2Samsung Electronics is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. It consists of eight independently operated business units and is recognized as one of the fastest growing global brands.As of January 2010 Samsung Electronics has a total of 196 subsidiaries around the world including production, sales, distribution and research. The network also includes the Global Headquarter in Korea and 9 Regional Headquarters (N. America, Europe, China, SE Asia, SW Asia, Latin America, CIS, Middle East, Africa)Ranked 19th in Best Global Brands 2010with a Brand Value of 19,491 m. USD 11% increase from 2009
3In 2009 Samsung Electronics unveiled its “Vision 2020” Under this new long-term vision, Samsung Electronics aspires to maintain its presence as a world leading company over the next century and strives to fulfill its duties as a globally admired company.A company’s success is measured not only by its business achievements and economic performance but also by its commitment to social responsibility, environmentally sound practices and its impact on the lives of people.
4is one of the 6 Pillars under the new sustainability management vision
5In July 2009 Samsung Electronics also announced its new green management initiative called “Eco-Management 2013”This is a mid-term strategy with a comprehensive set of goals intended to make Samsung a leading eco-friendly company by 2013.Under the vision of “Creating New Value through Eco-Innovation,” and theslogan “PlanetFirst”, the company emphasized its commitment to makingenvironmental guardianship a priority across its business units and applying technologyin innovative ways to achieve eco-friendly development.core objectivesReduce (GHG) emissions by 50% and indirect GHG emissions from product use by 84 mil tons100% of Samsung products to be eco-friendly exceeding global eco-mark standardsInvest 4.3 billion USD in various eco-management initiativesEnhance green partnerships with suppliers and partners
6Eco Management commitment In order to realize the objectives of the “Eco Management 2013” Samsung has established a framework of specific action plans under three categories
7Eco Management commitment - Performance in 2009 The targets set out at the EM 2013 plan not only were successfully met but at the majority over passedObjectiveBasis20092010TargetResult GHG EmissionsReduction (%)(Basic unit, t-CO2/100mil. Korean won)8%(6.85)22%(5.83)24%(5.65)Eco-ProductGood Eco-Product (%)60%69%90%Premium Eco-Product (%)5%5.3%Eco-DeviceGood Eco-Device (%)Established Eco-Device Rating system in 200970%Premium Eco-Device (%)10%Energy Consumption0.5W Standby Power (%)15%29%44%Energy Saving & CO2 Reduction in product use-phase9.1%12.5%21.8%Resource SavingPost-consumer Recycled Plastics Use (%)0.5%0.4%0.6%Product RecyclingRecycled rate (%)7%10.5% 11%Hazardous SubstancesHazardous Substances within productsCompliant with the standard 0QA-2049Eco-LabelEco Label Certification (%)80%85%Waste RecoveryRecovery (%)84%88%92%Certifications (ISO 14001/ OHSAS 18001)Plants in Korea (%)100%Plants other than Korea (%)97%ESH & Facility Management SystemManagement System (%)84% Process Chemical ManagementCompliant with the standard
8The high energy efficiency of Samsung products has gained worldwide recognition.
9In 2008 Samsung set up the “Eco Design System” (EDS)” and implemented the Eco Rating System. Grades are determined based on 20 basic items that ensure eco-friendliness of a product and about 20 distinct items that emphasize a product’s eco-friendly nature in the market place.Product Classifications are the following:Premium EcoGood EcoEcoOur Goal is to achieve 100% “good eco-product” rating or above by 2013 for all categories.PremiumGoodEco
10In order to reduce the use of harmful parts and raw materials in our products as well as to help suppliers set up environmental quality systems we adopted the “Eco Partner Certification Scheme” in 2004, which was upgraded in Sep 2009.Certification is only given to companies that meet the required standards after analysis of the parts and raw materials.We also check the system of managing substances during production with regular inspections on components and raw materials.
11In compliance with the EU Waste Electrical and Electronic Equipment Directive (WEEE) we attach the recycling mark on all products exported to the EU and provide recycling information to consumers. We also operate a collection/recycling system in 29 nations in Europe.In 2009 we retrieved and recycled 250,000 tons of waste products in Korea, Japan, Europe and the US.some highlightsSamsung Electronics has the highest number of externalcertifications among electronics companies worldwide
12Using our global Brand Power to increase eco-awareness In order to promote a green mindset Samsung Electronics is aiming in communicating with local communities, customers, employees and other stakeholders to help preserve our planet.Communication tools:Internal communication – Environmental Education for employeesExternal awards and recognitions for environmental managementGreen PR and Marketing – Environmental aspect in campaignsParticipation in Exhibitions – presenting green management activities and productsGreening programs with Local Communities and partnerships with NGOsSponsorship of environmental documentaries – eco classes for children
13Our Slogan – PlanetFirst™ PlanetFirst underlines our mission to create better green experiences through Eco-innovationPlanetFirst means always considering our impact on the environment as we continue to design, develop and engineer innovative productsPlanetFirst aims to engage and inspire audiences, businesses, employees and customers across the globe.Green is symbolic of a fertile, sustainable earthBlue represents clean, sustainable waters
14Essential Alliances National Geographic Partnership Together with National Geographic Channel, Samsung is advocating a cleaner, greener way of life through the PlanetFirst™ initiative.Since 1888, National Geographic’s mission has been about “inspiring people to care about the planet”.Samsung similarly aims to raise the bar in eco-performance by inspiring everyone to think about the world more deeply.
15Environmental Sustainability Business Sustainability =Business Sustainability