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2 Introduction td Pull Shaping Affiliate Marketing Together Andreas Andreou – Publisher Director, tdPull Piers Langendoen – Product Manager, tdPull.

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Presentation on theme: "2 Introduction td Pull Shaping Affiliate Marketing Together Andreas Andreou – Publisher Director, tdPull Piers Langendoen – Product Manager, tdPull."— Presentation transcript:

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2 2 Introduction td Pull Shaping Affiliate Marketing Together Andreas Andreou – Publisher Director, tdPull Piers Langendoen – Product Manager, tdPull

3 3 Agenda td Pull Introduction Future Developments Scoring

4 4

5 5 Agenda td Pull

6 6 Agenda td Pull Introduction Future Developments Scoring Recent Developments Results

7 7 Publisher Interface td Pull Customisable Interface Drag and Drop Functionality

8 8 Publisher Interface td Pull Advertiser Movers & Shakers

9 9 Publisher Interface td Pull TradeDoubler Communication (RSS)

10 10 Publisher Interface td Pull Improved Workflow with Dashboard

11 11

12 12

13 13

14 14 Advertiser Interface td Pull Publisher Profiling / Targeting Promotions and Offers Database Payment Alerts for Invoicing Programmes

15 15 Advertiser Interface td Pull Publisher Movers and Shakers Publisher Messenger Dashboard Functionality

16 16 Reporting td Pull Categorisation & Targeting

17 17 Reporting td Pull Improved Performance Personalise your reports Improved API Functionality

18 18 Ad Serving td Pull Geo Targeting Free delivery for Northern Ireland Broadband speeds only available in London

19 19 Ad Serving td Pull Ad Widgets Give advertisers the ability to create, distribute and track their customised widget ads Widgets available from the TD interface for publishers to plug and play

20 20 Ad Serving td Pull Behavioural Targeting

21 21 Tracking td Pull Product Level Commissions 3% 3.5% 90% 1.5% 7%

22 22 Tracking td Pull Tracking Methodology - Upgrade G2 into G3? - New Tracking Solution?

23 23 Tracking td Pull Measure Life Time Value 2008 £100 Building & Contents 2009 £80 Building & Contents 2010 £30 Buildings

24 24 Tracking td Pull Links With SEO Benefit CPA Link £20 per sale SEO & CPA £30 or CPA Link £20 per sale + CPC £0.05

25 25 Tracking td Pull User Journey Analysis: The Concept  Publishers most effective at starting user journeys  Publishers contribution & the value they add  User behaviour and the time between 1 st and last click User Journey Analysis: The Concept

26 26 Tracking td Pull User Journey Analysis: The Concept User Journey Analysis: Visual Sale The Online User Journey Publisher C Day 1 Day 5 Day 10 Day 15 Publisher B Publisher A Publisher B

27 27 Publisher Payments td Pull Other areas for improvements in the payment process? New payment methods for publishers other than BACS More frequent publisher payments

28 28 Payments td Pull Publisher shopping baskets

29 29 Advertiser Payments td Pull Other areas for improvements in the payment process? Instant credit card top ups for prepayment accounts Payment on Publisher sites!?

30 30 Network Quality td Pull Clarification / Improvement of Policies

31 31 Network Quality td Pull Content Monitoring Technology

32 32 Network Quality td Pull Advertiser Ratings…. Publisher Ratings….

33 33 Other ideas... td Pull New Media Opportunities & Mobile

34 34 Other ideas... td Pull Bluetooth Tracking

35 35 Other ideas... td Pull TradeDoubler Toolbar

36 36 td Pull Please vote and hand your sheets to the side...

37 37 Recent Developments td Pull Ticketing system for publisher queries Over 19,000 queries resolved this year!

38 38 Recent Developments td Pull PPC Brand Monitoring Tool

39 39 Recent Developments td Pull Network Quality Domain verification Stricter site registration

40 40 Recent Developments td Pull AdMatch | Contextual Solution 2054 Advertisers 6452 Publishers 864,907,732 Impressions 11,224 Sales 383,292 Leads

41 41 Recent Developments td Pull AdMatch | Contextual Solution EPC £0.24 CR 9.37% EPC £0.09 CR 2.35% EPC £0.03 CR 1.12%

42 42 Recent Developments td Pull 42 Wow! I love it. It's easy to implement and I am amazed at how much time this has saved me with quick roll-out of already-applied-for ads Paul Abrook – Quiz Site It looks like it is going to be a fantastic alternative to using Adsense. I quickly and easily set it up on tvmobileshop.co.uk and it works perfect Steven Balfour – Mobile Phone Comparison Lacks the optimisation mechanism to ensure I get the maximum return on my impressions Dutch Blog – Affiliateblog.nl

43 43 Recent Developments td Pull Internal Publisher Reports Publisher Groups Advertiser Groups

44 44 Recent Developments td Pull Results and Questions

45 45 Recent Developments td Pull Thank You! Andreas Andreou, Piers Langendoen and….


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