Presentation on theme: "Rediscover and Celebrating Liberia’s Beauty"— Presentation transcript:
1 Rediscover and Celebrating Liberia’s Beauty MISS LIBERIA 2014/2015Rediscover and Celebrating Liberia’s Beauty
2 Rediscover and Celebrating Liberia’s Beauty” “Our focus will be, to not only promote the unique beauty of Liberian women but to also showcase the beauty within and that which surrounds us that has always made us uniquely Liberian”.
3 Beauty WithinLiberia's wealth is underlying simply yet breathtaking. From our landscapes to its vast resources to the beauty of its people inside and out. Hardship and misguided measures can allow us to lose sight of the treasures we hold.11 Stripes wants you to journey with us as we work together to unearth, rediscover the beauty within our borders but most especially the beauty within the Liberian woman.In celebrating our history, our unity, our diversity, we will highlight the hopes and great promise that inspire our people day to day. We will search for that which reinforces our hopes and express our shared values to strengthen national consciousness, patriotism, promote women, and youth empowerment.
5 Who are we?Eleven Stripes was founded by a group of accomplished women who answered the call to civic duty. We know that there is a need to build the capacity of Liberians. We also know that there are Liberians who need help in being promoted, trained and marketed etc. True to our motto “promoting Liberians to move Liberia forward”, we do not exclude any Liberian; we promote ALL positive, forward thinking, and progressive Liberians no matter their area of discipline.11 Stripes is a company focused on promoting social, political, grassroots, individuals, entities or organizations in an effort to strategically put Liberia in the right direction. We are an all Liberian women company.One of our goals within 11 stripes is to promote nationalism and pride in our great nation its people and our abilities.“Promoting Liberians to move Liberia forward”
6 Our Stripes……Sangai H.Brisbane - Shines Solutions,Inc and Brisco,Inc.(Brisco Natural Coffee)Elizabeth Zayzay – Ezico Business CenterKortoe Sasso – Stiles Salon and Beauty Supply StoreMaima Metzger- Maletcou Real Estate CompanyBendu R. Johnson - BJ Cleaning Services and Taste of MonroviaShelly L. Tweh - Graduate UMULue M. Perkins-Garnett – Beyond the Mirror FoundationRosemarie S. Tolbert - Clinton - Ro-Zi’s Inc.Antoinette Melton – Kafam Catering Services and Spices HouseSophia Barbara Vah-Ogunti – BAM CaterersLaura Wondeyee - Entrepreneur
7 What's the difference? Educate , educate, educate our Queens History of pageantsHistory of LiberiaHistory of counties/county development issues/resourcesEducational Campaign:Provide tools to become exposed to art of :Speaking/communicationsPoise etiquetteHype/MomentumMaintain information through sms, text messages, social media, print media, radio and TV.Ownership and promoting Liberianswork with all Liberians, our government entities, the private public sector and our private citizens to ensure that all Liberians will be involved on various levels and educated in the events and activities leading up to the Pageant so that we all can take ownership of this momentous event.Event Production and ProgrammingDesignTime factorEntertainment
8 How do we plan on doing this? History Out and about Re-branding Miss Liberia Franchise Social media Merchandising Educational Initiative campaign for contestants
9 HistoryMiss Liberia is a national beauty pageant for young Liberian in Liberia to compete at Miss World pageant.Miss Liberia pageant identified for first time held in The pageant sponsored by Ministry of Information, Culture and Tourism (MICAT). Traditionally, the winner will represent Liberia at Miss World pageant. In the winner represented the country at Miss Universe pageant. This pageant is not related to Miss Liberia U.S.A pageant.1977 Welma Campbell Miss Universe 1977 Unplaced1976 Laurine Wede Johnson Miss Universe 1976 Unplaced1975 Aurelia Sancho Miss Universe 1975 Unplaced1974 Maria Yatta Johnson Miss Universe 1974 Unplaced1972 Cecelia Armena King Miss World 1972 Unplaced1970 Florence Wiles Miss World 1970 Unplaced1969 Antionette Coleman Miss World 1969 Unplaced1968 Wilhelmina Nadieh Brownell Miss World 1968 Unplaced1965 Melvilla Harris Miss World 1965 Unplaced1964 Norma Dorothy Davis Miss World 1964 Top 151963 Ethel Zoe Norman Miss World 1963 Top 151962 Agnes Elizabeth Anderson Miss International 1962 Unplaced2014 TBD Miss World 2014 TBD TBD2012 Leda Knowlden Did not compete2010 Meenakshi Monica Subramani Miss World 2011 Unplaced2009 Shu-rina Rosie Wiah Miss World 2009 Unplaced2006 Patrice Daiemole Juah Miss World 2006 Unplaced2005 Snoti Muna Forh Miss World 2005 Unplaced1999 Sebah Esther Tubman Miss World th Runner-up1998 Olivia Precious Cooper Miss World 1998 Unplaced1988 Ollie White Miss World 1988 Unplaced1985 Sarah-Laurine Horton Miss World 1985 Unplaced1983 Annie Broderick Miss World 1983 Unplaced
10 Out and About Charities In addition to its fostering role in positive development, Miss Liberia also encourages its winners to be active participants and effective partners in charitable events and embracing the spirit of “giving back “to their local communities.Each contestant has to take ownership of one charitable organization.Each contestant has to work to promote and bring awareness to one of their county development issue.CharitiesHospital visitsOrphanagesSchoolsCounty
11 Re-Branding Campaign History from 1962-present day Educational Proper TrainingTalk Show Hour TV/RadioGSM Companies:sms competitions, text messages,scratch cards, etc.Media Outlets:TV and RadioMiss Liberia show once a week educate and entertain with interviews of queens, talk on history, past queens as guests on show.Print MediaNewspaper special Miss Liberia seriesOut and about articlesBillboards – creative catchy messagesBumper stickers
12 Social Media Facebook Page Twitter Instagram Website Updated daily with pictures and videosActive with queens participationTwitterTweet messages daily on what queens are doingTweet messages on milestones in progress of planning etc.InstagramInstagram pictures dailyWebsiteInformative on queens, history, videos, pictures, contests
13 Merchandising Retail shop online on website and in local stores: clothing, paraphernalia, caps, cupsDVD of county road tripCD - Miss Liberia theme songDocumentary of entire process leading to pageantPercentage of proceeds to educational campaign
14 Educational Initiative Campaign ScholarshipsMaterials/tutorsCompany for sponsored foreign schoolLocal colleges for scholarshipIndividuals sponsoredLaptopKindleOnline coursesIn an effort to make this a landmark event, we have embarked on an educational campaign for our contestants. While we are proud to put our ladies beauty on display we are equally concern about nurturing their academic capacities.11 Stripes Inc. and The Miss Liberia franchise stresses the importance of higher education for young women. To that end, we have developed an Educational Initiative Campaign and will be awarding the titleholder(s) educational scholarships and sponsored gifts and prizes to further this endeavor.The goal of the campaign is to provide all contestants with basic fundamentals of communications, english, history and math along with the required etiquette and poise training.The goal of the Initiative is to provide internship and job placement opportunities, provide scholarships, and assist in the overall development of our ladies. We are confident that we can provide the right atmosphere to accomplish our goals.
15 Sponsorship/Fundraising Full corporate sponsorshipMedia SponsorsOnline GoFundMe on websiteEducational InitiativeCar and/or PrizesGSM sponsorship
17 Thank YouWe appreciate your time and support as we make preparations to equip our young women with the tools and knowledge needed to compete not just for the Miss Liberia crown but Miss World 2015.Lets work together in an effort to uplift our young women and country.