Presentation is loading. Please wait.

Presentation is loading. Please wait.

Intelligent Preferred Network (IPN) Steering of Roaming (SOR) Liberalization Lets Operators Steer Traffic to Preferred Roaming Partners CANTO, 2005 Jeffrey.

Similar presentations


Presentation on theme: "Intelligent Preferred Network (IPN) Steering of Roaming (SOR) Liberalization Lets Operators Steer Traffic to Preferred Roaming Partners CANTO, 2005 Jeffrey."— Presentation transcript:

1 Intelligent Preferred Network (IPN) Steering of Roaming (SOR) Liberalization Lets Operators Steer Traffic to Preferred Roaming Partners CANTO, 2005 Jeffrey Katzwer General Manager, Americas

2 Starhome proprietary and confidential R o a m i n g S e r v i c e s What’s the Problem?

3 Starhome proprietary and confidential R o a m i n g S e r v i c e s What is it? Outbound Roamer VPMN C VPMN B VPMN A HPMN Intelligent Preferred Network Managed Roaming Preferred Network Traffic Redirection Steering of Roaming

4 Starhome proprietary and confidential R o a m i n g S e r v i c e s Why do we want it? Group / Regional Objectives  Steer traffic to preferred partners  Keep roaming within groups  Better Service Levels  Voice, Data, other services Financial  Leads to better roaming agreement IOT’s  More minutes & Revenue  Reduces costs through preferred routing Roaming Market Considerations  Grow your inbound roaming market share

5 Starhome proprietary and confidential R o a m i n g S e r v i c e s Manual The Evolution of Redirecting Roamers SMS motivation messages User dependent

6 Starhome proprietary and confidential R o a m i n g S e r v i c e s 2001, 2002

7 Starhome proprietary and confidential R o a m i n g S e r v i c e s Manual SIM The Evolution of Redirecting Roamers OTA Network Integrated Factory stored Limited SIM memory Limited list Outdated list SMS motivation messages User dependent Remote download Larger list SIM must be OTA enabled HS must be Ph.2+ SS7 based Handset & SIM independent VPMN independent Feature-rich business logic Takes advantage of all methods Better user experience Less signaling

8 Starhome proprietary and confidential R o a m i n g S e r v i c e s Solutions for Remote Preferred Network Control Smart Application and Provisioning HPMN Control, Handset Independent HPMN Control, Handset Operated Integrated HPMN Control Intelligent Preferred Network

9 Starhome proprietary and confidential R o a m i n g S e r v i c e s Roaming Management Tool Powerful Tool with Intelligent Use Customized  Subscriber segments  By countries and networks When to Use?  Sensitive to user QoS  Addresses your other partners  Sensitive to VPMN operational concerns Continual update to synchronize with market conditions

10 Starhome proprietary and confidential R o a m i n g S e r v i c e s Roaming Management Tool - 2 Intelligence For Every Situation Manual selection – identify and resolve Apply only if chances to succeed are good “No coverage” - identify and resolve Recognize roaming along country borders and adapt logic Monitor roaming distribution and update parameters accordingly Create and maintain a global knowledge base  Mapping handset brands to special behavior  Mapping VLR brands to special behavior

11 Starhome proprietary and confidential R o a m i n g S e r v i c e s Visited Network Home Network The Solution Concept International Traveler MSC VLR HLR Provisioning OTA International SS7/MAP Smart MAP monitoring & processing IntelliGate SS7 - Download updated PLMN lists -Combine MAP rejections with SIM data management -Apply objectives-driven redirection policy -Apply traffic control -Apply subscriber QoS control - Take advantage of advanced SIM Java applets

12 Starhome proprietary and confidential R o a m i n g S e r v i c e s Benefits Maximize number of supported handsets Control of international SS7 traffic Control subscriber user experience Dynamic policy adaptation to subscribers, countries, networks and time Covers every roaming situation Signaling carrier independent Overcome SIM and handset limitations

13 Starhome proprietary and confidential R o a m i n g S e r v i c e s Provisioning - Activation Policy Roaming Distribution Subscriber Redirection Limits Redirection Pattern Profiles

14 Starhome proprietary and confidential R o a m i n g S e r v i c e s Roaming Revenue Forecast Intelligent Preferred Network

15 Starhome proprietary and confidential R o a m i n g S e r v i c e s 12 April 2005 London *Restricted – GSMA Members *Restricted – GSMA Associate Members SOR # 2 Steering of Roaming Group Restricted Confidential - Information Access to and distribution of this document is restricted to the persons listed under the heading Security Classification Category*. This document is confidential to the Association and is subject to copyright protection. This document is to be used only for the purposes for which it has been supplied and information contained in it must not be disclosed or in any other way made available, in whole or in part, to persons other than those listed under Security Classification Category* without the prior written approval of the Association. The GSM MoU Association (“Association”) makes no representation, warranty or undertaking (express or implied) with respect to and does not accept any responsibility for, and hereby disclaims liability for the accuracy or completeness or timeliness of the information contained in this document. The information contained in this document may be subject to change without prior notice. © Copyright of the GSM MoU Association 2003 SOR Doc 02_00X 15 Copyright GSM Association * All GSM Association meetings are conducted in full compliance with the GSM Association’s anti-trust compliance policy

16 Starhome proprietary and confidential R o a m i n g S e r v i c e s SOR – GSMA Group IREG/SIGNAL Work Group Forum Objectives:  Specify implementation to control signaling traffic & user experience  Specify a Code of Conduct together with BARG Conclusions to Date:  SOR is legal  HPMN may apply service to any roaming partner  Roaming partners should allow it and cooperate  SS7-based solution is valid with/without OTA integration  User experience is HPMN’s consideration only

17 Starhome proprietary and confidential R o a m i n g S e r v i c e s SOR – GSMA Group ( cont.) Work Plan  Define short-term solution by summer 2005  Define long-term solution based on special error codes Starhome’s Role  An active member of SOR group  An advisor - based on our research and field experience  Many live Intelligent Preferred Network™ customers

18 Starhome proprietary and confidential R o a m i n g S e r v i c e s Summary - Intelligent Preferred Network Feature rich, configurable, profile based application OTANetwork Integrated HPMN Control, Handset Independent HPMN Control, Handset Operated Optimized Network and Handset Control

19 Starhome proprietary and confidential R o a m i n g S e r v i c e s Thank You Jeffrey Katzwer General Manager, Americas Tel: Cell:


Download ppt "Intelligent Preferred Network (IPN) Steering of Roaming (SOR) Liberalization Lets Operators Steer Traffic to Preferred Roaming Partners CANTO, 2005 Jeffrey."

Similar presentations


Ads by Google