0. Port Melbourne Football Club in 2015
Sponsorship Proposal

1. Overview * Victorian Football League (AFL Victoria)
Port Melbourne Football Club Sponsorship
Media
VFL Telecast Numbers
2014 ABC televised games
PMFC Further Opportunities
Current PMFC Partners
Promotion
Benefit Summary
Proposed Term and Investment
New Function Room & Administration Facility
Captain John Baird & Coach Gary Ayres

2. AFL Victoria
AFL Victoria is the state-level sport governing body for Australian rules football in Victoria
The AFL collaborates with AFL Victoria based on a philosophy of ‘common objectives, local solutions’
AFL Victoria’s mission is to ensure Aussie Rules is the most played, attended and supported sport across Victoria, providing enjoyment and well being within an inclusive environment
Under AFL Victoria jurisdiction falls 115 leagues – including the Victorian Football league, the TAC Cup, and all the Victorian metropolitan and country leagues
The same number of people attend Victorian community football each week as a round of AFL matches
The Victorian Football League, evolved from the former Victorian Football Association, is the premier league in Victoria and has been running since 1877

3. Port Melbourne Football Club – Sponsorship - 2015
Designations:
Ground Naming Rights Sponsor of Port Melbourne Football Club
Assets:
Average home game attendance (9) games for 2014 – 1,650 patrons
Average VFL Final’s attendance (3) games for ,100 patrons
Signage at all PMFC games including telecast games (including VFL Final Series)
Port Melbourne ABC telecast home games at Port Melbourne in 2014 (2)
Port Melbourne ABC telecast away games in 2014 (3)
VFL Final Series ABC telecast games in 2014 (6 games)
Port Melbourne ABC telecast Finals games in 2014 (3)

4. Port Melbourne Football Club – Media
In x 3 hour broadcasts on ABC TV (Audience figures on next page figures courtesy AFLV & ABC Television)
In x 3 hour broadcast on ABC TV (VFL Final Series)
In 2014 signage featured in ABC TV pre-game interviews
advertisement in Weekly VFL Record featuring company brand (4,000 editions per week)
branding, advertising and editorial on PMFC website with links to VFL and VFL Club websites
website link on PMFC website
Radio station coverage – Community Radio (e.g. Casey Radio, SEN, 3WBC, VFL Radio, Vision Australia.Radio)
Herald Sun and The Age provide coverage to AFL Victoria’s premier competitions
Leader and Weekly Community Newspaper coverage in relevant areas
Port Melbourne Football Club Facebook & Twitter pages

5. Victorian Football League – Telecast Numbers
 VFL 2014:
P18+
% Metropolitan Area
Average
Regular Season 6%
33,000
Qual/Elim Finals
7.05%
Semi Finals
3.3%
20,500
Preliminary Finals
13.6%
75,500
Grand Final
30%
198,000

6. 2014 ABC TV Games Round 3 v Werribee Tigers @ Port Melbourne (22,000)*
Round 9 v Geelong Geelong (43,000)*
Round 10 v Footscray Port Melbourne (29,000)*
Round 13 v Sandringham (43,000)*
Round 16 v Richmond (44,000)*
Qualifying Final: Box Hill Port Melbourne (30,000)*
Semi Final v Port Melbourne (21,000)*
Preliminary Final v Footscray Port Melbourne (69,000)*
* ABC viewing figures

7. Port Melbourne Football Club – Further Opportunities
 Opportunities for 2015 and beyond:
Regional event opportunities for matches in
Craigieburn, Casey and Ballarat (subject to VFL Fixture)
Match day Promotions
Themed Round
PMFC database communication
PMFC partner networking
PMFC match day functions
PMFC Game admission for staff and guests
Jubilation Reigns Supreme

8. Current Port Melbourne FC Partnerships
Port Melbourne FC Partners: PMFC Platinum Sponsors:
Port Melbourne FC Support Sponsors:

9. - Promotion
Signage
signage represented at Port Melbourne include: (2) billboards, arena signage (fence & other) directed on Williamstown Road, Ingles Street (monthly total reach + 85,000, figures courtesy oOh!media)
Company logo on Club Polo, Track Top & Cap
Company logo displayed on LED Electronic Scoreboard at all games played at North Port Oval
Port Melbourne Football Club Facebook & Twitter promotions
VFL Football Record
logo featured with a distribution of 4,000 per week reaching regional & metropolitan areas
( Geelong, Ballarat, Bendigo, Gippsland)
PMFC Hospitality: 
* Entitled to a table of 8 to attend the President’s Luncheon (9)
* Entitled to a table of 8 to attend the Guernsey Presentation Day / Night
* Entitled to a table of 8 to attend the Annual Presentation Night
* Entitled to 4 tickets to the JJ Liston Trophy Night (VFL Best & Fairest)

10. Benefits Summary Designations
Platinum Partner of Port Melbourne Football Club
Ground Naming Rights Sponsor
Branding
Ground Naming Rights
Arena signage
Billboard signage
Company logo displayed on LED Electronic scoreboard at all games played at North Port Oval
Company logo on off-field apparel (polo, track top, cap)
Website link to PMFC website
Port Melbourne Football Club
Port Melbourne Football Club to circulate all advertising material via electronic media
Port Melbourne Football Club to make available club promotional material ie team and individual photographs, club memorabilia , playing and coaching staff
Media
Channel 7 telecast games (new in 2015)
VFL Football Record
Community Radio

11. Proposed Term and Investment
A one year agreement through to the end of the 2015 VFL Premiership Season
with option to renew for 2016 and 2017 in July (terms to be determined)
Required Investment:
In consideration of the outlined rights and benefits presented, $50, GST over the term of the agreement
Year One $50, GST
Year Two $XXX,000 (option)
Year Three $XXX,000 (option)

12. Port Melbourne Football Club
Premiers & Champions
2011
21 Games – 21 Wins

13. New Social & Administration Facility

14. Floor Plan New Facility