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Sponsorship Proposal - 2015 Port Melbourne Football Club in 2015.

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Presentation on theme: "Sponsorship Proposal - 2015 Port Melbourne Football Club in 2015."— Presentation transcript:

1 Sponsorship Proposal Port Melbourne Football Club in 2015

2 Overview * Victorian Football League (AFL Victoria) Port Melbourne Football Club Sponsorship Media VFL Telecast Numbers 2014 ABC televised games PMFC Further Opportunities Current PMFC Partners Promotion Benefit Summary Proposed Term and Investment New Function Room & Administration Facility Captain John Baird & Coach Gary Ayres

3 AFL Victoria is the state-level sport governing body for Australian rules football in Victoria The AFL collaborates with AFL Victoria based on a philosophy of ‘common objectives, local solutions’ AFL Victoria’s mission is to ensure Aussie Rules is the most played, attended and supported sport across Victoria, providing enjoyment and well being within an inclusive environment Under AFL Victoria jurisdiction falls 115 leagues – including the Victorian Football league, the TAC Cup, and all the Victorian metropolitan and country leagues The same number of people attend Victorian community football each week as a round of AFL matches The Victorian Football League, evolved from the former Victorian Football Association, is the premier league in Victoria and has been running since 1877 AFL Victoria

4 Port Melbourne Football Club – Sponsorship Designations: Ground Naming Rights Sponsor of Port Melbourne Football Club Assets: Average home game attendance (9) games for 2014 – 1,650 patrons Average VFL Final’s attendance (3) games for ,100 patrons Signage at all PMFC games including telecast games (including VFL Final Series) Port Melbourne ABC telecast home games at Port Melbourne in 2014 (2) Port Melbourne ABC telecast away games in 2014 (3) VFL Final Series ABC telecast games in 2014 (6 games) Port Melbourne ABC telecast Finals games in 2014 (3)

5 Media: In x 3 hour broadcasts on ABC TV (Audience figures on next page figures courtesy AFLV & ABC Television) In x 3 hour broadcast on ABC TV (VFL Final Series) In 2014 signage featured in ABC TV pre-game interviews advertisement in Weekly VFL Record featuring company brand (4,000 editions per week) branding, advertising and editorial on PMFC website with links to VFL and VFL Club websites website link on PMFC website Radio station coverage – Community Radio (e.g. Casey Radio, SEN, 3WBC, VFL Radio, Vision Australia.Radio) Herald Sun and The Age provide coverage to AFL Victoria’s premier competitions Leader and Weekly Community Newspaper coverage in relevant areas Port Melbourne Football Club Facebook & Twitter pages Port Melbourne Football Club – Media

6 P18+ % Metropolitan Area Average Regular Season 6%33,000 Qual/Elim Finals 7.05%33,000 Semi Finals 3.3%20,500 Preliminary Finals 13.6%75,500 Grand Final 30%198,000 VFL 2014: Victorian Football League – Telecast Numbers

7 2014 ABC TV Games Round 3 v Werribee Port Melbourne (22,000)* Round 9 v Geelong Geelong (43,000)* Round 10 v Footscray Port Melbourne (29,000)* Round 13 v Sandringham (43,000)* Round 16 v Richmond (44,000)* Qualifying Final: Box Hill Port Melbourne (30,000)* Semi Final v Port Melbourne (21,000)* Preliminary Final v Footscray Port Melbourne (69,000)* * ABC viewing figures

8 Opportunities for 2015 and beyond: Regional event opportunities for matches in Craigieburn, Casey and Ballarat (subject to VFL Fixture) Match day Promotions Themed Round PMFC database communication PMFC partner networking PMFC match day functions PMFC Game admission for staff and guests Port Melbourne Football Club – Further Opportunities Jubilation Reigns Supreme

9 Port Melbourne FC Partners: PMFC Platinum Sponsors: Port Melbourne FC Support Sponsors: Current Port Melbourne FC Partnerships

10 Signage signage represented at Port Melbourne include: (2) billboards, arena signage (fence & other) directed on Williamstown Road, Ingles Street (monthly total reach + 85,000, figures courtesy oOh!media) Company logo on Club Polo, Track Top & Cap Company logo displayed on LED Electronic Scoreboard at all games played at North Port Oval Port Melbourne Football Club Facebook & Twitter promotions VFL Football Record logo featured with a distribution of 4,000 per week reaching regional & metropolitan areas ( Geelong, Ballarat, Bendigo, Gippsland) PMFC Hospitality: * Entitled to a table of 8 to attend the President’s Luncheon (9) * Entitled to a table of 8 to attend the Guernsey Presentation Day / Night * Entitled to a table of 8 to attend the Annual Presentation Night * Entitled to 4 tickets to the JJ Liston Trophy Night (VFL Best & Fairest) - Promotion

11 Benefits Summary Designations Platinum Partner of Port Melbourne Football Club Ground Naming Rights Sponsor Branding Ground Naming Rights Arena signage Billboard signage Company logo displayed on LED Electronic scoreboard at all games played at North Port Oval Company logo on off-field apparel (polo, track top, cap) Website link to PMFC website Port Melbourne Football Club Port Melbourne Football Club to circulate all advertising material via electronic media Port Melbourne Football Club to make available club promotional material ie team and individual photographs, club memorabilia, playing and coaching staff Media Channel 7 telecast games (new in 2015) VFL Football Record Community Radio

12 Proposed Term: A one year agreement through to the end of the 2015 VFL Premiership Season with option to renew for 2016 and 2017 in July 2015 (terms to be determined) Required Investment: In consideration of the outlined rights and benefits presented, $50, GST over the term of the agreement Year One $50, GST Year Two $XXX,000 (option) Year Three $XXX,000 (option) Proposed Term and Investment

13 Port Melbourne Football Club Premiers & Champions Games – 21 Wins

14 New Social & Administration Facility

15 Floor Plan New Facility


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