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Measurement Myths in Health Social Media Erica Holt Image: via Flickr, Zahra786 CC 2.0.

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Presentation on theme: "Measurement Myths in Health Social Media Erica Holt Image: via Flickr, Zahra786 CC 2.0."— Presentation transcript:

1 Measurement Myths in Health Social Media Erica Holt Image: via Flickr, Zahra786 CC 2.0

2 Whats Not? Engagement Driving Goals Misconceptions of ROI Measuring the Moment Whats Working? Work Back From Measureable Outcomes Original Roadmap For Every Case Intrinsic Value

3 No social media measurement standards Too soon for best practices Special challenges for health care and public health

4 Engagement is measureable But is it what you want to measure? Define Engagement Engagement does not necessarily correlate with or lead to outcomes (i.e. behavior) Image: via Flickr, CC 2.0

5 No! Theres not one formula for ROI ROI whatever you get for your efforts Image: via Flickr: Some rights reserved by k_o_b_i_eSome rights reservedk_o_b_i_e

6 More Myths More Data is Better More Measurable = More Effective Others Case Studies Apply

7 Then What? Create Your Own Roadmap Pitch Value and Realistic Outcomes Start With Outcomes and Work Back Correlate Outputs to Outcomes Segmentation Not Aggregation

8 Prioritize scarce resources Pursue a happy middle Take the pulse Then measure what you care about Finally


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