2The GSMAThe GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the world’s mobile operators with 250 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and Internet companies, as well as organisations in industry sectors such as financial services, healthcare, media, transport and utilities. The GSMA also produces industry-leading events such as Mobile World Congress and Mobile Asia Expo.
3Why Mobile Operators?Substantial distribution channels to provide Digital Commerce enabled services, and have sufficient economies of scale to provide mobile contactless to allCustomer care infrastructure providing consumers with a trusted transaction partner resolving any issues relating to their mobile servicesTechnical infrastructure for the provisioning and management of SIM cards and ensuring adequate securitySubstantial experience in standards-based and interoperable services, enabling strong ecosystem development based on the mobile platform
4We are your trusted partner. The GSMA’s VisionWe connect…The digital and physical worlds.We enable and provide…Secure, smart and seamless services.We create…Opportunities and prosperity for all.We are your trusted partner.
5The GSMA Vision 2020 framework Digital FuturescapePersonal DataConnected LivingDigital CommerceNetwork 2020Become the secure guardians of consumer dataConnect the digital and physical worldsEnable and build the digital commerce ecosystemCreate the network for secure, smart and seamless servicesDevelop a web-based and SIM-based digital authentication solutionDevelop Machine SIM (MIM) to enable the Internet of ThingsDefine Internet of Things network requirementsCreate standardised B2B wallet interfacesDevelop Mobile Money InteroperabilityMake Operator IP Communications work as a native serviceDevelop and implement technical standard for Quality of Service (QoS)
7The GSMA’s Digital Commerce Initiative From Vision 2020’s development, two priority initiatives were identified for digital commerce:In mature markets, become the trusted mediator – creation of a mobile commerce ecosystem where operators become trusted mediators between consumers and service providers integrating stores of value and enabling commerce personalisation.In emerging markets, create the mobile money ecosystem – creation of a digital financial ecosystem, with operators bringing significant value, in which mobile money replaces a large proportion of cash transactions.To address the very different market needs, the Digital Commerce initiative will be delivered by two programmes, B2B Wallet Interfaces and Mobile Money Interoperability.
8B2B Wallet Interfaces Programme NFC is just a small part of what is happening in digital commerce:Mobile wallets, mobile payments, transport ticketing, retail loyalty and couponing services, parking and other services are being rolled out using a wide range of technology solutions.Alongside NFC, increasingly popular solutions for digital commerce include:Bluetooth low energy (BLE) eg iBeaconsQR codes and barcodesWeb-based / online servicesProprietary products eg Apple’s PassbookMobile point of sales services eg Square, handset based mPOS.It’s almost impossible to list all the digital commerce services — in Europe alone there are already more than 250 live digital commerce services compared to 300 NFC services globally.
9Consumers and service providers alike need simplicity, consistency and relevance Mobile operators will use digital commerce services and mobile wallet offerings as competitive and differentiated customer propositions.In order to attract service providers, consistency and scale are essential on the B2B side.A global proposition is needed to drive adoption and scale, embodied by a set of common B2B interfaces deployed by all operators in the same market.
10GSMA Digital Commerce Retail 2014 To support the Digital Commerce B2B Interfaces Programme objective:Engage with the digital commerce ecosystem to stimulate the development and onboarding of service applications using operator interfaces.Define the core functionality and technology to enable mobile couponing and loyalty (in both on and off line states).Determine a mobile solution for multi-merchant/operator coupon distribution and acceptance.Develop an ‘In-Store Shopper Journey’.Support mobile operator trials and go-to-market activities in selected markets.
11GSMA Digital Commerce Transport 2014 To support the Digital Commerce B2B Interfaces Programme objective:Engage with the digital commerce ecosystem to stimulate the development and onboarding of service applications using operator interfaces using the following methods.Identify requirements for transport by conducting an impact assessment detailing technology/ capability/ market requirements to support interoperable ticketing & access solutions.Develop B2B propositions which meet the identified needs of service providers and mobile operators leading to the deployment of a service implementation toolkit via:Determining the corresponding architecture and identifying the interfaces where standardisation will bring value.Specifying the corresponding APIs and business processes.Collate best practice and develop strategies to support its’ adoption and implementation by mobile operators and the transport ecosystem.
12GSMA Digital Commerce Simplification 2014 To support the Digital Commerce B2B Interfaces Programme objective:Simplified service on boarding is focusing on reducing the complexity of mobile financial services, and will address both the development of guidelines or specifications as well as the End to End testing.The focus of the project is primarily payment/financial services simplification, but should also cover other SIM-based solutions such as transport, retail loyalty etc.The main objectives are:Define what are the simplification requirements and recommend the preferred options.Document and specify selected simplification options.Help develop comprehensive test plans for Trusted Service Managers (TSMs), SIMs, handsets, and end to end services.The project will focus on the following work packages:Guidelines for shared TSMs and TSM hubs.Specifications and recommended options to simplify current business and technical ecosystem (TSM, SIM).End to End test specifications involving other key players as required.
13Mobile Money Interoperability Programme The mobile money landscape is becoming increasingly competitive with 52 markets having 2 or more mobile money schemes at the end of 2013
14Mobile Money Interoperability - FY2014 DefinitionObjectivesActivitiesMMO AMMO BBANKS$MMO CDevelop enablers of A2A mobile money interoperabilityEconomic case for interoperability and “how to” guides: Commercial models, technical architectures, operational guides and regulatory considerations.1Support selected markets to achieve 5 commitments and 3 launches for A2A interoperabilityIn-country commercial, technical and regulatory support to facilitate commitment and implementation of interoperable wallets.2Create enablers for ecosystem developmentAssess ecosystem needs, undertake gap analysis on current offerings and provide guidelines on exposing mobile money to third parties with APIs.3Companies who want to use mobile money in their solutionsMobile Money PlatformEngage with ecosystem stakeholders to promote the role of operators in the ecosystemEncourage third parties to digitise payments and use the mobile money ecosystem developed by operators.4Evaluate longer term strategic industry opportunitiesConduct strategic assessment / feasibility of post FY 2014 mobile money opportunities.5