1. Susana Alicia Rivero Rodríguez965425 Noé Abraham González Nieto 967135 Mario Jonathan Sámano Valdelamar 968051 Diana Elizabeth Vargas Pérez1163467

2. Marca Valor (millones de dólares) DirComCargo 1Apple153,285-- 2Google111,498Elliot SchrageVice President, Global Communications and Public Affairs 3IBM100,849Jon IwataVice President – Marketing and Communications 4McDonald’s81,016Bridget CoffingVice President - Chief Communications Officer 5Microsoft78,243Frank ShawChief Communications Officer 6Coca-Cola73,752Clyde C. TugglePublic Affairs and Communications Officer 7AT&T69,916Larry SolomonChief Communications Officer 8Marlboro67,522Anne EdwardsDirector External Communications (Philip Morris International) 9China Mobile57,326-- 10General Electric50,318Anna M. PerezChief Communications Officer (NBC Universal)

3.  Council of Public Relations Firm (21 de septiembre de 2010). Marc Pritchard and Ali Velshi Headline Council of Public Relations Firms’ Critical Issues Forum. Recuperado el 27 de agosto de 2011, de http://prfirms.org/news/marc-pritchard-and-ali-velshi-headline-council-of-public-relations- firms%E2%80%99-critical-issues-forum http://prfirms.org/news/marc-pritchard-and-ali-velshi-headline-council-of-public-relations- firms%E2%80%99-critical-issues-forum  Doward, J. (3 de julio de 2011). Ferrari-Marlboro F1 Sponsorship Deal Provokes Anger of the Health Lobby. Recuperado el 27 de agosto de 2011, de Guardian. http://www.guardian.co.uk/society/2011/jul/03/ferrari-marlboro-formula-one-sponsorship http://www.guardian.co.uk/society/2011/jul/03/ferrari-marlboro-formula-one-sponsorship  MarketWatch (31 de mayo de 2011). McDonald’s Names Bridget Coffing as Senior Vice President of Corporate Relations. Recuperado el 27 de agosto de 2011, de http://www.marketwatch.com/story/mcdonalds-names-bridget-coffing-as-senior-vice-president- of-corporate-relations-2011-05-31 http://www.marketwatch.com/story/mcdonalds-names-bridget-coffing-as-senior-vice-president- of-corporate-relations-2011-05-31  Millward Brown (2011). BrandZ Rankings. Recuperado el 27 de agosto de 2011, de http://www.millwardbrown.com/Libraries/Optimor_BrandZ_Files/btn_DownloadReport_110x45.s flb.ashx http://www.millwardbrown.com/Libraries/Optimor_BrandZ_Files/btn_DownloadReport_110x45.s flb.ashx  Reuters (2011). International Business Machines Corp. Recuperado el 27 de agosto de 2011, de http://www.reuters.com/finance/stocks/companyOfficers?symbol=IBM.N&viewId=bio http://www.reuters.com/finance/stocks/companyOfficers?symbol=IBM.N&viewId=bio  The Official Google Blog (15 de febrero de 2006). Testimony: The Internet in China. Recuperado el 27 de agosto de 2011, de http://googleblog.blogspot.com/2006/02/testimony-internet-in- china.htmlhttp://googleblog.blogspot.com/2006/02/testimony-internet-in- china.html