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Measurement Myths in Health Social Media Erica Holt Image: via Flickr, Zahra786 CC 2.0
Whats Not? Engagement Driving Goals Misconceptions of ROI Measuring the Moment Whats Working? Work Back From Measureable Outcomes Original Roadmap For Every Case Intrinsic Value
No social media measurement standards Too soon for best practices Special challenges for health care and public health
Engagement is measureable But is it what you want to measure? Define Engagement Engagement does not necessarily correlate with or lead to outcomes (i.e. behavior) Image: via Flickr, CC 2.0
No! Theres not one formula for ROI ROI whatever you get for your efforts Image: via Flickr: Some rights reserved by k_o_b_i_eSome rights reservedk_o_b_i_e
More Myths More Data is Better More Measurable = More Effective Others Case Studies Apply
Then What? Create Your Own Roadmap Pitch Value and Realistic Outcomes Start With Outcomes and Work Back Correlate Outputs to Outcomes Segmentation Not Aggregation
Prioritize scarce resources Pursue a happy middle Take the pulse Then measure what you care about Finally
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B B Due to the digital camera invented, we could picture many beautiful photos and delete the photos which we dont like it at all. Then, we post.
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Objective To understand What is happiness? How to be happy? How to get happiness? How to make other happy?
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