1. Rediscover and Celebrating Liberia’s Beauty
MISS LIBERIA 2014/2015
Rediscover and Celebrating Liberia’s Beauty

2. Rediscover and Celebrating Liberia’s Beauty”
“Our focus will be, to not only promote the unique beauty of Liberian women but to also showcase the beauty within and that which surrounds us that has always made us uniquely Liberian”.

3. Beauty Within
Liberia's wealth is underlying simply yet breathtaking. From our landscapes to its vast resources to the beauty of its people inside and out. Hardship and misguided measures can allow us to lose sight of the treasures we hold.
11 Stripes wants you to journey with us as we work together to unearth, rediscover the beauty within our borders but most especially the beauty within the Liberian woman.
In celebrating our history, our unity, our diversity, we will highlight the hopes and great promise that inspire our people day to day. We will search for that which reinforces our hopes and express our shared values to strengthen national consciousness, patriotism, promote women, and youth empowerment.

4. Pageant Date and Venue – December 2014
Executive Pavilion
Centennial Pavilion
Seating Capacity – 800
Additional seating – 0
Dressing room
Pre-cocktail area- construction
Broken stage
Available
Seating Capacity – 700
Additional seating – 300-construction
Dressing room
Pre-cocktail area- outside
Central stage
Moratorium

5. Who are we?
Eleven Stripes was founded by a group of accomplished women who answered the call to civic duty. We know that there is a need to build the capacity of Liberians. We also know that there are Liberians who need help in being promoted, trained and marketed etc. True to our motto “promoting Liberians to move Liberia forward”, we do not exclude any Liberian; we promote ALL positive, forward thinking, and progressive Liberians no matter their area of discipline.
11 Stripes is a company focused on promoting social, political, grassroots, individuals, entities or organizations in an effort to strategically put Liberia in the right direction. We are an all Liberian women company.
One of our goals within 11 stripes is to promote nationalism and pride in our great nation its people and our abilities.
“Promoting Liberians to move Liberia forward”

6. Our Stripes……
Sangai H.Brisbane - Shines Solutions,Inc and Brisco,Inc.(Brisco Natural Coffee)
Elizabeth Zayzay – Ezico Business Center
Kortoe Sasso – Stiles Salon and Beauty Supply Store
Maima Metzger- Maletcou Real Estate Company
Bendu R. Johnson - BJ Cleaning Services and Taste of Monrovia
Shelly L. Tweh - Graduate UMU
Lue M. Perkins-Garnett – Beyond the Mirror Foundation
Rosemarie S. Tolbert - Clinton - Ro-Zi’s Inc.
Antoinette Melton – Kafam Catering Services and Spices House
Sophia Barbara Vah-Ogunti – BAM Caterers
Laura Wondeyee - Entrepreneur

7. What's the difference? Educate , educate, educate our Queens
History of pageants
History of Liberia
History of counties/county development issues/resources
Educational Campaign:
Provide tools to become exposed to art of :
Speaking/communications
Poise etiquette
Hype/Momentum
Maintain information through sms, text messages, social media, print media, radio and TV.
Ownership and promoting Liberians
work with all Liberians, our government entities, the private public sector and our private citizens to ensure that all Liberians will be involved on various levels and educated in the events and activities leading up to the Pageant so that we all can take ownership of this momentous event.
Event Production and Programming
Design
Time factor
Entertainment

8. How do we plan on doing this?
History Out and about Re-branding Miss Liberia Franchise Social media Merchandising Educational Initiative campaign for contestants

9. History
Miss Liberia is a national beauty pageant for young Liberian in Liberia to compete at Miss World pageant.
Miss Liberia pageant identified for first time held in The pageant sponsored by Ministry of Information, Culture and Tourism (MICAT). Traditionally, the winner will represent Liberia at Miss World pageant. In the winner represented the country at Miss Universe pageant. This pageant is not related to Miss Liberia U.S.A pageant.
1977 Welma Campbell Miss Universe 1977 Unplaced
1976 Laurine Wede Johnson Miss Universe 1976 Unplaced
1975 Aurelia Sancho Miss Universe 1975 Unplaced
1974 Maria Yatta Johnson Miss Universe 1974 Unplaced
1972 Cecelia Armena King Miss World 1972 Unplaced
1970 Florence Wiles Miss World 1970 Unplaced
1969 Antionette Coleman Miss World 1969 Unplaced
1968 Wilhelmina Nadieh Brownell Miss World 1968 Unplaced
1965 Melvilla Harris Miss World 1965 Unplaced
1964 Norma Dorothy Davis Miss World 1964 Top 15
1963 Ethel Zoe Norman Miss World 1963 Top 15
1962 Agnes Elizabeth Anderson Miss International 1962 Unplaced
2014 TBD Miss World 2014 TBD TBD
2012 Leda Knowlden Did not compete
2010 Meenakshi Monica Subramani Miss World 2011 Unplaced
2009 Shu-rina Rosie Wiah Miss World 2009 Unplaced
2006 Patrice Daiemole Juah Miss World 2006 Unplaced
2005 Snoti Muna Forh Miss World 2005 Unplaced
1999 Sebah Esther Tubman Miss World th Runner-up
1998 Olivia Precious Cooper Miss World 1998 Unplaced
1988 Ollie White Miss World 1988 Unplaced
1985 Sarah-Laurine Horton Miss World 1985 Unplaced
1983 Annie Broderick Miss World 1983 Unplaced

10. Out and About Charities
In addition to its fostering role in positive development, Miss Liberia also encourages its winners to be active participants and effective partners in charitable events and embracing the spirit of “giving back “to their local communities.
Each contestant has to take ownership of one charitable organization.
Each contestant has to work to promote and bring awareness to one of their county development issue.
Charities
Hospital visits
Orphanages
Schools
County

11. Re-Branding Campaign History from 1962-present day Educational
Proper Training
Talk Show Hour TV/Radio
GSM Companies:
sms competitions, text messages,
scratch cards, etc.
Media Outlets:
TV and Radio
Miss Liberia show once a week educate and entertain with interviews of queens, talk on history, past queens as guests on show.
Print Media
Newspaper special Miss Liberia series
Out and about articles
Billboards – creative catchy messages
Bumper stickers

12. Social Media Facebook Page Twitter Instagram Website
Updated daily with pictures and videos
Active with queens participation
Twitter
Tweet messages daily on what queens are doing
Tweet messages on milestones in progress of planning etc.
Instagram
Instagram pictures daily
Website
Informative on queens, history, videos, pictures, contests

13. Merchandising Retail shop online on website and in local stores:
clothing, paraphernalia, caps, cups
DVD of county road trip
CD - Miss Liberia theme song
Documentary of entire process leading to pageant
Percentage of proceeds to educational campaign

14. Educational Initiative Campaign
Scholarships
Materials/tutors
Company for sponsored foreign school
Local colleges for scholarship
Individuals sponsored
Laptop
Kindle
Online courses
In an effort to make this a landmark event, we have embarked on an educational campaign for our contestants. While we are proud to put our ladies beauty on display we are equally concern about nurturing their academic capacities.
11 Stripes Inc. and The Miss Liberia franchise stresses the importance of higher education for young women. To that end, we have developed an Educational Initiative Campaign and will be awarding the titleholder(s) educational scholarships and sponsored gifts and prizes to further this endeavor.
The goal of the campaign is to provide all contestants with basic fundamentals of communications, english, history and math along with the required etiquette and poise training.
The goal of the Initiative is to provide internship and job placement opportunities, provide scholarships, and assist in the overall development of our ladies. We are confident that we can provide the right atmosphere to accomplish our goals.

15. Sponsorship/Fundraising
Full corporate sponsorship
Media Sponsors
Online GoFundMe on website
Educational Initiative
Car and/or Prizes
GSM sponsorship

16. Budget - US$241,200.00 Scouting -$34,000 Training - $54,200
Lodging - $10,000
Event Production - $10,000
Entertainment - $20,000
Print/media - $20,000
Wardrobe - $15,000
Giveaways - $2000
Prizes - $50,000
Printing - $6000
Logistics - $30,000

17. Thank You
We appreciate your time and support as we make preparations to equip our young women with the tools and knowledge needed to compete not just for the Miss Liberia crown but Miss World 2015.
Lets work together in an effort to uplift our young women and country.