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Wheel of misfortune The pitfalls of leaving data to chance Presented by: Hannah Graham & Alex Mountain Date: 13 th November 2007.

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Presentation on theme: "Wheel of misfortune The pitfalls of leaving data to chance Presented by: Hannah Graham & Alex Mountain Date: 13 th November 2007."— Presentation transcript:

1 Wheel of misfortune The pitfalls of leaving data to chance Presented by: Hannah Graham & Alex Mountain Date: 13 th November 2007

2 The pitfalls of leaving data to chance… RevenueCustomer service Value

3 RevenueCustomer service Value

4 RevenueCustomer service Value

5 RevenueCustomer service Value

6 RevenueCustomer service Value

7 Capture

8 60% consumers react negatively toward an organisation with no rapid name and address capture on website Canvasse Opinion August 2007

9 Capture “We have calculated that QuickAddress Pro Web presents us with the opportunity to generate £2 million a year of new business income.” Paul Cassidy, Head of Information Systems Development, Swinton Insurance

10 Enhance

11

12 Title: Firstname: Surname: Position: Address: Region: Telephone: Media: Likely to drive: House type: Mosaic Type: L Duplicity SW4 0AB Miss L Duplicity Shopper’s Ave, SW4 0AB Miss Lesley Duplicity Shopper’s Ave, SW4 0AB Miss Lesley Duplicity Home Shopper Shopper’s Ave, SW4 0AB Mazda MX5 Miss Lesley Duplicity Home Shopper Shopper’s Ave, SW4 0AB Mazda MX5 Web/B2B Miss Lesley Duplicity Home Shopper Shopper’s Ave, SW4 0AB Mazda MX5 Studio Apartment Web/B2B Miss Lesley Duplicity Home Shopper Shopper’s Ave, SW4 0AB Guardian & Cosmo Mazda MX5 Studio Apartment Web/B2B Miss Lesley Duplicity Home Shopper Shopper’s Ave, SW4 0AB Guardian & Cosmo Mazda MX5 Studio Apartment Web/B2B Miss Lesley Duplicity Home Shopper Shopper’s Ave, SW4 0AB London Guardian & Cosmo Mazda MX5 Studio Apartment Urban intelligence

13 Authenticate

14 Natural extension to QAS’ data capture possibilities Trusted data sources from Experian Off the shelf identity management solution

15 Match

16 Prevention is better than cure

17 Match

18

19 Clean

20 Simultaneaous searching Data cleaning services Experts onsite TAP accredited training team

21 Suppress

22 A fashionable example A retailer of high quality classic ladies’ clothing and accessories for discerning customers Stones by Nightingales

23 Why they chose to suppress with QAS Outsourcing data cleaning High costs Lack of control Returned mail Wasted budget Poor brand perception

24 QAS and Nightingales “Using QuickAddress Batch with Suppression, we identified that 24,969 contacts we were mailing had actually moved house! We were able to instantly correct these addresses and send out new catalogues. This exercise was taken a couple of months ago and we have already received £71,000 worth of new orders.” Robert Price IS Manager at Nightingales

25 Standardise

26 Benefits Searching database easier Crucial part of data migration Makes duplicate spotting easier

27 Audit

28

29 RevenueCustomer service Value

30 RevenueCustomer service Value

31 RevenueCustomer service Value

32 RevenueCustomer service Value

33 Thank you for listening Presented by: Hannah Graham & Alex Mountain Date: 13 th November 2007


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