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The local loop… With new services, new ways of offering services new combination of services Bucharest, May 2003.

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Presentation on theme: "The local loop… With new services, new ways of offering services new combination of services Bucharest, May 2003."— Presentation transcript:

1 The local loop… With new services, new ways of offering services new combination of services Bucharest, May 2003

2 Conference “The local loop”, page 2 All rights reserved © 2003, Alcatel The new challenge of communication services business Monopoly Users Simple services Simple customer ownership Full competition Customers Varied services Shared customer ownership Value Connectivity Acceptable bill Service Content Personalization Convenience Efficiency improvement Enriched services for customer’s attraction The Battle & Cooperation field The traditional Telco space YesterdayTomorrow

3 Conference “The local loop”, page 3 All rights reserved © 2003, Alcatel Telecom Service Providers’ future Utility vs Service Innovators Basic services only «Low-cost» driven Commoditizing Highly regulated Stand-alone New «value propositions» Invest in innovation High value-added Open to competition New business alliances & models

4 Conference “The local loop”, page 4 All rights reserved © 2003, Alcatel Multiple content owners The Telco opportunity Application ++ Be the multimedia/multiterminal service aggregator Network Quality Availability Convenience Intelligent billing Multiple Terminals

5 Conference “The local loop”, page 5 All rights reserved © 2003, Alcatel MULTISERVICE WIRELINE Density/Services Landscape MOBILE 2G POTSFax Dial-up Internet ISDN High Speed Data Services Subscriber density / km 2 BROADBAND WLL BASIC WIRELINE (Direct or Concentrated) GSM Local Loop SATELLITE High Medium Low Very low

6 Conference “The local loop”, page 6 All rights reserved © 2003, Alcatel 2.5G/ 3G Mobile Fixed Wireless Satellite CO-Based DSLAM DLC-Based Integrated xDSL with POTS Remote DSLAM CO FTTU Alcatel — Broadband Access Technologies The most extensive portfolio of broadband access solutions available

7 Conference “The local loop”, page 7 All rights reserved © 2003, Alcatel watch DSL work DSL win DSL learn DSL play DSL hear DSL talk DSL meet DSL Maximizing the PC world Addressing everybody through TV Maximizing the PC world Addressing everybody through TV From connectivity to value

8 Broadband Entertainment: towards a profitable triple-play on fixed networks

9 Conference “The local loop”, page 9 All rights reserved © 2003, Alcatel Drivers Increase addressable market New service components New audiences New appliances (TV, consoles,…) Increase ARPUs New services to HSI audience Revenue generation for Telco Infrastructure Investment Leveraging Existing Infrastructure Broadband Entertainment: riding the wave Payback HSI Ubiquitisation BB Entertainment Differentiation Business Consolidation Universal infrastructure

10 Conference “The local loop”, page 10 All rights reserved © 2003, Alcatel Residential Entertainment Broadband Entertainment: addressing everyone with PC & TV BroadcastInteractive TVNVoDVoDPVR Console Games BB Internet Audio SIP based rich media services on PCs & STBs

11 Conference “The local loop”, page 11 All rights reserved © 2003, Alcatel ClosedOpen Broadband Entertainment: the Telco’s role “Walled garden” approach, with various advantages ensures direct revenue stream brand name associated with telco content packaging and easy presentation consolidated billing Examples AOL, TV Networks, MSO “Chaotic Internet” approach, with various advantages very broad service mix with unlimited content brand name associated with content provider Examples Moviefly.com, movies.com, Napster “Shopping Mall” approach open platform for content hosting ensures broad content availability Telco participates in revenue stream brand name as most appropriate content packaging and easy-to-use presentation consolidated billing Place for the Telco of the future Similar to iMode/Minitel Content delivery will increasingly rely on both resource knowledge & control capabilities only the Network Access operator has - Offers a bargaining position for a place in the value chain - Requires enablers at network level to optimally leverage this position

12 Conference “The local loop”, page 12 All rights reserved © 2003, Alcatel 7300 ASAM Remote Unit VoD Servers Provider Core (Data + Video) Service Management Head End Conditional Access ADSL Modem End-to-end integration by Network servers AAA, DRM, Resource Mgt, Quality Mgt, Content-based billing Broadband Entertainment: full solution over DSL with Alcatel

13 Summary

14 Conference “The local loop”, page 14 All rights reserved © 2003, Alcatel What we are doing today Build business-model Commit on end-2-end feasibility Prove interoperability and openness Deliver first real implementations Bring solid partners (terminals, set-top boxes, specialized SW vendors and integrators) Solve existing networks issues & migration

15 Conference “The local loop”, page 15 All rights reserved © 2003, Alcatel Our overall objective: grow our value with the value of our customers Value added ProductsServices COMMUNICATIONS SOLUTIONS COMMUNICATIONS SOLUTIONS CONSULTING TURNKEY BUILD OPERATIONS INSTALLATION MAINTENANCE SYSTEMS INTEGRATION NETWORK SOLUTIONS NETWORK SOLUTIONS NETWORK EQUIPMENTS NETWORK EQUIPMENTS DIVERSIFIED MOSTLY ALCATEL 100% ALCATEL L3 L2 L1

16 Conference “The local loop”, page 16 All rights reserved © 2003, Alcatel

17 Conference “The local loop”, page 17 All rights reserved © 2003, Alcatel Alcatel Provisioning advanced integration package Order Management Order Entry Service Activation Mediations BRASCPE ATM IP ISP/ASP providers DSLAM AxiOSS 5620 product Alcatel advanced service package Alcatel 5620 NM Service/Process Definition Alcatel 5620 NM activation interface Alcatel equipment templates Fast Internet, VPN service and process templates Other vendor activation interface Advanced service/ process custom Network Inventory Management Other vendor equipment templates Other OSS / legacy system integration Other vendor NMS

18 Conference “The local loop”, page 18 All rights reserved © 2003, Alcatel Personalised Service Selector IP ATM ISP/ASP providers access gateway class 5 SUBSCRIBER DSLAM&ATM Network Manager BAS Network Manager Service Activation Local Loop Management Service Resource Management Billing Order Entry Call Center Simply connect : High Speed internet service provisioning on ADSL loop for a residential customer 1 st SCENARIO Order Management CPE SUBSCRIBER Order Entry Call Center Order Entry Call Center Order Management Local Loop Management Billing PSTN Service Resource Management Service Activation DSLAM & ATM Network Manager DSLAM & ATM Network Manager DSLAM ATM BAS Network Manager BAS Network Manager Activate BAS Service Activation Order Management IP ISP/ASP providers Create billable customer Create service order Local loop ordering Partner follow-up Qualified loop return Activate DSLAM & ATM path Submit order to back office department Create Customer Create Account Create Service Address Create Order Allocate end-to-end network resources: DSLAM, switch/router, BAS

19 Conference “The local loop”, page 19 All rights reserved © 2003, Alcatel Personalised Service Selector Personalised Service Selector IP ATM ISP/ASP providers access gateway class 5 SUBSCRIBER Simply connect : High Speed internet service provisioning on ADSL loop for a residential customer 1 st SCENARIO CPE SUBSCRIBER Order Entry Call Center Local Loop Management Billing PSTN Service Resource Management Personalised Service Selector DSLAM ATM BAS Network Manager Service Activation Order Management IP ISP/ASP providers Service Activation Order Management Service Activation Billing Update and activate billing Service Resource Management Order Entry Call Center Notify subscriber of order provisioning completion and service availability DSLAM & ATM Network Manager Update end-to-end network resources: DSLAM, switch/router, BAS Service Activation completed Create a new service for the subscriber


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