9 84,000 Alaska Jobs Depend on Healthy Ecosystems (circa 1998)
10 Tourism Industry (nonresidents) Marine environment is a major attraction “Soft adventure” is fastest growing segment, but… Many residents dislike the associated impacts (e.g., helicopters) 17,000 direct jobs 26,000 total jobs
12 What About Soft Adventure? …guided rafting on Chugach National Forest
13 Guided and Charter-Supported Kayak Trips in PWS
14 Recreation Industry (residents) Hard/impossible to measure - overlaps with tourism and sport fishing Important to many residents as a key benefit of living in Alaska (“permanent tourists”) 7,200 direct jobs 9,800 total jobs
16 (circa 2000) Endeavor to position Alaska as a year round destination, i.e., winter tourism Increase total visitor expenditures statewide; endeavor to maintain or increase per trip expenditures. Attract a diverse mixture of visitors who travel to and within Alaska by a variety of travel modes. Increase independent visitation to Alaska. Increase visitation to non-urban Alaska. Maintain or Increase the average length of stay in Alaska. Maintain or increase the rate of new and repeat visitation.
17 The Challenge of Capturing Value…. From Drive-Through visitors From Virtual visitors
18 Disposition of Alaska Lands Total 375 million acres
28 The Challenge of Capturing Value…. Use value –Consumptive –Nonconsumptive Option value Existence Value
29 Capturing the Value The Potential: –Average AK $ per person per trip? –$1,258 in 2001 –Of which, how much on gifts/souvenirs? –$119 –how much on Alaska Native arts/crafts? –$92 –How much on clothing? –$58
30 Why do People Visit Alaska Why do People Live in Alaska?