1. Billionaires Back Anti-Smoking Effort Presented by Emily Bowden

2. Contributions Tobacco will kill up to a billion people in the 21 st CenturyTobacco will kill up to a billion people in the 21 st Century $500 Million total donation$500 Million total donation Michael Bloomberg: $375 MillionMichael Bloomberg: $375 Million Bill Gates: $125 MillionBill Gates: $125 Million Currently spending $20 MillionCurrently spending $20 Million Bill Gates and Mayor Michael Bloomberg

3. MPower Multi-pronged campaignMulti-pronged campaign Bloomberg and Dr. ChanBloomberg and Dr. Chan Coordinated effortsCoordinated efforts Campaign urges Government toCampaign urges Government to Raise tobacco pricesRaise tobacco prices Outlaw smoking in public placesOutlaw smoking in public places Outlaw advertising to children and the free giveaway of cigarettesOutlaw advertising to children and the free giveaway of cigarettes Start anti-smoking advertising campaignsStart anti-smoking advertising campaigns Offer citizens nicotine patches or other forms of help quittingOffer citizens nicotine patches or other forms of help quitting

4. Areas of Concentration Poor middle-income countries targetedPoor middle-income countries targeted ChinaChina IndiaIndia IndonesiaIndonesia RussiaRussia BangladeshBangladesh Tobacco as a state-owned monopoly- collect in tobacco taxesTobacco as a state-owned monopoly- collect in tobacco taxes

5. Response from Tobacco Companies British American TobaccoBritish American Tobacco “We have no problem with government organizations educating people on the risks of tobacco.”“We have no problem with government organizations educating people on the risks of tobacco.” Believe people should have an "informed view of the potential dangers" of smokingBelieve people should have an "informed view of the potential dangers" of smoking

6. Bloomberg Family Foundation Long known for his hatred to tobaccoLong known for his hatred to tobacco During his administration in New York:During his administration in New York: Adopted several anti-smoking measuresAdopted several anti-smoking measures Banned smoking in bars and restaurantsBanned smoking in bars and restaurants Significant increase in cigarette taxesSignificant increase in cigarette taxes Gave $2 Million to the W.H.O.Gave $2 Million to the W.H.O. Hoped others would step forwardHoped others would step forward

7. Bill and Melinda Gates Foundation Has assets of up to $37 BillionHas assets of up to $37 Billion Previously focused on Infectious Diseases rather than Chronic DiseasesPreviously focused on Infectious Diseases rather than Chronic Diseases Main goal is GlobalMain goal is Global Health Health The Tobacco Atlas The Tobacco Atlas Recently gave upRecently gave up Microsoft position Microsoft position

8. The Truth Campaign Largest national youth-focused anti- tobacco education campaignLargest national youth-focused anti- tobacco education campaign Designed to engage teensDesigned to engage teens Exposes Big Tobacco's marketing and manufacturing practicesExposes Big Tobacco's marketing and manufacturing practices

9. The Sunnyside of the Truth Very interactive websiteVery interactive websitewebsite Facts, videos, games, downloads, blogsFacts, videos, games, downloads, blogs Does this approach really work?Does this approach really work?

10. Resources http://www.nytimes.com/2008/07/24 /health/24smoke.html?ei=5087&em=& en=ff05de4eafedf7de&ex=1216958400& pagewanted=printhttp://www.nytimes.com/2008/07/24 /health/24smoke.html?ei=5087&em=& en=ff05de4eafedf7de&ex=1216958400& pagewanted=printhttp://www.nytimes.com/2008/07/24 /health/24smoke.html?ei=5087&em=& en=ff05de4eafedf7de&ex=1216958400& pagewanted=printhttp://www.nytimes.com/2008/07/24 /health/24smoke.html?ei=5087&em=& en=ff05de4eafedf7de&ex=1216958400& pagewanted=print http://online.wsj.com/article/SB12168 3254892377697.htmlhttp://online.wsj.com/article/SB12168 3254892377697.htmlhttp://online.wsj.com/article/SB12168 3254892377697.htmlhttp://online.wsj.com/article/SB12168 3254892377697.html http://www.thetruth.com/http://www.thetruth.com/http://www.thetruth.com/