Group
SOR Doc 02_00X
SOR # 2 Steering of Roaming Group
12 April 2005
London
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16. SOR – GSMA Group IREG/SIGNAL Work Group Forum Objectives:
Specify implementation to control signaling traffic & user experience
Specify a Code of Conduct together with BARG
Conclusions to Date:
SOR is legal
HPMN may apply service to any roaming partner
Roaming partners should allow it and cooperate
SS7-based solution is valid with/without OTA integration
User experience is HPMN’s consideration only

17. SOR – GSMA Group (cont.) Work Plan Starhome’s Role
Define short-term solution by summer 2005
Define long-term solution based on special error codes
Starhome’s Role
An active member of SOR group
An advisor - based on our research and field experience
Many live Intelligent Preferred Network™ customers

18. Summary - Intelligent Preferred Network
OTA
HPMN Control, Handset Independent
HPMN Control, Handset Operated
Integrated
Optimized Network and Handset Control
Feature rich, configurable, profile based application

19. Thank You Jeffrey Katzwer General Manager, Americas
Tel:
Cell: