1. FINDING CONTENT FOR YOUR SOCIAL MEDIA CAMPAIGN COALITION FOR SMARTER GROWTH Aimee Custis Communications Manager

2. FINDING CONTENT FOR YOUR SOCIAL MEDIA CAMPAIGN Be a little selfish. Educate. Stretch your content. Ask! COALITION FOR SMARTER GROWTH You have so much more content than you realize… Identify your audience!

3. IDENTIFY YOUR AUDIENCE Who do you want to reach? Why? What do you ultimately want from them? COALITION FOR SMARTER GROWTH Demographic interests Vision (passion) interests Where can you connect with these people? What do they care about? WHY? KNOW WHO YOU’RE GOING FOR

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5. BE A LITTLE SELFISH & SELF PROMOTING Talk about your staff, volunteers, partners Behind the scenes at your office or campaign Why you care/why you’re involved in the cause COALITION FOR SMARTER GROWTH Show some personality! WHY? CAPTURE THEIR INTEREST

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7. EDUCATE Talking points Topic background and “101” News articles, etc. COALITION FOR SMARTER GROWTH Help people understand what you’re talking about WHY? INFLUENCE THEIR BEHAVIOR

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9. STRETTTTCH YOUR CONTENT Tweet. Tweet again. Tweet tomorrow. Weekly themes. Double (or triple) up on platforms! COALITION FOR SMARTER GROWTH Your audience penetration isn’t anywhere near where you think it is. WHY? BE SURE THEY HEAR YOU

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11. ASK! People like to feel like they’re helping. This is your end goal. COALITION FOR SMARTER GROWTH The #1 reason people don’t donate or act? They weren’t asked. WHY? IF YOU DON’T, THEY WON’T

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13. Aimee Custis Communications Manager Coalition for Smarter Growth aimee@smartergrowth.net www.smartergrowth.net @betterDCregion Please sign up for our updates at smartergrowth.net!