Marketing Plan DateActivityNovemberDecemberJanuaryFebruary 5 th NovBonfire night Promotion on fireworks and sausages 25 th DecChristmas tree promotion and lights All monthJanuary sales 14 th FebValentines Day – Red Roses
Why all this activity? Greater exposure Understanding of your business Brings people toward you Helps you understand your customer’s needs Sales improve cash flow! Speed up your business
Why e-marketing? It is the most powerful, cost effective and measurable marketing tool in the box 24 hour exposure Works while you don’t Very cost effective Stops cold calling!
Tricks of the trade! Work your database Establish your activity timetable Content – Look at your marketing strategy! – Pick fluffy subjects – Links click here to go to another site – Downloads – Photos – Words
And there is more Forward to a friend Unsubscribe Who will receive it? – Platforms Outlook Mac Mail Webmail Smartphones