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Using Twitter to Engage Stakeholders, Enhance Communication and Improve Culture MASSP Principal’s Summit.

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Presentation on theme: "Using Twitter to Engage Stakeholders, Enhance Communication and Improve Culture MASSP Principal’s Summit."— Presentation transcript:

1 Using Twitter to Engage Stakeholders, Enhance Communication and Improve Culture MASSP Principal’s Summit

2 Wendy Zdeb-Roper Michigan Association of Secondary School Principals Executive Director on Twitter Find me on Linkedin Join #masspchat Monday nights from 8-9pm

3 Participants will…  Review a bit of Twitter 101.  Consider personal vs. school Twitter accounts as well as building vs. district accounts. Who Tweets what?  Learn how Twitter can enhance collaboration and celebrate your school/district.  Explore Twitter as a source of professional collaboration and learning.  Leave with actionable take-aways! Session Learning Targets

4 What does a Tweet Communicate?

5 Twitter Abbreviations

6 Setting Up an Account

7 Two Important Considerations:  Should you have a personal Twitter account or a School account (or both)?  Who should manage/have access to the school Twitter feed? Twitter Accounts…

8 What should a District/School tweet about?  Innovative strategies & school news  Include links and pictures  Influential education articles  Thoughts and quotes - think aloud!  Promote District/School meetings/events  Tell people where you are and what you’re doing What to Tweet

9

10 What should an District/School tweet about?  Microblog using event hashtag from important meetings.  Support other educators - retweeting or “favoriting” will show that you enjoyed a tweet.  Some personal info - show your human side. What to Tweet

11 It’s ok to be a real person… Favorite to save or to acknowledge…

12 Re-Tweet Good Stuff What it looks like when you re-tweet something… What it looks like when someone re-tweets you…

13 Twitter is 2 Way Communication

14 #swcrkPLN The spark The fire #swcrksnowday

15 School Hashtags #GoWO, West Ottawa HS hashtag #Woplc District Tweetchat Tuesday nights

16 District Hashtags Walled Lake Consolidated School District #wleced District Tweetchat #wleced Tuesday Nights

17 School Accounts…Who says what?

18 Hootsuite- Preschedule Tweets

19 Twitter Tracking: Hashtracking

20 Promote your Twitterfeed…

21 How do you build a following? Tweet-Torial  Host a webinar or a live session to help stakeholders learn how to use Twitter.  Use students or staff proficient in Twitter to facilitate the Twitter night and/or a webinar.  Focus on basics as well as using Twitter to follow happenings at the school and for learning. Engage Stakeholders

22  Don’t stop and start. Once you establish a feed, post daily.  Share the posting responsibilities with staff.  Include Twitter info every time you do a presentation…build your followers.  If you start a chat, stick with it. It might be slow to grow…get buy-in and ownership from your Board. Twitter Cautions…

23 Twitter is an excellent way to learn and connect professionally. -Tweetchats -Follow conference hashtags- #Principals14 -Follow education organizations, other educators, schools, districts, researchers, etc. -Ask questions of your followers to get feedback, input and ideas Build Your PLN

24 Professional Conversations

25 #masspchat Every Monday 8-9pm

26 Tweetchats for PD

27  Just last week, the Advanced Ed Conference was taking place in Novi: #aemi2014#aemi2014  Also last week, the Association for Middle Level Educators Conference was in Nashville, TN: #AMLE2014 #AMLE2014 Event Hashtags

28  What is your District doing with Twitter?  Who manages your feed?  Have you tried a Tweetchat?  Do you establish #hashtags for events?  How active of a Twitter presence is there at the building or individual educator level? What are your actionables from what you’ve learned? Twitter Table Talk…

29 MI Principal’s Who Tweet

30           MI Principal’s Who Tweet

31  Grand Haven  Lamphere  Rockford  Novi  Shepherd  O.E. Dunckel  Parcells  Olivet   Holt HS: Holt_HS  Portage MI School Twitterfeeds

32  David Dan  David Karen  Nick Brian  Steve Ben  Kenneth Kevin  Stiles X. Daniel  Tricia William  David Scott  Peg Jose  Rob Dave  Mary Ron MI Superintendent’s Who Tweet

33  Dennis Paul  Scott Michael  Gerald John  Jeffery Joseph  Paul Jo  Tom Michael  Thomas Michael  Matt Charlie  Vickie Christine  Susan John  Ronna Tony MI Superintendent’s Who Tweet

34 Ed Policy Organizations

35          Ed Organizations, National Speakers, Researchers, Universities…

36 Twitter Support

37 Twitter Resources  A new online support community called #Nt2T for new teachers to Twitter.  A five-part Twitter 101 ecourse aimed at getting novice social media users up and connected.

38 “Change can be a challenge. But change is also an opportunity; an opportunity to take the lead, to grow, to succeed. By all means, don’t fear change! Embrace it. It’s your only path to the future.” - Sarah L. Sladek Remember…

39 Wendy Zdeb-Roper Michigan Association of Secondary School Principals Executive Director on Twitter Find me on Linkedin Join #masspchat Monday nights from 8-9pm


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