1. ATLAS: Publishing Intelligence for Everyone Effective reporting, analysis and data management without spreadsheets! John Simpson Director Influential Software Services Ltd http://www.publishingintelligence.com

2. Atlas: Publishing Intelligence How well do you know your list?

3. Atlas: Publishing Intelligence Spreadsheet Spectacular!

4. ATLAS: Publishing Intelligence With this? – Company dashboard – Product dashboard – Customer dashboard …Or this? – Customisable widgets – RSS Alerts – Contextual information

5. ATLAS: Publishing Intelligence Search your data – Drag and drop – Run your query Review results – Save report – Dashboard widget – Create alert Build up a library – Modify – View alerts – Drill through

6. Atlas: Publishing Intelligence A few notable success stories in publishing A few notable successes elsewhere too

7. ATLAS: Publishing Intelligence It’s getting worse all the time! Rental Micro-payments Traditional eBooks Part-works Collections & Databases Custom Pubs PPV Sales & Marketing Agents Authors Editorial/Produc tion

8. ATLAS: Publishing Intelligence Surely the same applies Enterprise -> SME “Traditional BI” too expensive – So, how to repackage experience for a bigger market? Remove barrier cost of entry Remove IT overhead Re-use experience Shift the paradigm

9. ATLAS: Publishing Intelligence

10. Atlas Publishing Data eco-System Dashboards Enquiries/alerts Pre-configured and custom reports Transactional and Metadata management ONIX 3.0 compliant Secure data vault Future functionality – CRM, eCommerce, Subs etc From just £99 per user per month Come to the Influential stand, LBF J205