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Xénia Défontaine, Public Relations Manager, ACA Accra – January 2014 Hotel Sarova Whitesands.

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Presentation on theme: "Xénia Défontaine, Public Relations Manager, ACA Accra – January 2014 Hotel Sarova Whitesands."— Presentation transcript:

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2 Xénia Défontaine, Public Relations Manager, ACA Accra – January 2014 Hotel Sarova Whitesands

3 2 Africa in the Cashew World: Processing Cashew Processing is growing quickly throughout Africa: - it has tripled since Creation of 12,000+ jobs new factories -ACA target 100,000MT additional by 2015 Sources: ACA estimates, Industry

4 3 Cashew market growth Global exported kernels index 1961 = Value Quantity 1 SOURCE: Mwombeki Baregu; Consultant; The World Bank Presentation at ACA Conference 2010

5 4 Demand and production will increase World Cashew Consumption 1 Metric tons of kernels actual, forecast World Cashew Production 2 Metric tons in shell Source: ISS/Fitzpatrick analysis; Cook analysis - ACi +57% +26%

6 5  Experts from all over the world : delegates from 31 countries  Networking platform = 300+ B2B meetings  Forum for information and best practices exchanges  Word Cashew Expo: booths, equipment manufacturers The World Cashew Festival Participants over the years

7 6 Delegate profiles  68% of delegates come from the private sector  26% from the public sector  6% from civil society  Participants come mainly from Africa but all major cashew regions are represented

8 7 How do past participants rate the Conference? OVERALL LEVEL OF SATISFACTION WITH THE CONFERENCE 83% of conference participants where either “Very Satisfied” or “Satisfied” with their conference experience in 2013

9 8 World Cashew Festival 2014 When? September 2014 Where? Whitesands, Mombasa, Kenya What? Biggest International Cashew Gathering  Learn about the latest trends in the world cashew industry!  Exchange experiences with other cashew industry operators, processors and investors!  Establish lasting business relationships

10 9 Monday 15Registration, Opening Ceremony and inauguration of World Cashew Expo14 Tuesday 16Plenary Session Wednesday 17 B2B, World Cashew Forum Thursday 18Field trip + Leisure trip Mon-Wed, 15-17World Cashew Expo Program

11 10 World Cashew Expo14 Featured Exhibitors Equipment manufacturers from India, Vietnam, Sri Lanka, Europe, Brazil  Automatic peeling, shelling, and sorting machines  Weighing and packaging technology  Nut pasteurization equipment  Turnkey solution providers  Input and service providers  Service Providers …from all around the world! September 2013

12 11 Plenary Session I’m very encouraged. This is the first time I’ve come to west Africa. There are large investments and smaller investments – it’s happening now. 16 September 2014 The food quality is building quickly. The supply chain is set up to handle raw seed – it’ll just switch to handling kernels. “ ‘’

13 12 Business2Business 16 September 2014 Business2Business meetings offer participants the unique opportunity to meet with potential business partners in one-on-one meetings set up specifically by ACA At the B2B in 2013, African traders and processors met with leaders from international businesses such as Kraft, Red River, and Intersnack in over 300 meetings.

14 13 World Cashew Forum 17 September 2014 Demonstrations and interactive presentations Themed workshops  Farming practices  Processing techniques  Marketing strategies  Financing and investment

15 14 Field Trips EXPLORE AND LEARN Benefit from ACA’s unique offers and discover Kenya's Potential 18 September 2014 Cashew Farms Factories 13,000MT of raw cashew nut (RCN) Six cashew processors in the country processed 10,000MT of RCN in 2013, more than 75% of total production. Collaboration between the private sector and the public sector is quickly emerging You will visit cashew farms and factories.

16 15 Partnership Opportunities Diamond Sponsor US$ 50,000+ Enlarged logo on all conference material One seat at the opening ceremony Information on Sponsor covered in conference proceedings 8 conference participants in all conference activities One exhibition Pavilion at the World Cashew Expo13 (18 m 2 ) One speaker slot at the plenary (deadline 15 August) 2 page advertisement in the conference brochure Promotional material in conference bag (3) 1‐year ACA membership Platinum Sponsor US$25,000+ Enlarged logo on all conference material Information on Sponsor covered in conference proceedings 5 conference participants in all conference activities One exhibition booth at the World Cashew Expo13 (9 m 2 ) One speaker slot at the plenary (deadline 15 August) 1 page advertisement in the conference brochure Promotional material in conference bag (2) 1‐year ACA membership

17 16 Partnership Opportunities Gold Sponsor US$15,000+ Logo on all conference material 3 conference participants in all conference activities One exhibition booth at the World Cashew Expo 13 (9 m 2 ) One speaker slot in the World Cashew Forum (deadline 15 August) 1/2 page advertisement in the conference brochure Promotional material in conference bag (1) Silver Sponsor US$7, conference participants in all conference activities One exhibition booth at the World Cashew Expo13 (6 m 2 ) ¼ page advertisement in the conference brochure Promotional material in conference bag (1) Logo on banners and program Bronze Sponsor US$4, conference participant in all conference activities Logo on program Logo on the banners and program

18 17 Conference Fees Early Birds (15 June 2014) Regular Rate Core Member$ 300$ 400 Stakeholder Member$ 600$ 800 Only Farmer/ Government Representatives $ 200$ 270 Non Member$ 900$ 1,200 Brochure Booth Regular Minimum space 6 m 2 1 free participant to all events $240/m 2 Min.: 6 m 2 = $1,440 $300/m 2 Min.: 6 m 2 = $1,800 Brochure Booth Premium Minimum space 9m 2 Corner placing 2 free participants to all events $320/m 2 Min.: 9 m 2 = $2,880 $400/m 2 Min.: 9 m 2 = $3,600 Machinery Booth Minimum space 12 m 2 Provision of raw material for processing and customs made booth 2 free participants to all events $300/m 2 Min.: 12 m 2 = 3,600 $380/m 2 Min.: 12 m 2 = 4,560

19 Thank you Visit our website Contact us See you in Kenya! 18


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