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Campus Communicators: Social Media Figuring Out Facebook.

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Presentation on theme: "Campus Communicators: Social Media Figuring Out Facebook."— Presentation transcript:

1 Campus Communicators: Social Media Figuring Out Facebook

2 University of Nebraska Medical Center Kacie

3 University of Nebraska Medical Center Kacie’s latest tweet - Check out the art & medicine #sciencecafe There will be a ton of free pizza for you if you go... -sent from Paris!

4 Agenda Why You Should Give a Tweet – Top 5 Guidelines How Tos What’s Worked for Us Measurement Takeaways Q & A University of Nebraska Medical Center

5 Why Should You Give a “Tweet” Facebook is not just for baby pictures. Let’s play a game.

6 University of Nebraska Medical Center Why Should You Give a “Tweet” Immediacy of reaching someone/asking questions

7 University of Nebraska Medical Center Why Should You Give a “Tweet” Allows people to add their $.02 easily

8 University of Nebraska Medical Center Why Should You Give a “Tweet” Sharing = WOM marketing

9 University of Nebraska Medical Center Why Should You Give a “Tweet” And last but not least…

10 University of Nebraska Medical Center Why Your Boss Will Give a Tweet 2nd most visited website both in the United States and globally More than 400 million active users, 50% of whom log on to Facebook once a day More than 3 million active fan / “like” pages Average user becomes a fan of 4 pages per month The UNMC Facebook home page has more 2,670 fans –that’s a lot of people!

11 Guidelines – Profile Photo University of Nebraska Medical Center

12 Guidelines - Name UNMC ………. University of Nebraska Medical Center

13 Guidelines - Permissions University of Nebraska Medical Center

14 Guidelines – Contact Info -website -phone number - -physical address University of Nebraska Medical Center

15 Guidelines – One Last Thing University of Nebraska Medical Center the UNMC main page and other pages!

16 How Tos Statuses Photos Links Videos Poll Questions How To FAQ University of Nebraska Medical Center

17 How Tos Statuses University of Nebraska Medical Center Nicole’s Tip: Keep it short and sweet – no paragraphs!

18 How Tos Photos University of Nebraska Medical Center Nicole’s Tip: Caption your photos!

19 How Tos Links University of Nebraska Medical Center Nicole’s Tip: Tell em what they’re clicking on!

20 How Tos Video University of Nebraska Medical Center Nicole’s Tip: Advertise how short your video is!

21 How Tos Questions University of Nebraska Medical Center Nicole’s Tip: Uncheck the box you see above!

22 How Tos - Events University of Nebraska Medical Center Nicole’s Tip: Events can export into e-calendars…except Lotus Notes!

23 How Tos – Adding Admins University of Nebraska Medical Center Nicole’s Tip: Keep this number to a minimum!

24 How Tos – Tagging Other Pages Question University of Nebraska Medical Center Nicole’s Tip: This can be finicky!

25 What’s Worked – Success Stories Timely University of Nebraska Medical Center

26 What’s Worked – Success Stories Exclusive University of Nebraska Medical Center

27 What’s Worked – Success Stories Two-fold University of Nebraska Medical Center

28 What’s Worked – Success Stories Responsive University of Nebraska Medical Center

29 What’s Worked – Success Stories Two-way University of Nebraska Medical Center

30 What’s Worked – Success Stories Interactive University of Nebraska Medical Center

31 What’s Worked – Success Stories Mission-based University of Nebraska Medical Center

32 What’s Worked – Success Stories Inspirational University of Nebraska Medical Center

33 What’s Worked – Success Stories Educational University of Nebraska Medical Center

34 What’s Worked – Success Stories Fun! University of Nebraska Medical Center

35 Measurement University of Nebraska Medical Center

36 Takeaway #1 Add Facebook to your Toolbag. University of Nebraska Medical Center

37 Takeaway #2 YOU are the content experts! University of Nebraska Medical Center

38 Takeaway #3 Be Like GusBe Like Gus! University of Nebraska Medical Center

39 Q & A University of Nebraska Medical Center

40 OK, maybe it is a little bit about baby pictures! Here’s mine and here’s my contact info: Nicole Lindquist


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