Module 1: Introduction—Basic Concepts 2 Course Outline Introduction –Basic Concepts and Terminology Printing Processes Color Theory and Management Tools and Techniques
Module 1: Introduction—Basic Concepts 3 Course Materials PowerPoint presentations provide the framework for this course. You will find each presentation (in.pps format) on the network share. You may open it and follow along on your own computer. Some of the material shown on the slides is for reference only and will not be covered in detail. Don’t hesitate to ask questions.
Module 1: Introduction—Basic Concepts 4 Course Caveats This is only an introduction to pre-press processes and techniques. Students are at different levels of competence. To be effective and credible in the world of pre-press—and to know how to select a printing company for your jobs—you need a basic knowledge of printing technology. Our first session will introduce you to this topic.* Some of the material shown on the slides is for reference only and will not be covered in detail. Also, several the topics are of lower priority and may be skipped due to time constraints. *Also, pre-press is considered to be part of the printing industry and accounts for about five percent of its earnings.
Module 1: Introduction—Basic Concepts 5 Assessment Modules 1-2: Quiz at end of each module. Modules 3-4: Divided into several sections, each followed by a quiz. If you’re unsure of an answer, feel free to search back through the earlier slides. Your scores may be noticed but will not be recorded or used for any purpose other than the following: Goal / focus along the way. Feedback for you. Feedback for me. Closure on a topic.
Module 1: Introduction—Basic Concepts 6 Topics Covered in This Module Desktop publishing (DTP), digital publishing The advent of digital publishing Digital publishing and Web design Scope of digital publishing Analog vs. digital media Pre-press, on-press, and post-press processes Quiz Answer sheet for printing
Module 1: Introduction—Basic Concepts 7 Terminology: DTP, Digital Publishing “Desktop publishing” (DTP): All or most of a modest publishing task can be done in a home office equipped with: o computer o scanner o printer o software (graphics, page layout) “Digital publishing”: Publishing for output to print or to the Web. o Any scale o Most devices are digital. o Refers to the pre-press work even if the actual printing process is non-digital. (e.g., offset lithography) PixelPrint Digital publishing Pre-pressWeb design
Module 1: Introduction—Basic Concepts 8 Terminology Important We can use the term “digital publishing” to refer to our pre-press work even if the actual printing process is non-digital*. *E.g., your morning newspaper is probably printed using the offset litho process, which is not a digital technology. But most of the content will have been prepared digitally, using computers, scanners, digital cameras, etc.
Module 1: Introduction—Basic Concepts 9 Digital Publishing and Web Design Then IBM PC, circa 1981 Now Dell Dimension™ Desktop
Module 1: Introduction—Basic Concepts 10 Only 25 years ago, there was no digital publishing as we know it today. The following developments occurred in the 80s: 1984 – Apple Macintosh—the first computer to integrate text and graphics Apple adopts Adobe’s Postscript Page Description Language, allowing printers to replicate the computer screen’s text or graphics. 1985 – Seattle-based Aldus (later to merge with Adobe) releases PageMaker, the first page-layout software to use the new graphical user interface (GUI). Desktop Publishing (DTP) Computer-based Integration of text and graphics Control of all elements of page design: o Typography o Art o Photos o Layout / design The Advent of Digital Publishing 1984: Apple Macintosh 128k CPU Speed: 8 MHz Price: US $2,495 2009: Apple iMac CPU Speed: 2.4 GHz (333 times as fast as the 1984 Mac) Price: US $1,199 Then... Now...
Module 1: Introduction—Basic Concepts 11 The advent of digital publishing has been nothing less than revolutionary. Printing tasks that were once outsourced to vendors can now be performed by a single individual using a computer and peripherals that are within the range of most household budgets. Scope of Digital Publishing Before digital printing, the following tasks would have been performed by different people: Page layout used to involve: Drawing boards T-squares Ruling pens Erasers Rubber cement Tape Writing Editing Typing Proofing Photography Art Page layout Typesetting Color separations
Module 1: Introduction—Basic Concepts 12 Because digital publishing trends towards consolidation of multiple publishing tasks, smaller publishing projects can, theoretically, be carried out by a single person, whom we would call the “digital publisher,” or just “publisher” for short. However, large publishing projects still require division of labor because of their scale. So large companies such as Microsoft still employ writers, editors, photographers, graphic artists, page-layout specialists, indexers, etc. Scope of Digital Publishing
Module 1: Introduction—Basic Concepts 13 Analog media: Telephone Radio Film cameras CRT Monitors Modems Electromagnetic (EM) waves are analog, and the human eye is analog in its way of gathering and sensing light, which is the visible part of the EM spectrum. However, analog images or signals may also be gathered by digital means. These include scanners, digital cameras, and modems. (Modems convert analog signals to digital ones, or vice versa.) Transmission (output) of digital images or signals may be done by computers, modems, printers, and LCD monitors. (CRTs are analog.) Digital media: Computers Scanners Digital cameras LCD Monitors Modems Analog vs. Digital Media
Module 1: Introduction—Basic Concepts 14 Pre-press processes prepare documents for printing. Where the actual printing is done depends on many factors: Some companies have their own printing departments. Some organizations (e.g., private companies, government agencies, colleges and universities) have their own presses (e.g., Microsoft Press, University of Chicago Press, BCC Printing Services). Some companies are dedicated to printing (e.g., ADG Printing in Lynnwood, GM Nameplate in Seattle, CCS Printing and AAA Printing in Bellevue). Chains like Kinko’s offer a variety of services, including digital printing. These are variously called “presses,” “print shops,” “printing companies,” “printers,” “service bureaus,” “printing services,” etc. The Role of Pre-press Processes
Module 1: Introduction—Basic Concepts 15 Note : A graphic design team in an organization that outsources its printing to a printing company will do some—but probably not all—of the pre-press work. The printing company will in most cases do some of it as well, in addition to the on-press and post-press work. Graphic design team Printing company / service bureau Pre-press On-press Post-press Printed materials are produced in three operations: Pre-press On-press Post-press Overview
Module 1: Introduction—Basic Concepts 16 Platemaking Imposition (to be explained shortly) Color correction Proofing On-press Pre-press and On-Press Operations 16 Pre-press *Adobe InDesign includes a “preflight” wizard. Both Writing Editing Design Typography Art Photography Scanning Layout Proofing (preliminary) File preparation Preflight*
Module 1: Introduction—Basic Concepts 18 Pre-flight Platemaking Imposition Color correction Proofing (happens at several stages) Pre-press Operations Typically Done at the Press
Module 1: Introduction—Basic Concepts 19 Books, magazines, catalogs, and newspapers are printed on large sheets of paper that are later folded and trimmed. Imposition is the plan and arrangement of pages so that when printed, folded and trimmed, they will appear in the correct order. Imposition is done entirely by digital means. Pages are output to an imagesetter (which produces large pieces of film), or a platesetter (which generates a plate that goes directly to press). Imposition
Module 1: Introduction—Basic Concepts 20 Activity: Imposition This activity demonstrates how pages must be arranged when they are printed on a large sheet (16x), which is then folded and trimmed. 1.Fold a sheet of paper three times. 2.Rotate the folded sheet so that the narrow edge without foldings is at the top. 3.In the top center of the first segment, write a large number 1. 4.On the reverse side of that segment, write the number 2. 5.Continue in this way to the end of the stack and the number 16. 6.Unfold the sheet of paper. Pre-press Operations Typically Done at the Press
Module 1: Introduction—Basic Concepts 21 Imposition Page 1 Trim lines For more information about imposition, visit: http://www.prepress.pps.com/TechReports/imposetr.html#saddle http://www.prepress.pps.com/TechReports/imposetr.html#saddle Front of sheet Back of sheet 13 12 4 1 5 8 9 15 10 2 3 14 7 6 11 16 Page 16 Trim lines (flip over)
Module 1: Introduction—Basic Concepts 22 Precise positioning of plates Control of ink coverage Color control Registration (see next slide) Speed of impressions The printing company, print shop or service bureau is entirely responsible for “on-press” operations. A modern web offset press On-press Operations: Transfer of images to paper
Module 1: Introduction—Basic Concepts 23 Registration Marks and Crop Marks 11. LIMITATION OF LIABILITY. You agree that Microsoft, its affiliates, and their distributors (and their suppliers) will not be liable for any damages (including any caused by negligence) related to this license or any transaction contemplated herein, including for any consequential, incidental, indirect, economic, or punitive damages even if Notes: Registration is done only for 2- to 4-color printing. If the colors are misregistered, you will be able to see the separate colors: Crop marks indicate where trimming is to be done. Notes: Registration is done only for 2- to 4-color printing. If the colors are misregistered, you will be able to see the separate colors: Crop marks indicate where trimming is to be done. Trimming here (These lines do not actually appear.) Edge of sheet Crop marks Registration mark
Module 1: Introduction—Basic Concepts 24 Scoring* Cutting Folding Trimming Binding Stacking** Packaging The printing company, print shop or service bureau is entirely responsible for this phase of the printing process. Post-press Operations: All Finishing Work *Scoring is preparatory to folding and helps prevent cracking along the fold line. It may consist of either partial cutting or simply compressing the paper along the score line. **To keep the sheets from sticking together or transferring ink, each sheet is first heat-dried and then dusted with a fine powder.
Module 1: Introduction—Basic Concepts 25 In this photo, you can see printed newspaper pages that have come off a web offset press and have already been folded once (at top). They are now being folded a second time between the rollers (center). The next step will be to trim them on (probably) three sides. Post-press Operations: Folding
Module 1: Introduction—Basic Concepts 26 Module 1 Quiz (1) Continued... Instructions: More than one answer may be correct. Mark your answers on the printed answer sheet. PPSX format only: Use the highlighter to mark your options. (Right-click anywhere, click Pointer Options, and then click Highlighter. When you finish, restore the arrow pointer.)
Module 1: Introduction—Basic Concepts 28 End of Module 1
Module 1: Introduction—Basic Concepts 29 Answer forms 1.a b c d e 2.a b c d e 3.a b c d e 4.a b c d e 5.a b c d e 6.a b c d e 7.a b c d e 8.a b c d e 9.a b c d e 10.a b c d e 11.a b c d e 12.a b c d e 13.a b c d e 14.a b c d e 15.a b c d e 16.a b c d e 17.a b c d e 18.a b c d e 19.a b c d e 20.a b c d e 21.a b c d e 22.a b c d e 23.a b c d e 1.a b c d e 2.a b c d e 3.a b c d e 4.a b c d e 5.a b c d e 6.a b c d e 7.a b c d e 8.a b c d e 9.a b c d e 10.a b c d e 11.a b c d e 12.a b c d e 13.a b c d e 14.a b c d e Module 1: Introduction Module 2: Printing Processes Module 3: Color Theory and Mgmt 1.a b c d e 2.a b c d e 3.a b c d e 4.a b c d e 5.a b c d e 6.a b c d e 7.a b c d e 8.a b c d e 9.a b c d e 10.a b c d e 11.a b c d e 1.a b c d e 2.a b c d e 3.a b c d e 4.a b c d e 5.a b c d e 6.a b c d e 7.a b c d e 8.a b c d e 9.a b c d e 10.a b c d e Section 1 Section 2 24.a b c d e 25.a b c d e 26.a b c d e 27.a b c d e 28.a b c d e 29.a b c d e 30.a b c d e 31.a b c d e 32.a b c d e 33.a b c d e 34.a b c d e 35.a b c d e 36.a b c d e 37.a b c d e 38.a b c d e 39.a b c d e 40.a b c d e 41.a b c d e 42.a b c d e 43.a b c d e 44.a b c d e 45.a b c d e 46.a b c d e
Module 1: Introduction—Basic Concepts 30 Answer forms Module 4: Tools and Techniques 1.a b c d e 2.a b c d e 3.a b c d e 4.a b c d e 5.a b c d e 6.a b c d e 7.a b c d e 8.a b c d e 9.a b c d e 10.a b c d e Section 1 1.a b c d e 2.a b c d e 3.a b c d e 4.a b c d e 5.a b c d e 6.a b c d e 7.a b c d e 8.a b c d e 9.a b c d e 10.a b c d e 11.a b c d e Section 2 1.a b c d e 2.a b c d e 3.a b c d e 4.a b c d e 5.a b c d e 6.a b c d e 7.a b c d e 8.a b c d e Section 3 1.a b c d e 2.a b c d e 3.a b c d e 4.a b c d e 5.a b c d e 6.a b c d e 7.a b c d e 8.a b c d e 9.a b c d e 10.a b c d e 11.a b c d e Section 4
Module 1: Introduction—Basic Concepts 31 Wireless Network The new Verizon FiOS wireless connection was completed during the break. The SSID is BCCE. The WEP passphrase is Robin and it is case sensitive. The Hexadecimal equivalent will need to be used if the users wireless configuration tool has no place to enter a passphrase. The key is C3 3A 8A 9B F0 9D B2 E8 09 88 04 DA E3. The key is to be entered without spaces. They were only added for easier reading. The current registration for staff and students to the Bellevue College wireless is still in place and the connection requirements are still the same.