1. Dear Athletic Directors and High School Coaches: Preparing your high school athletic team for competition requires not only training and conditioning but also smart nutrition. High school athletes often are not aware of how eating well can contribute to their overall performance. We hope you will find our nutrition training program, Power Up By Eating Smart, a valuable training tool for your team. It provides an overall review of nutrition with a primary focus on teen athletes. We suggest you share the presentation with your athletes at the beginning of the training season for maximum benefit. The following items are included with this program: * PowerPoint presentation entitled Power Up By Eating Smart * Presenter instructions and guidelines * Daily Diet Tracking Chart for athletes * 50 "Any Way You Play It, Play it with Milk!" sports nutrition brochures for athletes * "Chocolate Milk - The Ultimate Sports Drink" poster * Program evaluation form which includes a FREE got milk? milk cooler offer The presenter instructions provide you with the information and details you need to present the program with confidence. Please take advantage of the FREE got milk? milk cooler offer. To reward you for trying our program and providing us with valuable feedback, we will send you an insulated got milk? milk cooler to carry the "new" sports drink - chocolate milk - to all of your team practices and events. If you have any questions, please feel free to contact slytge@wmmb.org Thank you, The Wisconsin Dairy Council Dear Athletic Directors and High School Coaches: Preparing your high school athletic team for competition requires not only training and conditioning but also smart nutrition. High school athletes often are not aware of how eating well can contribute to their overall performance. We hope you will find our nutrition training program, Power Up By Eating Smart, a valuable training tool for your team. It provides an overall review of nutrition with a primary focus on teen athletes. We suggest you share the presentation with your athletes at the beginning of the training season for maximum benefit. The following items are included with this program: * PowerPoint presentation entitled Power Up By Eating Smart * Presenter instructions and guidelines * Daily Diet Tracking Chart for athletes * 50 "Any Way You Play It, Play it with Milk!" sports nutrition brochures for athletes * "Chocolate Milk - The Ultimate Sports Drink" poster * Program evaluation form which includes a FREE got milk? milk cooler offer The presenter instructions provide you with the information and details you need to present the program with confidence. Please take advantage of the FREE got milk? milk cooler offer. To reward you for trying our program and providing us with valuable feedback, we will send you an insulated got milk? milk cooler to carry the "new" sports drink - chocolate milk - to all of your team practices and events. If you have any questions, please feel free to contact slytge@wmmb.org Thank you, The Wisconsin Dairy Council

2. Power Up By Eating Smart Presenter Instructions and Guidelines Suggested Guidelines ▪ Set an hour aside at the beginning of the season to discuss the importance of good nutrition with your team. ▪ Be prepared to show the PowerPoint presentation in an appropriate room at your school. ▪ Make copies of the Daily Diet Tracking Chart to distribute to each athlete during your meeting. ▪ Distribute the sports nutrition brochure, "Any Way You Play It, Play It With Milk!" to each athlete. ▪ Serve water, chocolate milk (the "new" sports drink) and a healthy snack at the meeting to demonstrate healthy eating. Invite parents to donate these to the team. ▪ Hang the "Chocolate Milk – The Ultimate Sports Drink" poster in a visible area – such as the locker room - for athletes to see on a daily basis. ▪ Be sure to apply for your FREE got milk? milk cooler! Presenter Instructions This sports nutrition presentation contains 58 PowerPoint slides. Although most slides are self explanatory, some supplemental information is provided to help lead discussions. Please feel free to expand on any of the slides based on the needs of your audience. When you see this symbol STOP and refer to the slide information below: Slide #35 Choosing the right foods maximizes performance. Let 's talk about eating for competition. Slide #40 Have students come up with ideas. Following are some menu suggestions: Menu 1 Menu 2Menu 3 Oatmeal Pancakes w/ yogurt, fruit Scrambled eggs and toast Low-fat/nonfat milk Chocolate milk String cheese English muffin w/ peanut butter Banana Grape juice Orange juice - 1 -

3. Power Up By Eating Smart Presenter Instructions and Guidelines Slide #41 Have students come up with ideas. Following are some menu suggestions: Menu 1 Spaghetti with Tomato Sauce and Parmesan Cheese Bread Mixed salad Low-Fat Chocolate Milk Fresh Fruit Menu 2 Broiled Chicken Sandwich with lettuce and tomato Green Salad Milk or Chocolate Milk Orange Slide #42 Have students come up with ideas. Following are some suggestions: - Toast or bagel with peanut butter - Non-fat milk - Banana - String Cheese - Cereal Bar Slide #49 The ratio of carbohydrate to protein should be 3:1. This chocolate milk shows 23:8 which is close to this ratio. Slide #52 Note the nutrition density of chocolate milk compared to the non-nutrient content of some other beverages. Slide #53 Have students come up with some post-competition meal ideas. Following are some suggestions: - Turkey and cheese sandwich on whole wheat bread with milk, water or juice - Peanut butter and whole wheat crackers with milk - Ham and cheese sandwich, fresh vegetables and milk - Whole grain crackers with cheese and apple slices, water Slide #55 Have students come up with ideas. Following are some suggestions: Low-fat flavored milkCerealYogurt Trail mixFresh fruit Energy bars Peanut butter on bagel or crackers Fruit juiceString cheese and crackers Baby carrotsPudding Animal crackers Cherry tomatoes Graham crackersLow fat granola bars Smoothies Slide #57 It is suggested you see how you are doing by tracking your diet for several days. Use the chart provided and evaluate. Can you do better? - 2 -

4. Power Up By Eating Smart FREE MILK COOLER OFFER Thank you for using the Power Up By Eating Smart sports nutrition program to educate your team about good nutrition. Please help us continue to develop programs like these by completing the brief evaluation below. In appreciation, we will send you a portable got milk? milk cooler to carry pints of chocolate milk (the "new" sports drink!) for distribution to your team after a competition. Please complete the survey below so that we may ship your FREE got milk? milk cooler to you. Program Evaluation (Please circle the number closet to your opinion.) 1) Did this program help your athletes better understand good nutrition? 1 2 3 4 5 Not at all Most definitely 2) Did the format keep the athletes interested? 1 2 3 4 5 Not at all Most definitely 3) Will you use this program in the future as part of your training ? 1 2 3 4 5 Not at all Most definitely 4) Any suggestions for improvement? _______________________________________________________________________________ _______________________________________________________________________________ To receive your FREE got milk? milk cooler please complete the information below: Name _________________________ Title ___________________________ School Sports Team _____________________________ School _____________________________________________ Address ____________________________________________ City ___________________________ State ______________ Zip __________ Phone Number _______________________________________ E-mail ______________________________________________ I pledge to ONLY serve milk from the got milk? milk cooler. ________________________ Signature Fax or mail this form to: Susan Lytge WMMB 175 Patrick Blvd., Suite 200 Brookfield, WI 53045 Your got milk? milk cooler will arrive at your school in 3-4 weeks (262)432-0689

5. Power Up By Eating Smart Daily Diet Tracking Chart

6. Power Up By Eating Smart References Chocolate Milk – The "New" Sports Drink Information based on research studies conducted at Indiana University with trained athletes Study results were reported in: Karp, JR et al. "Chocolate milk as a post-exercise recovery aid." International Journal of Sport Nutrition and Exercise Metabolism, 2006; 16:78-91 Karp, JR et al. "The efficacy of chocolate milk as a recovery aid." American College of Sports Medicine (abstract), 2004 Ranking, JW et al. "Effect of post-exercise supplement consumption on adaptations to resistance training." Journal of the American College of Nutrition, 2004; 23:322-330