Presentation on theme: "RENERGIE is 20 years old! and what a wonderful age to be! RENERGIE opened the door to a new generation of skin care, it was the very first product to offer."— Presentation transcript:
RENERGIE is 20 years old! and what a wonderful age to be! RENERGIE opened the door to a new generation of skin care, it was the very first product to offer both anti-wrinkle and firming properties. It was also a texture trail-blazer, paving the way for the now iconic waxy but melting textures with their instant lifting effect and year-round comfort. The original formulation is still on the market and is still as successful and loved by women. Over the past 20 years, Lancôme has added to the wonderful RENERGIE family with the birth of RENERGIE MORPHOLIFT RARE, which reinforces anchorage of the major and key constiutuent in the dermis, collagen More recently, RENERGIE VOLUMETRY targeted growth factors, one of today's major research focuses. In 2012 a new Rénergie story is born with the launch of Rénergie Multi-Lift the most complete lifting range yet. Embodied by our beautiful embassadress, Kate Winslet
In 2012, with the launch of Rénergie Multi-Lift, the franchise has been simplified with the offering of a range which answers all of the needs todays lifting clients has, into one range. But what about women's expectations today? For firmer skin, LIFT is the word on everyone's lips! Reduce the appearance of wrinkles, firm the skin and lift the face: women's basic expectations have not changed. But now they also want an even skin tone and attractive skin colour. In short, light has become as important as lift The Rénergie franchise was a complete franchise which covered many of the needs women had. From comfort, to immediate results, reduction of wrinkles and restoring facial volumes.
Today LANCOME has tapped into a science that gives us a new reading of skin's most intricate structures: STRUCTURAL BIOLOGY we have used the principles of structural biology to identify, item by item, each of skin's building blocks. From the very smallest to the most obvious, to explore the connections between them and, level by level, layer by layer, come to understand the complex organisation of the structure as a whole. Structural biology is a science which allows us to understand the skin, its structure and how alterations in their structures affect the function of the skin. We know today that even the slightest changes in skin structure can alter our youthful look. Our research has told us that skin is composed of, not just 3, but 5 interactive and interconnected layers. The epidermis, the dermal-epidermal junction, the superficial dermis, the deep dermis and the hypodermis and running through this continuous architecture are a series of connections that hold the layers together Lancome reveals A new reading of the skin
So what is connecting the 5 layers together? They are connected with 10 different proteins, defined as skin connectors. For RENERGIE Multi-Lift, and for the very first time in the cosmetic industry, we have targeted no fewer than 10 of these connectors, 5 of these are new and were identified by Lancome. For healthy skin, these connectors must be present and correctly connected to their surrounding structures what is it that these connectors do? they play five major roles: Collagen VI in the hypodermis, firms the deepest layer of the skin creating a firm and solid base for skins architecture. A stable architecture is build on a stable, solid base, the same is accurate for our skin. Mooving up to the deep dermis, the already big collagens I and 3 and the thinner collagen types 1 and 3, get higher and more numerous. The skin beams are now risen. The facit collagen 12 and 16 links and attaches the collagen, the skin beams, together. In the superficial dermis, the collagen fibres becomes more densely packed, they are also assembled together with the help of Lumicans. The structure is starting to come together. In the Dermo Epidermal Junction, collagen 7 and and integrins help link the epidermis to dermis by attaching the layers together And the finishing? Well, by gripping the epidermal cells together with claudins and cadherins the structure is complete and visibly lifted. 5 new skin connectors, who are they?
I'm sure it's becoming obvious to you – we have used our latest findings to give the term cosmetic lift a totally new meaning We have developed a brand new technology, named MULTI TENSION TECHNOLOGY, which targets the 5 layers of skin, even the deep dermis and hypodermis, to re-tighten the skin, layer after layer, almost like a 5-level cosmetic face lift. Multi-Tension technology also gives visible results on all 5 zones of the face This rich cocktail of active ingredients, addresses skin's highly complex structure combining natural extracts such as kombushka, linseed and soy, with potent ingredients including adenosine, a hyaluronic acid fraction and an oligopeptide. The secret in lifting is to build skins architecture from the depth of the skin and all the way up, through all 5 layers of the skin, even the deepest, by re-connecting the layers by targeting all of skins 10 connectors. A stable architecture is created. Another example: The Eiffel tower was not built from the top, it was built from the ground up. So lifting the skin by targeting only the top layers of the skin is no longer enough, for a complete lifting and a visible reduction of wrinkles, the skin must be lifted on all 5 layers.
There are 2 main client types within this range: cream clients, either our renergie clients who have used our creams for years, or coming from competitive brands, searching for deep action or clients looking for immediate results tempted by products with multiple uses and results. These photos show the visible lift effect on skin's surface after only 4 weeks of use. The improvement in all the traditional problem areas, including crows'-feet, the facial outline, sagging neck skin and general skin tone, is striking. Skin is smoother, firmer and truly tightened. Results on 5 zones of the face The range: As both the texture and the fragrance of Renergie Lift Volumetry were loved and preferred infront of competitor ranges, we decided to keep it. For the more classical renergie client we have also developed an eye cream with Multi-Tension Technology, for those not tempted by RYML and the illuminating top formula. But what about women's expectations today? Coming back to womens expectations in lifting: In short, light has become as important as lift. We know that as we age, the quality of skin's pigments, blood supply and skin micro relief deteriorates, this affects the skintone. Also, as skin becomes less and less smooth, our skin surface can no longer reflect light as well. LANCOME has the solution, we have invented a new generation of tinted skin care, that simultaneously lifts and illuminates the skin
4 unique shades based on womens individual needs. We no longer colour match with these shades, the tints are based on how different skintones changes with age. Each skintone is unique and so are these shades. Our research laboratories carried out a massive study involving 2900 women. 4 different skin tones have been identified, they also found that each of these skin tone changes differently with age. We can see that fair/rosy skin with mostly red pigment and which does not tan in the sun but are prone to vascularities, turns red with age. Fair/beige prone to freckles and dark spots, a skintone which first get red and than tans in the sun, often turns yellow with age A golden/beige skin which tans easily in the sun, has more yellow pigments and are often bothered by unevenness and dark spots, often turns more olive with age. The darker skintones which tans deeply and are prone to patches turns grey with age. Our colour specialists have developed four shades to even out the complexion and allow skin to capture light. They also correct colour changes due to ageing. Renergie Eclat contains a combination of BIOCHROMATIC technology and MULTITENSION technology. For the very first time, we have used a new generation of ochres, fantastically pure Italian ochres which are much more transparent than conventional pigments – with an obvious advantage: vibrant, transparent colours, allowing light to penetrate into the skin. The result are as natural as you own skin. Immediately visible result but the ochres are invisible on the skin surface.
Lets zoom in on the skin. A skin surface with wrinkles and visible loss of firmness has lost much of its ability to reflect light. Much of the light is trapped. A wrinkle is also more visible due to the shadow developed inside the wrinkle. The texture of Renergie Eclat immediately lifts and smoothes the skin surface. The minerals then perfectly slips into each shadow on the skin to reflect light, from every angle. No shadow of doubt, skin looks perfectly smooth and even. The colour change is corrected and the skin looks more radiant. With the same formula and immediate results but with a packaging upgrade, the success for the most ultimate in eye care; Rénergie Yeux Multi-Lift will continue in 2012! According to France most renowned cosmetic surgeon Dr. Bui, for a complete eye rejuvenation 6 minor procedures are needed. Skin around the eyes must become firmer, the eyelid alone must be lifted, lines and crowfeet wrinkles must be reduced, the whole eye area should be illuminated, bags deflated and dark cirkles faded. All of these results and benefits can be achieved from one eye cream alone, Rénergie Yeux Multi-Lift.
Remember that for every Renergie Morpholift Rare og Renergie Lift Volumetry Client that approaches you to re-purchase their usual cream we must convince our clients that the properties of the cream that they love, such as fragrance and texture, can still be found in Renergie Multi-Lift, but that the technology has improved and the results are better As the client arrives and ask for her cream always advice her a cream first. “It is the most powerful lifting cream on the market….. “As you mentioned wrinkles as one of your concerns, this is Visionnaire. It will fundamentally correct your wrinkles. So powerful 1 out of 2 women no longer want a cosmetic procedure.” “We advise to always start your daily routine by activating your genes of youth for a visibly rejuvenated skin in just 7 days” “The complementarity of GYA and V will give you a truly beautiful skin” “I would also love for you to try Renergie Yeux Multi-Lift, 6 actions in only 1 product.” As the client arrives and ask for her cream always advice her a cream first. Rénergie Multi-Lift has the texture, fragrance and feel you love, though with new actives…. “We advise to always start your daily routine by activating your genes of youth for a visibly rejuvenated skin in just 7 days” “To fundametally correct, wrinkles, pores and unevenness, this is Visionnaire. So powerful 1 out of 2 women no longer want a cosmetic procedure.” “The complementarity of GYA and V will give you a truly beautiful skin” “I would also love for you to try Renergie Yeux Multi-Lift, 6 actions in only 1 product.”
As the client arrives and ask for her cream always advice her a cream first. “It is the most powerful lifting cream on the market….. “2 complementary super serums that work is GYA and V” “We advise to always start your routine by activating your genes of youth for a visibly rejuvenated skin in just 7 days” “To fundametally correct, wrinkles, pores and unevenness, this is Visionnaire. So powerful 1 out of 2 women no longer want a cosmetic procedure.” “I would also love for you to try Renergie Yeux Multi-Lift, 6 actions in only 1 product.” As the client arrives for a product which gives immediate results start by Eclat: “Renergie Eclat gives immediate results, as you know: the mirror never lies: 99% of women saw themselves looking younger in the mirror after using Rénergie Eclat…. “ You can also expect the same immediate results for your eyes with RYML. 6 actions in only 1 product.” “we advise to always start your routine by activating your genes of youth. See a visibly rejuvenated skin in just 7 days” “I would also love for you to try Visionnaire. It fundamentally corrects wrinkles, pores and unevenness. So powerful 1 out of 2 women no longer want a cosmetic procedure.” Provide the client with her eye cream first, than link to eclat: “As you love immediate results let me also show you Renergie Eclat. As you know: the mirror never lies: 99% of women saw themselves looking younger in the mirror after using Rénergie Eclat…. “we advise to always start your routine by activating your genes of youth. See a visibly rejuvenated skin in just 7 days” “I would also love for you to try Visionnaire. It fundamentally corrects wrinkles, pores and unevenness. So powerful 1 out of 2 women no longer want a cosmetic procedure.”
“This is Renergie Eclat it will calm the yellowing of your skintone but with a result as natural as your own skin. As you know: the mirror never lies: 99% of women saw themselves looking younger in the mirror after using Rénergie Eclat…. Use Renergie eclat after your renergie day cream “We advise to always start your routine by activating your genes of youth with Genifique. See a skin that is radiant and visibly rejuvenated in just 7 days” “Visionnaire will fundamentally correct wrinkles, pores and unevenness. So powerful 1 out of 2 women no longer want a cosmetic procedure.” “I would also love for you to try RYML. 6 actions in just 1 product”