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Charting a Good Strategy The Strategy Diamond – Arenas – Vehicles – Differentiators – Staging & Pacing – Economic Logic.

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Presentation on theme: "Charting a Good Strategy The Strategy Diamond – Arenas – Vehicles – Differentiators – Staging & Pacing – Economic Logic."— Presentation transcript:

1 Charting a Good Strategy The Strategy Diamond – Arenas – Vehicles – Differentiators – Staging & Pacing – Economic Logic

2 Strategy Diamond Arenas Staging Differentiators Vehicles Economic Logic Strategy is an integrated set of choices….

3 Arenas Where are we going to be active? – Product categories – Channels – Market Segments – Geographic Segments – Core Technologies – Value-creating strategies Arenas Staging Differentiators Vehicles Economic Logic

4 Vehicles How are we going to get there? Means of participating in chosen markets – Internal Development – Joint Venture – Licensing/Franchising – Alliances – Acquisition Arenas Staging Differentiators Vehicles Economic Logic

5 Differentiators Product/service attributes that beat competitors, for example… – Image – Customization – Price – Styling – Product reliability – Speed to market – Safety Arenas Staging Differentiators Vehicles Economic Logic

6 Staging Timing, pace and sequencing of strategic moves When to launch moves Function of resources, urgency and market signals Arenas Staging Differentiators Vehicles Economic Logic

7 Economic Logic How will returns be obtained? Low cost through scale, scope design, or process advantages Premium prices through superior products or service Arenas Staging Differentiators Vehicles Economic Logic

8 JetBlu’s Strategy StagingVehicles Economic Logic Low-fare commercial airliner in underserved/overprices US markets, focusing on JFK Focused initial growth in NE corridor, with westward expansion Low price, mixed with exceptional service, e.g. leather seating and in-seat satellite TV Completely internalized growth Low-costs through uniform, fuel- efficient fleet, saving on maintenance, and training. Favorable gate fees at JFK. Secondary airports Arenas

9 JetBlu’s Strategy Arenas Economic Logic Low-fare commercial airliner in underserved/overprices US markets, focusing on JFK Focused initial growth in NE corridor, with westward expansion Low price, mixed with exceptional service, e.g. leather seating and in-seat satellite TV Completely internalized growth Low-costs through uniform, fuel- efficient fleet, saving on maintenance, and training. Favorable gate fees at JFK. Secondary airports Vehicles

10 JetBlu’s Strategy Arenas Differentiators Low-fare commercial airliner in underserved/overprices US markets, focusing on JFK Focused initial growth in NE corridor, with westward expansion Low price, mixed with exceptional service, e.g. leather seating and in-seat satellite TV Completely internalized growth Low-costs through uniform, fuel- efficient fleet, saving on maintenance, and training. Favorable gate fees at JFK. Secondary airports

11 JetBlu’s Strategy Arenas Staging Low-fare commercial airliner in underserved/overprices US markets, focusing on JFK Focused initial growth in NE corridor, with westward expansion Low price, mixed with exceptional service, e.g. leather seating and in-seat satellite TV Completely internalized growth Low-costs through uniform, fuel- efficient fleet, saving on maintenance, and training. Favorable gate fees at JFK. Secondary airports

12 JetBlu’s Strategy Arenas Economic Logic Low-fare commercial airliner in underserved/overprices US markets, focusing on JFK Focused initial growth in NE corridor, with westward expansion Low price, mixed with exceptional service, e.g. leather seating and in-seat satellite TV Completely internalized growth Low-costs through uniform, fuel- efficient fleet, saving on maintenance, and training. Favorable gate fees at JFK. Secondary airports


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