San Diego CO2 Drycleaning April 2001-May 2008 MICO2 Machine Mission Valley - 15,690 loads for 784,000 pounds. April 2001-Date MICO2 Machine Torrey Hills - 4,620 loads for 231,000 pounds. December 2005-Date
Liquid Carbon Dioxide Drycleaning Impact on Business Store Locations-Competitive Advantage and Differentiation When Vying for Locations Employees – Attract and Retain the Best Owner’s Gratification-Extreme Pride and Altruism in my Operation – I Love What I’m Doing! Public Relations Thirteen TV News Stories Twelve Periodicals – Including Consumer Report and Newsweek Four-part Story on MSNBC.com Two Live Radio Talk Shows More than 500 Promos on SD Padres TV Broadcasts Raving Fans!!! Seven City, County, State Awards and Commendations
Liquid Carbon Dioxide Drycleaning Impact on Business – Raving Fans Selected Survey Results-October 2003 53 Customers (21%) Travel More Than Three Miles. Including 20, 35, and 45 miles Where Do You Want a Hangers?-52 Responses. My Favorite - “Everywhere” What Things Do We Do Right?-417 Comments 53 Praised Our Cleaning and Pressing 53 Used the Word “Great” 22 Favor our Environmentally Friendly Process 11 Liked the Lack of Smell 6 Said ”Thank You for What You are Doing” 4 Specifically Praised the “CO2 Process”
Liquid Carbon Dioxide Drycleaning Impact on Business – Raving Fans My Favorite Quotes “The Best in San Diego” “Best Drycleaner I’ve Ever Used” “No One Compares to You” “You’re Awesome” “Best Cleaners I’ve Ever Used” “You Rule” “Not Like Most Hole in the Wall Cleaners” “I’m So Glad to Have a Hangers Nearby” “I Admire Your Values” “I The Way My Clothes Smell”
Precautions for CO2 Drycleaning Machine cost is higher… Must plan on a sizable “high end”operation Machine options are limited… Must be sophisticated and expect nuances Operational expenses are higher… Must plan on higher priced operation Customers LOVE CO2 Drycleaning… Must remain humble
Hangers Cleaners Opened on April 16, 2001, and accepted the first pair of pants at 7:05AM Since that date, Total Revenue for Hangers Cleaners has exceeded $7,500,000.00 Since that date, over 1,040,000 pieces have been Drycleaned in CO2 Our current Revenue per piece for drycleaned garments is $5.94 LIQUID CARBON DIOXIDE DRYCLEANING IS COMMERCIALLY VIABLE, and THRIVING in SAN DIEGO
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