Presentation on theme: "Distribution Strategies"— Presentation transcript:
1 Distribution Strategies TujuanMengetahui strategi distribusi dalam mengelola rantai pasok
2 OUTLINE 1. Distribution Strategies Direct Shipment Warehousing Cross-Docking2. Central versus Local Facilities
3 Distribution Strategies: Direct ShipmentManufacturer or supplier delivers goods directly to retail storesThe retailer avoids the expenses of operating a distribution centerLead times are reducedOn the other hand:Risk pooling effects are ignoredThe manufacturer and distributor transportation costs increase because it must send smaller trucks to more locationsSR
4 Cross-docking Cross-docking S R CD Example: JC Penny– 200,000 items, 20,000 suppliers. Each individual store is responsible for sales forecast and placing orders. Products are directly shipped to stores.Cross-dockingSCDR
5 Cross-docking Warehouse = inventory coordination point From supplier to warehouse to vehicles serving to retailersVery little time in storage---less than 12 hoursDistribution centers, retailers, and suppliers must be linked with advanced information systems to ensure that all pickups and deliveries are made within the required time windowsA fast and responsive transportation system is necessaryForecasts are critical, and needs to be sharedEffective only for large distribution systems (enough volume to allow deliveries (full truck loads) every day, enough demand to send shipment to retailers (full truck loads) every day.
6 Example: Wal-Mar---85 % of deliveries through cross-docking (about 50 % for K-Mart). A private satellite communication system (POS data from retailers to vendors), a fleet of 2000 trucks, replenishment twice a week (almost zero safety stocks at the retail level—but lots of stock in transit)
7 WarehousingWarehouses keep stock and supply retailers as demanded (traditional strategy)SWRSWR