0. Port Melbourne Football Club in 2015
Sponsorship Proposal

1. Captain John Baird & Coach Gary Ayres
Overview
 * Victorian Football League (AFL Victoria)
Port Melbourne Football Club Sponsorship
Media
VFL Telecast Numbers
2014 ABC televised games
PMFC Further Opportunities
Current PMFC Partners
Promotion
Special Sponsorship Packages
Benefit Summary
Proposed Term and Investment
New Function Room & Administration Facility
Captain John Baird & Coach Gary Ayres
2011

2. AFL Victoria
AFL Victoria is the state-level sport governing body for Australian rules football in Victoria
The AFL collaborates with AFL Victoria based on a philosophy of ‘common objectives, local solutions’
AFL Victoria’s mission is to ensure Aussie Rules is the most played, attended and supported sport across Victoria, providing enjoyment and well being within an inclusive environment
Under AFL Victoria jurisdiction falls 115 leagues – including the Victorian Football league, the TAC Cup, and all the Victorian metropolitan and country leagues
The same number of people attend Victorian community football each week as a round of AFL matches
The Victorian Football League, evolved from the former Victorian Football Association, is the premier league in Victoria and has been running since 1877

3. Port Melbourne Football Club – Sponsorship - 2015
Designations:
Support Partner of Port Melbourne Football Club
Support Sponsor of Port Melbourne Football Club
Assets:
Average home game attendance (9) games for 2014 – 1,650 patrons
Average VFL Final’s attendance (3) games for 2014 – 4,100 patrons
Signage at all PMFC games including telecast home games (including VFL Finals Series)
Port Melbourne ABC telecast home games at Port Melbourne in 2014 (2)
Port Melbourne ABC telecast away games (3)
VFL Final Series ABC telecast games in 2014 (6)
Port Melbourne ABC telecast finals games in 2014 (3)

4. Port Melbourne Football Club – Media
In x 3 hour broadcasts featuring Port Melbourne Football Club on ABC TV (Audience figures courtesy AFLV & ABC Television)
In x 3 hour broadcast on ABC TV (VFL Final Series)
In 2014 signage featured in ABC TV pre-game interviews
In 2014 VFL Final Series Port Melbourne featured in 2 games
The opportunity to advertise in Weekly VFL Record featuring company brand (4,000 editions per week)
Branding, advertising and editorial on PMFC website with links to VFL & VFL Club websites
website link on PMFC website
Radio coverage – Community Radio (eg. Casey Radio, SEN, 3WBC, VFL Radio, Vision Australia Radio)
Herald Sun & The Age provide coverage to AFL Victoria’s premier competitions
Leader and Weekly Community Newspaper coverage in relevant areas
Port Melbourne Football Club Facebook & Twitter pages

5. Victorian Football League – Telecast Numbers
 VFL 2014:
P18+
% Metropolitan Area
Average
Regular Season 6%
33,000
Qual/Elim Finals
7.05%
Semi Finals
3.3%
20,500
Preliminary Finals
13.6%
75,500
Grand Final
30%
198,000

6. 2014 ABC TV Games Round 3 v Werribee Tigers @ Port Melbourne (22,000)*
Round 9 v Geelong (43,000)*
Round 10 v Footscray Port Melbourne (29,000)*
Round 13 v Sandringham (43,000)*
Round 16 v Richmond (44,000)*
Qualifying Final v Box Hill Port Melbourne (30,000)*
Semi Final v Sandringham @ Port Melbourne (21,000)*
Preliminary Final v Footscray Port Melbourne (69.000)*
ABC viewing figures

7. Port Melbourne Football Club – Further Opportunities
 Opportunities for 2015 and beyond:
Match day Promotions
Themed Round
PMFC database communication
PMFC partner networking
PMFC match day functions
PMFC Game admission for staff and guests
Jubilation Reigns Supreme

8. Current Port Melbourne FC Partnerships
Port Melbourne FC Partners: PMFC Platinum Sponsors:
Port Melbourne FC Support Sponsors:

9. Promotion Signage – Option 1
fence signage 3600mm X 900mm - $1, GST
Signage – Option 1A
Fence signage 4800mm X 900mm - $2, GST
Signage – Option 2
* billboard signage - $4, GST (subject to availability)
Signage – Option 1 & 2 (Option 3)
$5, GST
Signage – Option 1A & 2 (Option 3A)
* $6, GST
PMFC Hospitality: 
Sponsor and guests are entitled to attend the President’s Luncheon (9),

10. Special Sponsorship packages
Sponsor the Home or Away Coach’s Box - $5, GST (N/A)
Sponsor the Home or Away Statistician’s Box - $2,500 + GST
Sponsor the Timekeeper’s Box - $2,500 + GST
Sponsor the Broadcaster’s Box - $2,500 + GST
Sponsor Game Day LED display sign - $12,500 + GST
Sponsor LED Electronic Scoreboard - $20,000 + GST

11. Benefits Summary Designations
Support Partner of Port Melbourne Football Club
Support Sponsor of Port Melbourne Football Club
Branding
Arena signage
Billboard signage
Company Logo displayed on LED Electronic Scoreboard at all games played at North Port Oval
Branding, advertising and editorial on PMFC website with links to VFL & VFL Club websites
Website link to PMFC website
Port Melbourne Football Club Facebook & Twitter promotions
NB : all signs FOC , sign writing at sponsor’s cost
Port Melbourne Football Club
Port Melbourne Football Club to circulate all advertising material via electronic media
Media
Channel 7 telecast games (new in 2015)
VFL Football Record

12. Proposed Term and Investment
A one year agreement through to the end of the 2015 VFL Premiership Season
with option to renew for 2016 and 2017 in July 2015 (terms to be determined)
Required Investment:
In consideration of the selected package with rights and benefits presented, sponsor to pay over the term of the agreement
Year One Option 1 - $1, GST, Option 1A - $2, GST Option 2 - $4, GST, Option 3 - $5, GST, Option 3A - $6,000.00
Year Two $XXX,000 (option)
Year Three $XXX,000 (option)

13. Port Melbourne Football Club
Premiers & Champions
2011
21 Games – 21 Wins

14. New Social & Administration Facility

15. Floor Plan New Facility