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© 2012 National Student Clearinghouse. All Rights Reserved. Social Media Committee Meeting August 23, 2012 4/26/20151 Angie Walls and Paula Newbaker, Corporate.

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Presentation on theme: "© 2012 National Student Clearinghouse. All Rights Reserved. Social Media Committee Meeting August 23, 2012 4/26/20151 Angie Walls and Paula Newbaker, Corporate."— Presentation transcript:

1 © 2012 National Student Clearinghouse. All Rights Reserved. Social Media Committee Meeting August 23, /26/20151 Angie Walls and Paula Newbaker, Corporate Communications

2 © 2012 National Student Clearinghouse. All Rights Reserved. Understanding Social Analytics 4/26/20152 What is the difference between a “visitor” and a “follower?” A visitor only views our social media page A follower starts out as a visitor, but takes the extra step of subscribing What is a “like”? What does this mean? The “like” button is the new “word of mouth” of today When a user clicks “like,” it is shared with his/her social circles o A user can “like” a company page as well as a specific post, image, video, etc. o People trust likes/recommendations from their friends more than any other source

3 © 2012 National Student Clearinghouse. All Rights Reserved. LinkedIn Social Media Growth 4/26/20153 Followers & Visitor Statistics* 59 new followers (863 total) update with actual number by 08/ new unique visitors (10 percent increase since June) 345 new page views (10 percent increase since June) FACT: What is the difference between a “visitor” and a “follower?” Visitor = a user who visits our LinkedIn company page Follower = a user who visits AND signs up to be notified of any company profile updates or news

4 © 2012 National Student Clearinghouse. All Rights Reserved. LinkedIn Social Media Growth 4/26/20154 Who Are Our Followers? 85 percent of total followers are NOT employees 38 percent entry level, 27 percent senior level Top industries include IT, Ed Data Mgmt, Higher Ed, and Software Top companies our LinkedIn visitors also viewed: College Board, Blackboard, Sallie Mae, IBM, Dept of ED, and ASCD Recent followers include: o Various IT, sales, and research professionals o Project Director at Careers Systems Development Corp. o Education Data Manager at Mid-Hudson Regional Information Center o University of Tokyo researcher o Wesley College student o The Art Institute of Pittsburgh - Career Services advisor o North Dakota University Director of Financial Aid o President of EMAS Pro Software o Oregon Private Investigators Consortium o CEO of Background Check International

5 © 2012 National Student Clearinghouse. All Rights Reserved. 4/26/20155 Signature 3 Media Coverage 116 views, 3 subscribers, 1 like for Doug Shapiro video o 90.8 percent female, 9.2 percent male viewers o 51 percent viewed on YouTube.com o 44.2 percent viewed on AACC o 4.7 percent viewed on mobile device 250 Facebook likes for AACC’s media coverage of Signature 3 45 mentions on Twitter (potential reach of 154,223 readers) 1,219 total visits to our Signature Reports Web page

6 © 2012 National Student Clearinghouse. All Rights Reserved. Our YouTube Channel 4/26/20156

7 © 2012 National Student Clearinghouse. All Rights Reserved. 4/26/20157 July Social Conversations 12 Facebook mentions 87 Twitter mentions and retweets Link to Infographic

8 © 2012 National Student Clearinghouse. All Rights Reserved. 4/26/20158 July Social Conversations From AskAManager.org

9 © 2012 National Student Clearinghouse. All Rights Reserved. Recent Trends on Twitter 4/26/20159 Most Popular Topics: “Community Colleges” and “Infographic” #Agile #CollegeBound #comm_colleges #CommunityCollege #Emchat #Hobsons #Infographic #National #PersonalData #StudentSuccess

10 © 2012 National Student Clearinghouse. All Rights Reserved. Upcoming Fall Launch 4/26/ What’s Coming in Early September The Clearinghouse will have a branded presence on LinkedIn, Facebook, Twitter YouTube video channel is live Social bookmark sites* increase traffic to our Web sites and related articles about us *Delicious, Digg, Reddit, StumbleUpon

11 © 2012 National Student Clearinghouse. All Rights Reserved. Social Media Training Development 4/26/ Moving Ahead Researching other companies and their success with online training for social media Initial discussions to develop resources in coming months Any members interested in participating in the training project?

12 © 2012 National Student Clearinghouse. All Rights Reserved. 4/26/ Committee Intranet Site

13 © 2012 National Student Clearinghouse. All Rights Reserved. How to Get Started 4/26/ Announcements: What’s new, important news and updates. Project Updates: Active projects that will be mentioned at upcoming fall meetings. Committee Surveys: Quick links to surveys in which you’ll participate. Important Dates: Upcoming meeting dates and times. Resource Links: Best practices, social media strategy 101, other helpful pages. Presentation Sign Up: Request a time slot at a future meeting to discuss/present. Staff Approved for Social Media: Suggest Social Media Users, Content Experts. Important Documents: Find a wealth of information, such as examples and white papers. You’ll also find meeting documents, analytic reports, training, and more. Shared Wikis: We need your participation! We will be creating wikis to help members collaborate and brainstorm in between the meetings. Influencers List: A couple of examples have been added.

14 © 2012 National Student Clearinghouse. All Rights Reserved. 4/26/ View Committee Site

15 © 2012 National Student Clearinghouse. All Rights Reserved. 4/26/ Task: Updating Our Social Influencer List What is an influencer? Put simply, we want to focus on these five main types found on social media: The networker (social butterfly) The opinion leader (thought leader) The discoverer (trendsetter) The sharer (reporter) The user (everyday customer) Read more in our Documents library

16 © 2012 National Student Clearinghouse. All Rights Reserved. 4/26/ Creative Briefs

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18 © 2012 National Student Clearinghouse. All Rights Reserved. 4/26/ How NOT to Write a Creative Brief

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20 © 2012 National Student Clearinghouse. All Rights Reserved. 4/26/ “Planning is what you do before you do something, so that when you do it, it is not all mixed up.”  A. A. Milne

21 © 2012 National Student Clearinghouse. All Rights Reserved. 4/26/201521

22 © 2012 National Student Clearinghouse. All Rights Reserved. 4/26/ Establishing Objectives and Goals Promote your company or a product? Engage customers? Build your brand? Provide a customer service channel? Build PR? Increase business by a certain percentage? Gain market share Overcome a competitor?

23 © 2012 National Student Clearinghouse. All Rights Reserved. 4/26/201523

24 © 2012 National Student Clearinghouse. All Rights Reserved. 4/26/201524

25 © 2012 National Student Clearinghouse. All Rights Reserved. 4/26/ Final Tips Be exact in your language It’s a tool for you as an advocate Set-up for great marketing plans It is BRIEF Contains only relevant information in context Insights can make great objectives Think about what problems you are solving, What are the benefits of the product/service/initiative? Why should the targets believe us? How do you want people to feel?

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27 © 2012 National Student Clearinghouse. All Rights Reserved. 4/26/ Next Month’s Meeting Fri, Sept 21 at 12:00 pm New Topics An update on the social media training program First comprehensive results of the fall social media launch Brief presentation on social media best practices Rapid response strategy (how we respond to social media posts, negative comments, etc.) Interactive discussion: Social audience profiling The meeting agenda will follow soon

28 © 2012 National Student Clearinghouse. All Rights Reserved. 4/26/ Committee Members: Action Items Add two or more “influencers” to our Influencer List (e.g., partners, trade associations, Dept of Ed contacts, etc) Add suggestions for Content Experts and Social Media Users under Participating Staff Take a short survey Add at least one to two ideas to the wikis Review the Project Status items to discuss in September Please complete these items on the new Intranet page before the September meeting

29 © 2012 National Student Clearinghouse. All Rights Reserved. 4/26/ Questions?


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