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The Importance of Rotary’s Public Image Pauline Leung Assistant General Coordinator RI Public Image Resource Group 2006-07.

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Presentation on theme: "The Importance of Rotary’s Public Image Pauline Leung Assistant General Coordinator RI Public Image Resource Group 2006-07."— Presentation transcript:

1 The Importance of Rotary’s Public Image Pauline Leung Assistant General Coordinator RI Public Image Resource Group

2 RI Public Image Resource Group ( PIRG) General Coordinator – Bob Aitken (Australia) Asst. Gen Coordinator – Pauline Leung (Taiwan) Area Coordinators: Australia – Loryn Clark Brazil – Fernando Quintella USA - William Tubbs Scotland – Bob Lenzie South Africa – Shirley Selzer-Downie Japan – Hisao Taoka

3 Improving Rotary’s Public Image Major membership concern Major membership concern Surveyed 23,320 Rotarians in 2002 Surveyed 23,320 Rotarians in 2002 Improving public image was a top priority Improving public image was a top priority One of Strategic Plan’s top seven goals: One of Strategic Plan’s top seven goals: Enhance The Public Image of Rotary

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5 Target Audience Image

6 Visibility Awareness Perception Response

7 Various Attitudes of Public  Interested  Not interested  Indifferent  Prejudiced  Ignorant  Hostile

8 Attitude Transfer  Ignorant Understanding  Indifferent Interested  Prejudiced Acceptance  Hostile Support  Interested Action A good public image is able to generate positive attitudes and response to our messages

9 Three Conditions of Public Image  People saying good things about you  People saying bad things about you  People not talking about you

10 Creating Rotary’s Public Image Behavioral Image Core values Visual Image

11 Core Values of Rotary Integrity Tolerance Service Above Self Four-way Tests

12 What to do?  Behavior of Rotarians in the community  Public Services  Core Values  Cooperation with other organizations  Image & Message Exposure  Crisis Management

13 Goals of Rotary

14 The Role of Clubs and Districts Conduct a public relations campaign in your community Conduct a public relations campaign in your community Tap into local talents or connections to seek free placements for Rotary materials Tap into local talents or connections to seek free placements for Rotary materials Work with local media and provide them with preproduced RI materials Work with local media and provide them with preproduced RI materials

15 Rotary. Humanity in Motion III  Third year: focus on polio eradication, literacy, water, youth, hunger, international education and peace  Materials “regionalized” by PIRG

16 Sample Print Advertisement Sample Print Advertisement

17 USA

18 Thank You Thank You

19 Public Relations Grant: An Overview & Success Stories PDG Jason Yeung PDG Jason Yeung Area Coordinator Area Coordinator RI Public Image Resource Group RI Public Image Resource Group 29 th November, th November, 2007

20 Public Relations Grant New for the Rotary year: Only districts are eligible and only one application will be considered (submitted by the district governor). Only districts are eligible and only one application will be considered (submitted by the district governor). Districts must contribute a minimum of one-third of the total PR Grant amount requested. Districts must contribute a minimum of one-third of the total PR Grant amount requested. Districts encouraged to utilize Humanity in Motion and seek in-kind contribution Districts encouraged to utilize Humanity in Motion and seek in-kind contribution

21 USA Sample PR Grant Project

22 Buenos Aires, Argentina Argentina

23 Japan

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25 India

26 Korea

27 Canada

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29 A good public image for Rotary helps: A good public image for Rotary helps:  Creating a favorable environment for Rotary to achieve its goals  Building of a sustainable organization

30 Thank You Thank You Terima Kasih Terima Kasih Salamat Salamat


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