1. Epoxy Floor Coatings Discovery Day
A Review of the Business
Rob Kinealy
Mike Fetch

2. Rob Kinealy Director of Flooring at Organizers Direct
Over 11 years in the decorative concrete business
Owns and operates a concrete floor coating dealership in St. Louis, MO.

3. What is it? Epoxy Floor System used to: Comes in multitude of colors
Protect
Beautify
Enhance
Comes in multitude of colors
3 Layer System

4. 3 Layer System Substrate = Concrete Base Coat = Pigmented 2 part Epoxy
Flake = Colored Polymer chips
Top Coat = Polyaspartic

5. Market Conditions
One of the fastest growing categories in the construction industry
Industry is still considered young with tremendous growth potential

6. Market Conditions Shows Growth
Technological advancements in both products and installation
New Products continue to enter the market
Shows Growth

7. Other Applications Basements Restaurants Factories Warehouses
Retail Spaces
Car Dealerships
Gyms/Locker Rooms
Airplane Hangers
Auto Repair Shops

8. Installation Requires 2 installers for average job
Typical install is 1 ½ days
Day 1
Fill cracks and other repairs
Profile/Grind concrete (not acid wash)
Mix base coat and spread on floor with squeegee and back roll
Throw chips into wet base coat (feeding the chickens)

9. Installation Day 2 Scrape floor in 2 directions Collect loose chips
Mix, apply, squeegee and back roll top coat

10. The Numbers Costs Retails Margins $4.50 - $6.00 ft. 2 40-55%
Products $1.84 ft. 2 Labor $ .74 ft. 2 Total $ 2.58 ft.2
Retails
$ $6.00 ft. 2
Margins
40-55%

11. Average Residential Job is between 400-800 ft. 2
The Numbers
Average Job
Average Residential Job is between ft. 2
Example
600 ft.2 Garage Product: $1104 Labor: $444 $18.50/hr.) Misc: $50 Total: $1598 Sell: $3000 ($5.00/ft.2) Margin: 47%

12. A 2 man crew can do 3 average jobs a week
Potential
A 2 man crew can do 3 average jobs a week
$450,000/year
On average, 40% of the revenue for garage only storage companies will be flooring
As your flooring business grows, so will your opportunities to Commercial and Light Industrial projects

13. Live Storage
FYI: Live Storage will currently calculate the square footage and price

14. Tools and Investment Total Investment of approx $12K-$15K
Professionally Installed floors require specialized tools
Basic tools & Painting tools $1K
Specialized Tools $10K-$12K
Trailer $3K-$5K
Total Investment of approx $12K-$15K

15. Financing Here’s the Good News
No need to have $12K-$15K to get started
Spread your payments over months
Use your capital for lead generation

16. Another Great Tool Offer
Special Tool Offer
Another Great Tool Offer
Used for edge grinding (standing not bending)
Save 15% if purchased separately
No financing available
Not necessary but a great tool

17. The Brands We Use Base and Top Coat Chips Sika
Big name in commercial coatings
Been around for 110 years
1 yr. manufacturer’s warranty
Exclusive in Residential floor coating
Proven products
Torginal
Largest Producers of polymer chips
Custom Blending
Multitude Colors
New an Innovative Products

18. The Brands We Use

19. Sales & Marketing Brochure Samples 8 Colors with ¼” Chip
Available in 4”x4” or 12”x12”
First assorted box of 4”x4” is FREE

20. Training 1st qtr 2013 in our new training facility in Phoenix.
1 week long
Hands-on Installation, sales, marketing, etc.

21. Call or Email Rob for Additional Information
Questions
Call or Rob for Additional Information