1. “IP Management @ Universities” Istanbul, April 14 to 15, 2011 Albert Long Hall, BOGAZICI UNIVERSITY TTO Experiences in Turkey, Sabancı UniversityZeynep Birsel Manager, Research Projects & IP Sabancı University, İstanbul Turkey “It is what you can’t see that can say the most about an [institution’s] long-term health” Leif Edvinsson & Michael Malone “Intellectual Capital”

2. “IP Management @ Universities” Istanbul, April 14 to 15, 2011 Albert Long Hall, BOGAZICI UNIVERSITY TTO Experiences in Turkey, Sabancı UniversityZeynep Birsel Manager, Research Projects & IP Sabancı University, İstanbul Turkey TTO Experience @ Sabancı University The ecosystem Purpose and mission; positioning of a TTO How the process works; Challenges The organization Portfolio Issues for further consideration

3. “IP Management @ Universities” Istanbul, April 14 to 15, 2011 Albert Long Hall, BOGAZICI UNIVERSITY TTO Experiences in Turkey, Sabancı UniversityZeynep Birsel Manager, Research Projects & IP Sabancı University, İstanbul Turkey The ecosystem; Last 10 Years 20002009/2010 Region%GDP Σ R&D Exp (in billions) % Research Funding %GDP Σ R&D Exp (in billions) % Research Funding PublicPrivatePublicPrivate USA 2,7$ 280 B71292,8$ 398 B27,167,3 EU 1,9$ 143 B55452$ 299 B37,254,3 Turkey 0,64$ 1,3 B43570,85$ 8,63441 ROI scheme; US %8 performed by Universities ($22 B) $ 1,07 B licensing revenue (9007 licenses) 494 new start-up ROI scheme;US %13 performed by Universities ($54 B) $ 2,3 B licensing revenue (5328 licenses) 596 new start-up ~ 5%

4. “IP Management @ Universities” Istanbul, April 14 to 15, 2011 Albert Long Hall, BOGAZICI UNIVERSITY TTO Experiences in Turkey, Sabancı UniversityZeynep Birsel Manager, Research Projects & IP Sabancı University, İstanbul Turkey The ecosystem; 2010 in depth High-technology exports (% of manufactured exports)* 2009/2010 Region%GDP Σ R&D Exp (in billions) % performed IndustryHigher Ed Governmen t USA2,8$ 398 B72,612,810,6 EU2$ 299 B61,22413,6 Turkey0,85$ 8,64047,412,6 Research Expenditure by institution category $ 8,6 B ~ %0,3 > high tech export > global market

5. “IP Management @ Universities” Istanbul, April 14 to 15, 2011 Albert Long Hall, BOGAZICI UNIVERSITY TTO Experiences in Turkey, Sabancı UniversityZeynep Birsel Manager, Research Projects & IP Sabancı University, İstanbul Turkey Success Stories Licensing Revenues Michigan State$160 Million2 cancer related patents Stanford$143 Millionrecombinant DNA gene-splicing patent Florida State Univ.$ 67 MillionTaxol preparation method Univ. Of Florida$ 37 MillionGatorade UC San Francisco$ 21.5 MillionHepatitis B Vaccine UCLA$ 10 MillionSamsung – 9 multimedia communications UC System: $ 100 million Licensing Rev. Tech Licensing Operating Expenses / Licensing Rev appx. 10% OE 22-23% Legal costs UC System: $ 100 million Licensing Rev. Tech Licensing Operating Expenses / Licensing Rev appx. 10% OE 22-23% Legal costs

6. “IP Management @ Universities” Istanbul, April 14 to 15, 2011 Albert Long Hall, BOGAZICI UNIVERSITY TTO Experiences in Turkey, Sabancı UniversityZeynep Birsel Manager, Research Projects & IP Sabancı University, İstanbul Turkey Purpose and mission; positioning of a TTO Purpose: Commercialize research outputs & create economic value / streamline & align industrial R&D activity + entrepreneurial development Tools: Licensing (TTO) –in house- Start-up activity (including JV, spin-off…) mostly external to the institution Common Characteristics Large Research Universities: licensing activity > $ 50 M/year VP TC Direct report to President or Separate Foundation (Cornell, Brown, SUNY, Purdue, Harvard etc.) or Organized under Research Centers / Institutes What are they called? Office of / Division of... Technology Transfer & Enterprise Development Intellectual Property & Technology Transfer Technology Licensing Technology & Trademark Licensing Corporate Liaison & Technology Transfer Technology Commercialization Intellectual Property & Licensing Technology Collaboration & Licensing

7. “IP Management @ Universities” Istanbul, April 14 to 15, 2011 Albert Long Hall, BOGAZICI UNIVERSITY TTO Experiences in Turkey, Sabancı UniversityZeynep Birsel Manager, Research Projects & IP Sabancı University, İstanbul Turkey Positioning of a TTO; How to organize efforts and the instution? Who Manages IP Strategy? ScientificStrategic IP IPRs R & D Business Strategy IP [Legal] IP Management Inovent IP Commercialization Research IP Management

8. “IP Management @ Universities” Istanbul, April 14 to 15, 2011 Albert Long Hall, BOGAZICI UNIVERSITY TTO Experiences in Turkey, Sabancı UniversityZeynep Birsel Manager, Research Projects & IP Sabancı University, İstanbul Turkey Main Strategy & Policy Issues Common Policy Implementations “OBJECTIVES, CHARCTERISTICS AND OUTCOMES OF UNIVERSITY LICENSING: A SURVEY OF MAJOR U.S UNIVERSITIES”, Journal of Technology Transfer (62 Research Universities) Ownership Patent: University claims ownership Copyright: %66 University ownership / %48 & % 15 ownership reside with inventor > different policies Books : author Software : University / inventor Sharing (Average response) Patent 40-50 % of net income> inventor (up to 75% of net income to be under control of inventor) 16 % ““ > Inventor’s Department / School 26 % ““> Technology Licensing Office 8% ““> Other (University, partners etc.) Copyright 55 % author; same in other sections

9. “IP Management @ Universities” Istanbul, April 14 to 15, 2011 Albert Long Hall, BOGAZICI UNIVERSITY TTO Experiences in Turkey, Sabancı UniversityZeynep Birsel Manager, Research Projects & IP Sabancı University, İstanbul Turkey SU > IP Management Policy – highlights- Inventions, ideas or creative works produced as a result of research or any other academic activity conducted at the University or by means of utilizing University resources; –must be used for the best possible interest of the public at large –while generating a fair return to the owners for further advancement of scholarly endeavors. Adequate consideration on the hand must be paid to –ensure that commercial concerns do not cause any conflict of interest –or inhibit the process of scholarly production, –or timely dissemination of research results and knowledge exchange. Procedures must be aligned with the Law on Intellectual and Artistic Works no. 5846 and the Decrees on the Protection of Rights on Patents and Industrial Designs, no. 551 and 554, respectively

10. “IP Management @ Universities” Istanbul, April 14 to 15, 2011 Albert Long Hall, BOGAZICI UNIVERSITY TTO Experiences in Turkey, Sabancı UniversityZeynep Birsel Manager, Research Projects & IP Sabancı University, İstanbul Turkey

11. “IP Management @ Universities” Istanbul, April 14 to 15, 2011 Albert Long Hall, BOGAZICI UNIVERSITY TTO Experiences in Turkey, Sabancı UniversityZeynep Birsel Manager, Research Projects & IP Sabancı University, İstanbul Turkey SU Current IP volume 2003-2010 –Over 150 invention disclosures –Over 20 patent applications –4 international patent registrations –3 commercial licences; over 300 K in license income

12. “IP Management @ Universities” Istanbul, April 14 to 15, 2011 Albert Long Hall, BOGAZICI UNIVERSITY TTO Experiences in Turkey, Sabancı UniversityZeynep Birsel Manager, Research Projects & IP Sabancı University, İstanbul Turkey TTO Challenges Disclosures: what to ask for & how to encourage? Evaluation; what to look for –Solution perspective > the problem solved? –Competitive advantage vs prior art –Immediate applications > the product –Stage of development (proof of concept, working prototype…) –Ease of application > further investment –Barriers to entry (existing standards, performance tests, prior approvals etc..) –Valuation assessment…

13. “IP Management @ Universities” Istanbul, April 14 to 15, 2011 Albert Long Hall, BOGAZICI UNIVERSITY TTO Experiences in Turkey, Sabancı UniversityZeynep Birsel Manager, Research Projects & IP Sabancı University, İstanbul Turkey TTO Challenges Managing TTOs –Adhere to applicable laws, regulations, contractual obligations, and academic policies. –Optimize opportunity for public benefit. –Create or retain research opportunities or prerogatives. Managing performance: AUTM suggested metrics –Support for economic development –Ecosystem of institution –Human transfer activities –Technology & knowledge transfer activities –Network creation activity –Value creation activities Managing performance > Stanford footprints –A pipeline of innovation in a culture/environment: (a) Supportive of disclosure of inventions (b) incentives that will encourage inventors to support and participate in the commercialization process. –An efficient, effective, and responsive process for (a) evaluating invention disclosures to determine if they should be pursued; (b) developing an Intellectual Property strategy; (c) developing a marketing strategy to find potential licensees or entrepreneurs to start companies; (d) efficient and timely negotiation of agreements; (e) effective monitoring of diligence terms of agreements and an efficient process for making amendments if needed. –Patience : short term returns short term income returns are very unlikely and there must be support to invest in a portfolio of technologies with the potential for commercialization

14. “IP Management @ Universities” Istanbul, April 14 to 15, 2011 Albert Long Hall, BOGAZICI UNIVERSITY TTO Experiences in Turkey, Sabancı UniversityZeynep Birsel Manager, Research Projects & IP Sabancı University, İstanbul Turkey What lies ahead; points for further consideration Awareness; Business-industry, Government, NGOs, research institutions, scientists, decision makers.. Policy issues (ownership, operational policies, conflict policies, return on investments & related incentive policies…) Performance issues; How to measure success in commercialization process Tech transfer activity, economic indicators, IA reporting-balance sheets Valuation & IA Strategic Management Gap funding; from lab to market (seed, incubation, angel, VC) Legal framework > Revisions on IP law, EU allignment / unified patent systems.. Qualified HR; Professional education & certification

15. “IP Management @ Universities” Istanbul, April 14 to 15, 2011 Albert Long Hall, BOGAZICI UNIVERSITY TTO Experiences in Turkey, Sabancı UniversityZeynep Birsel Manager, Research Projects & IP Sabancı University, İstanbul Turkey Suggested Resources Licensing Executives Society Association of University Technology Managers Association of Science & Technology Managers WIPO, AIPPI, EPO, TPE OECD Main Science & Technology Indicators OECD Intellectual Assets & Value Creation World Bank Journal of Technology Transfer Intellectual Asset Management (bi-monthly journal)

16. “IP Management @ Universities” Istanbul, April 14 to 15, 2011 Albert Long Hall, BOGAZICI UNIVERSITY TTO Experiences in Turkey, Sabancı UniversityZeynep Birsel Manager, Research Projects & IP Sabancı University, İstanbul Turkey “One of the greatest pains to human nature is the pain of a new idea” Walter Bagehot, 1872 zeynepbirsel@sabanciuniv.edu Thank you