Presentation on theme: "Hands Free Umbrella Holder The Biggest group Nathan Cheung Sarah Cong Jenny Huang Erika Martinez Benny Quach Anthony Rubio EWS – 425 June 2, 2005."— Presentation transcript:
Hands Free Umbrella Holder The Biggest group Nathan Cheung Sarah Cong Jenny Huang Erika Martinez Benny Quach Anthony Rubio EWS – 425 June 2, 2005
Abstract This unique product is designed to help a wide variety of people with assistance in holding their umbrella. This special product will enable you to free your hands while protecting you from the rain or the sun.
Claims This umbrella holder will allow you to use your hands for various tasks. Ensured protection from rain/sun. Easy to wear and comfortable for extra mobility. Durable and economical as well.
How it works The design is a backpack strap that a person would wear for a back pack. A strap on the back is loose and is ready for gripping in the middle of the strap. Place object in the middle, such as umbrella rod, and tighten it with the Velcro grip. After tightening the Velcro, pull the rest of the strap to wrap around body for the umbrella or other object to be closer to the persons’ back. After pulling, place the ends of the strap to the Velcro in the front of the back pack strap. When done undue the back pack strap first.
Product Product feature: Hands free Packaging: Clear plastic wrap Positioning: The product is position to be lightweight, durable, and convenient. Product line: We will have a variety of sizes, colors, and designs.
Similar Patents Multipurpose Carrying System. Caputi, Giancarlo Caputi, Giancarlo -20040084490 Backpack for carrying an umbrella and/or child hands free. Haber, Robert (Holding things in the front of the body) -20040031827 Hands free umbrella. Moskowitz, Ahmnon D. ; et al. ( Almost the same as our umbrella however, a strap is needed for a belt that the user must put on (inefficient) Moskowitz, Ahmnon D. ; et al. ( Almost the same as our umbrella however, a strap is needed for a belt that the user must put on (inefficient)-20010035202
Materials Velcro Backpack strap Regular Strap Metal chain link
Cost of Materials: Priced Per Unit Backpack strap: $1.25 Velcro: $.50 Regular Strap: $.75 Metal Chain Links: $.10 Total Cost Of Materials Per Unit: $2.60 Benny Quach
Start Up Costs: For 10,000 Units Materials ($2.60 x 10,000) : $26,000 Production: $1,250 Warehousing/Storage: $600 Marketing/Promotion: $4,000 Total Expenses: $31,850 Benny Quach
Price: Per Unit Start Up Cost: $3.19 Whole Sale Price: $5.00 Mark Up: 188% of starting cost Retail Price: $5.99 Benny Quach
First Year Projection Sales: 10,000 units @ 5.99 each Revenue: $59,900 Less: Total Expenses: ($31,850) Net Income: $28,050 Benny Quach
Target Population Target Demographic: Ages 16 and up = 77.2% Male and Female U.S. Population = 296,205,557 Target Population = 296,205,557 x 77.2% = 228,670,690 *U.S. Census Bureau
Target Market Primary Target Markets: Disable People Senior Citizens Secondary Target Markets: Parents General Public Anthony Rubio
Promotion for Disabled People Able Newspaper Disabled Dealer Magazine Internet www.DisabledPerson.com www.DisabledPerson.comwww.DisabledPerson.com Disability World Journal Erika Martinez
Promotion Senior Citizens The Senior Publishers Media Group SPMG publications Internet Newsletters- www.seniorJournal.com www.seniorJournal.com Senior Times Magazine Erika Martinez
Promotion for Parents and General Public Magazines Baby Stores Local Retail Shops Umbrella shops Internet Anthony Rubio
Promotion/Marketing Costs Advertisement Cost Of -Combined Newspaper & Newsletter: 85 x 12 months = 1020 85 x 12 months = 1020-Magazines: 70 x 12 months = 840 70 x 12 months = 840 - Service of: - Service of: The Senior Publishers Media Group 180 x 12 months = 2160 The Senior Publishers Media Group 180 x 12 months = 2160 Anthony Rubio
Reference U.S. Census Bureau. [Online] Available http://factfinder.census.gov/servlet/QTTable?_bm=y&-geo_id=01000US&- qr_name=DEC_2000_SF1_U_QTP1&-ds_name=DEC_2000_SF1_U&-_lang=en&-_sse=on http://factfinder.census.gov/servlet/QTTable?_bm=y&-geo_id=01000US&- qr_name=DEC_2000_SF1_U_QTP1&-ds_name=DEC_2000_SF1_U&-_lang=en&-_sse=on Patent Full-Text and Image Database. [ Online] Available http://patft.uspto.gov/netahtml/search-bool.html http://patft.uspto.gov/netahtml/search-bool.htmlhttp://patft.uspto.gov/netahtml/search-bool.html The Senior Publishers Media Group SPMG publications. [Online] Available http://www.spmg.com/Target_Seniors/print_adv.html http://www.spmg.com/Target_Seniors/print_adv.html Able Newspaper. [ Online] Available http://www.ablenews.com http://www.ablenews.comhttp://www.ablenews.com Disabled Dealer Magazine. [Online] Available http://www.disableddealer.com http://www.disableddealer.comhttp://www.disableddealer.com DisabledPerson.com [Online] Available www.disabledperson.com/ www.disabledperson.com/www.disabledperson.com/ Disability World. [Online] Available http://www.disabilityworld.org\ http://www.disabilityworld.org\http://www.disabilityworld.org\ The Senior Publishers Media Group. [Online] Available www.spmg.com www.spmg.com Senior Journal.. [Online] Available Senior Journal.. [Online] Available www.seniorJournal.com www.seniorJournal.com Senior Times [Online] Available www.theseniortimes.com www.theseniortimes.com