1. Using Twitter to Engage Stakeholders, Enhance Communication and Improve Culture MASSP Principal’s Summit

2. Wendy Zdeb-Roper Michigan Association of Secondary School Principals Executive Director wendyz@michiganprincipals.org Follow @massp on Twitter Find me on Linkedin Join #masspchat Monday nights from 8-9pm

3. Participants will…  Review a bit of Twitter 101.  Consider personal vs. school Twitter accounts as well as building vs. district accounts. Who Tweets what?  Learn how Twitter can enhance collaboration and celebrate your school/district.  Explore Twitter as a source of professional collaboration and learning.  Leave with actionable take-aways! Session Learning Targets

4. What does a Tweet Communicate?

5. Twitter Abbreviations

6. Setting Up an Account

7. Two Important Considerations:  Should you have a personal Twitter account or a School account (or both)?  Who should manage/have access to the school Twitter feed? Twitter Accounts…

8. What should a District/School tweet about?  Innovative strategies & school news  Include links and pictures  Influential education articles  Thoughts and quotes - think aloud!  Promote District/School meetings/events  Tell people where you are and what you’re doing What to Tweet

10. What should an District/School tweet about?  Microblog using event hashtag from important meetings.  Support other educators - retweeting or “favoriting” will show that you enjoyed a tweet.  Some personal info - show your human side. What to Tweet

11. It’s ok to be a real person… Favorite to save or to acknowledge…

12. Re-Tweet Good Stuff What it looks like when you re-tweet something… What it looks like when someone re-tweets you…

13. Twitter is 2 Way Communication

14. #swcrkPLN The spark The fire #swcrksnowday

15. School Hashtags #GoWO, West Ottawa HS hashtag #Woplc District Tweetchat Tuesday nights

16. District Hashtags Walled Lake Consolidated School District #wleced District Tweetchat #wleced Tuesday Nights

17. School Accounts…Who says what?

18. Hootsuite- Preschedule Tweets

19. Twitter Tracking: Hashtracking

20. Promote your Twitterfeed…

21. How do you build a following? Tweet-Torial  Host a webinar or a live session to help stakeholders learn how to use Twitter.  Use students or staff proficient in Twitter to facilitate the Twitter night and/or a webinar.  Focus on basics as well as using Twitter to follow happenings at the school and for learning. Engage Stakeholders

22.  Don’t stop and start. Once you establish a feed, post daily.  Share the posting responsibilities with staff.  Include Twitter info every time you do a presentation…build your followers.  If you start a chat, stick with it. It might be slow to grow…get buy-in and ownership from your Board. Twitter Cautions…

23. Twitter is an excellent way to learn and connect professionally. -Tweetchats -Follow conference hashtags- #Principals14 -Follow education organizations, other educators, schools, districts, researchers, etc. -Ask questions of your followers to get feedback, input and ideas Build Your PLN

24. Professional Conversations

25. #masspchat Every Monday 8-9pm

26. Tweetchats for PD

27.  Just last week, the Advanced Ed Conference was taking place in Novi: #aemi2014#aemi2014  Also last week, the Association for Middle Level Educators Conference was in Nashville, TN: #AMLE2014 #AMLE2014 Event Hashtags

28.  What is your District doing with Twitter?  Who manages your feed?  Have you tried a Tweetchat?  Do you establish #hashtags for events?  How active of a Twitter presence is there at the building or individual educator level? What are your actionables from what you’ve learned? Twitter Table Talk…

29. @TammyJacksonEJ@poolesa @JustinJennings6 @MrBernia @TracylnWilson @Mingchri @DonnaBoughner @NapDillon @Mike_Alley59@eskyprincipal @Cfeneley@phungerf @shphilmore@PrincMrJensen @mikebaszler @jmessenger34 @MrCarlsonSHS@scott_kapla @MrGabriel_GLHS@jarema_karen @AndyK_PHS@PeterLoFiego MI Principal’s Who Tweet

30.  @Lindenprincipal@PrincipalKMS  @PrinRipmaster@MrDMcKay1  @vanderslicechri@JayVesperman  @cwoolman06@MsL_L_Wells  @joezessin@bgrahamJPS  @jordanbeel@phiteach  @APChrisParker@melynchek  @SPrestonBR@DebbieRedlin  @GoPHSNorthmen@PrincipalLedlow  @CarrieAmmons1@ValerieBoggan MI Principal’s Who Tweet

31.  Grand Haven HS: @Ghhsbucs  Lamphere HS: @LamphereHS  Rockford HS: @RamPrideNews  Novi HS: @Novi_HS  Shepherd HS: @shs1greatthing  O.E. Dunckel MS: @DunkelMS  Parcells MS: @GPParcells  Olivet HS: @Olivet_Eagles  Carmen-Ainsworth: @CarmenAinsworth  Holt HS: Holt_HS  Portage Northern: @PortageNorthern MI School Twitterfeeds

32.  David Britten @colonelb Dan Jonker @dljonker  David Tebo @tebotweets Karen McPhee @kmmcphee  Nick Ceglarek @nceglarek Brian Davis @bdavisHPS  Steve Matthews @docmatthews Ben Barton @BenBarton299  Kenneth Gutman @kennethgutman Kevin Ivers @LuckyBreak6  Stiles X. Simmons @StilesXSimmons Daniel Nerad @dneradsupt  Tricia Hill @tlhill4 William Skilling @SuptSkilling  David Richards @DrDaveFPS Scott Koziol @scottkoz  Peg Mathis @PegMathis Jose Vera @josenvera  Rob Glass @glasr333 Dave Barry @dbarry05  Mary Marshall @marshallmary Ron Caniff @RCaniff MI Superintendent’s Who Tweet

33.  Dennis Furton @Dfurton Paul Hartsig @Paul_Hartsig  Scott Felkey @sfelkey Michael Sweet @msweetwhs  Gerald Hopkins @khpssuper John Prescott @SupfromYup  Jeffery Haase @JefferySHaase Joseph Murphy @jmurphy36  Paul Shepich @Pshepich Jo Spry @SpryJo  Tom TenBrink @tenbrinktweets Michael Paskewicz @DrPaskewicz  Thomas Martin @Thomastmart Michael Sharrow@MichaelSharrow2  Matt Wandrie @SuptWandrie Charlie Schwelder @CharlieSchwedle  Vickie Markavitch @Vmarkavitch Christine Johns @ucsjohns  Susan Meston @susanmeston John Searles @SuptSearles  Ronna Steel @Steelronna Tony Habra @SupeTony MI Superintendent’s Who Tweet

34.  @MASA_GOV  @MAISA_GOV  @MASB  @TeacherPolicy  @TriCo4PubEd  @GLEP Ed Policy Organizations

35.  @ASCD@EducationWeek  @NASSP@edutopia  @TimElmore@Doug_Lemov  @TeachingChannel@DanielPink  @UWCEL@TechSmithEDU  @MSUCollegeofEd@SchoolLeadersN  @robertjmarzano@HuffPostEdu  @MarzanoResearch@ACTStudent  @OhioPrincipals@ACT Ed Organizations, National Speakers, Researchers, Universities…

36. Twitter Support http://en2t.weebly.com/

37. Twitter Resources  A new online support community called #Nt2T for new teachers to Twitter.  A five-part Twitter 101 ecourse aimed at getting novice social media users up and connected. http://www.edutopia.org/blog

38. “Change can be a challenge. But change is also an opportunity; an opportunity to take the lead, to grow, to succeed. By all means, don’t fear change! Embrace it. It’s your only path to the future.” - Sarah L. Sladek Remember…

39. Wendy Zdeb-Roper Michigan Association of Secondary School Principals Executive Director wendyz@michiganprincipals.org Follow @massp on Twitter Find me on Linkedin Join #masspchat Monday nights from 8-9pm