1. Strategic Planning 2014 AIESEC SWUFE EB Planning Camp 1.0 By King Wang (king.wang@aiesec.net)

2. Planning Timeline Camp 1.0 LC Vision, Mission, Goal, Strategic Projects Camp 2.0 Function Plan Presentation, Year Plan 1.0, Team Formation Strategic Planning2.0: Year Plan 12.14/15 Function Transition and Planning Strategic Planning1.0: LC Vision and Goal 12.1/2 EB Selection 11.28

3. Planning Logic 1. Vision 2. Measure of Success 3. Now Analysis 4. Strategies 1+2+3=4 1 3 4 2

4. Yellow Block Reality inputs Dark Blue Mindset & Vision Light Blue Measure of Success Green Analysis & Strategy

5. Expectation Setting Think as a EB (VP General) Think as a LCP

6. Expectation Setting Full Attendance and Concentration Energy Level Check

7. Expectation Setting Listen Carefully and Give Feedback Be Critical ( 不要客气 )

8. Goal Setting Personal Notes and Team Output Oriented Expected Outcome LC 3-years Vision LC Mission 2014 LC Goal 2014 LC Strategic Projects

9. Any Question?

10. 1. Vision 2. Measure of Success 3. Now Analysis 4. Strategies 1

12. To be the first choice of SWUFE for students to cultivate themselves into Globally Competitive Leader to positively impact the world =)

13. Team Shared Value Motivation Source. How do you get motivation from: Me Others AIESEC Life Milestone Value Sharing Fin the Intersection

14. AIESEC Way Can you explain what is AIESEC clearly? Simulation: introduce AIESEC to them: 70 Old Lady 7 little girl

15. AIESEC Way Read The AIESEC WAY Toolkit 2008 Guiding Questions to answer after reading What kind of talent we need What kind of talent we want to cultivate to be What is the linkage b/w exchange and leadership Can finish the following flow using the 100% content? IN AIESEC Experience OUT

16. LC Culture What is current LC Culture? What is your ideal LC Culture in 2014?

17. City and Country Let’s divide into two groups a)Why our county and city need @? b)How much can we fulfill its needs

18. Campus Create a organization that beats AIESEC in SWUFE Win-win strategy with school? King is the consultant

20. ① ② ③ ① How to utilize your shared value and do more in your LC? ②How @ may align and fulfill society/campus needs? ③How to use your team shared value to contribute to your society/campus

21. ① ② ③ Contents Reflect Values and Culture Specify the Nature of the org. Identify the distinctive competence Attributes Credible Clear and understandable Flexible but focused

22. Vision Example To be the best platform in PolyU to Enlighten potential leaders from Global Perspective. Ambitious Where? Do? Value & LC culture What? AIESEC & Our Value AIESEC & School needs

23. Planning Logic 1. Vision 2. MoS 3. Now Analysis 4. Strategies 1 2

24. Mission Mission is how to achieve your entity vision. Your way of doing. Usually lasts for at least a year of your EB term. Mission is a guideline which is general and everyone in your entity can use. Don’t miss mission and products Mission: to inspire and nurture the human spirit-one person, one cup and one neighborhood at a time Product: Coffee, Handcrafted, Beverages

25. Mission Example PolyU Vision: To be the best platform in PolyU to Enlighten potential leaders from Global Perspective. PolyU Mission: Internationalization Sustainable Model E.G Through international exposure to build up the leadership capacity of your members

26. Definition of Good Clarify the track of your goal Know the right direction E.g 唐朝和现在选美 E.g 选车去旅行，选择哪一个？ 跑车 单车 房车 Now, define the vision keyword

27. How to Achieve Personal Aspect AIESEC Aspect What elements are needed? Environment Experience People System Environment 1. English Environment Experience 1. International Conference People 1. Professional System 1. Effective

28. How to Measure How to make sure your leaders and members are doing the right things? Find the measurements that can reflect you are success or not. We call it MoS (Measure of Success) VisionFrom Global Perspective MissionInternationalization How to AchieveEnglish Environment Measure of Success Meeting and Minutes in English

29. Measure of Success How to AchieveHow to MeasureKPI( % and No.) Environment Experience People System

30. Planning Logic 1. Vision 2. MoS 3. Now Analysis 4. Strategies 1 3 2

31. Now & Analysis Logic Flow Analysis SWOT Internal External Insights LC Goal TOWS Pool Strategy LC Strategy Entity Focus Rock Plan

32. Expected Outcome LC Year Goal (1~2) Strategic Projects (1~2)

33. SWOT SW: Internal 7 Core Elements OT: Analysis PEST+AS

34. Analysis: Internal 7 core elements

35. Core Elements Evaluation Example Shared Value: Member understand the entity vision Member enjoy the culture Member can experience Branding % students know AIESEC Reputation Among campus students association Media Exposure Talent Capacity Member efficiency Retention Rate Goal Achievement

36. Core Elements Evaluation Example Governance & Management FR on time LC Plan & Function Plan BoA LC Compendium IT & Infrastructure Efficiency of fixed asset KMS Myaiesec.net/podio using

37. Core Elements Evaluation Example Finance and Legal No. of monthly reserve Registered in school? RoI Customer & Partners No. of long-term partner No. of suggested partner No. of supporter become long-term partner

38. Analysis: External

39. Planning Logic 1. Vision 2. MoS 3. Now Analysis 4. Strategies 1 3 4 2

40. LC Goal Vision: Be the first choice in SWUFE inspiring students to be the talents with global competitive leadership. Mission: Experience Quality Control Clearly Positioning Main MoS: English Language Using Rate% Conference Attendance Rate% X+T Number# Feedback Score (NPS)% *Retention Rate% *Application Rate% Current Situation (SWOT) LC Goal

41. Read the related materials Tips: Ambitious & Realizable No more than three E.G 60% member Retention Rate At least 2 sub-products/EwA products for school

42. Strategic Projects Discussion Flow LC Goal Bottleneck of LC Goal Strategies to overcome the bottleneck Integration and Revise HR Allocation

43. Strategic Project How to achieve 2014 LC Year Goal? Problem Identification e.g. MacBook Example Rocket Plan e.g. Read the materials Tips Utilize the strategies from TOWS Two to three Projects at most

44. Strategies from TOWS 更强策略扭转策略 消除策略生存策略 更强策略

45. Strategic Projects Example: MC 1314 Strategic Projects Sustainable Impact (main resp.= Enoch) LLC Product DevelopmentEdwin Implementation of LCD ModelJacky Knowledge ManagementTiki Campus RelationshipEnoch

46. Planning Camp 2.0 LC Goal Finalized Numerical Measurement Strategic Project Plan Presentation Function Plan Presentation Function Vision Mission MoS Function Goal (Prioritized Goal must be aligned with LC goal) Exchange Pipeline or Event Timeline Function Gantt (Priority-Strategy-Action-Resp.-Time) Function Structure Potential Synergy Function Annual Budget

47. Planning Camp 2.0-Continued Team Forming Team Name, Team Purpose, Team Slogan Team Logo, Team T-shirt/Coat Team Expectation; Working Principle and Regulation Important Issue Training Finance Knowledge Financial Knowledge Teaching (Balance Sheet; Income Statement etc.) Pricing Model; National Budget LC Financial Reality Review Governance and Management National Compendium MC Team and Other LC Introduction Others Issue

48. Planning Logic 1. Vision 2. MoS 3. Now Analysis 4. Strategies Yeah! Finished 1 3 4 2

49. Closing Review Your Personal Notes Review the output Vision Mission LC Goal Strategic Projects Remember the to-do-list for Planning Camp 2.o Clear your shit ！

50. Are you excited about your coming EB term??! Just Go!