1. ALL RIGHTS RESERVED 2004-2012 © BRIDGE TECHNOLOGIES CO AS MERITS OF END-TO-END MONITORING ON DIGITAL TV NETWORKS - ADVANCED TOOLS FOR CONFIDENCE MONITORING, REPORTING AND ANALYSIS -

2. ALL RIGHTS RESERVED 2004-2012 © BRIDGE TECHNOLOGIES CO AS END-TO-END DIGITAL MEDIA MONITORING AND ANALYSIS

3. ALL RIGHTS RESERVED 2004-2012 © BRIDGE TECHNOLOGIES CO AS SELECTED CUSTOMER EXAMPLES MEXICO'S INCUMBENT TELCO. NATIONAL MICROSOFT MEDIAROOM™ IPTV PROJECT WITH OVER 94 IP- PROBES IN 26 REGIONS. LARGEST CABLE TV OPERATOR IN UKRAINE WITH A COMPLETE OTT, IP AND DVB BASED MONITORING AND ANALYSIS SOLUTION UK´s LARGEST DIGITAL CABLE OPERATOR WITH OVER 10 MILL HOUSEHOLDS 54 REGIONAL MONITORING LOCATIONS AND CORE NETWORK ANALYSIS ONE OF EUROPE'S LARGEST CABLE OPERATORS. COMPLETE REMOTE SURVEILLANCE OF HUNDREDS OF SITES WITH IP-QAM COMBINATION ONE OF THE TOP TV CHANNELS IN THE COUNTRY MONITORING THEIR MPEG TRANSPORT STREAM HANDOVER POINTS MAJOR PREPAID SATELLITE TV OPERATOR IN THE COUNTRY. MONITORING SERVICES DELIVERY FROM THEIRS DVB-S TRANSPONDERS, AS WELL AS FULL EPG GRID BREAKDOWN

4. ALL RIGHTS RESERVED 2004-2012 © BRIDGE TECHNOLOGIES CO AS When it comes to TV viewing, the tolerance threshold for disruption of service to the consumer is about zero Television not data and must not be regarded or treated as such WHY MONITORING?

5. ALL RIGHTS RESERVED 2004-2012 © BRIDGE TECHNOLOGIES CO AS A monitoring system would allow engineering and maintenance staff to access, view and interrogate any point in the delivery chain, from the control centre, or any remote web-enabled location, in order to secure the highest quality-of- service levels. To provide the necessary practical information of the status of the broadcast network at any time and have a pro-active visual overview of impending and actual problems. Achieving the above will help to increase customer satisfaction, decrease customer complain calls and truck rolls thereby reducing the OPEX. OBJECTIVE OF MONITORING The ability to monitor and validate the full E2E delivery of TV services over IP and RF can be critical to the success of an TV deployment and TV service as a product.

6. ALL RIGHTS RESERVED 2004-2012 © BRIDGE TECHNOLOGIES CO AS DVB-T2 monitoring MPEG-2 Multiplexer DVT-T2 Gateway IP network DVT-T2 Modulator DVT-T2 Modulator DVT-T2 Modulator DVT-T2 Modulator Satellite GPS (1 PPS) MPEG-2 TS (one per PLP) T2-MI over MPEG-2 TS Monitoring point A Monitoring point B Monitoring point C Monitoring point D Monitoring installation in fringe area Monitoring point E

7. ALL RIGHTS RESERVED 2004-2012 © BRIDGE TECHNOLOGIES CO AS ANALYSIS Detailed IP Packet behavior Protocol transport interface detail Protocol detail displaying low level ETSI TR 101 290 understanding OPERATIONS Knowledge of day-to-day service delivery Service Quality monitoring Real-Time service displaying Geographic understanding of service behavior Displaying of service delivery Trapping of events and alarms to relevant division systems STATISTICS Week, Month and beyond understanding of behavior Interface to corporate reporting systems Telling and Objective SLA reporting THE 3 PILLARS OF MONITORING

8. ALL RIGHTS RESERVED 2004-2012 © BRIDGE TECHNOLOGIES CO AS TRENDS Source: Yankee Group

9. ALL RIGHTS RESERVED 2004-2012 © BRIDGE TECHNOLOGIES CO AS CHALLENGES FOR OTT SERVICE OFFERING Satisfying the users’ quality expectations Expectations high by the experience of HD on TV screen Necessity to deliver high quality video with uninterrupted viewing Personalized interactive features such as digital video recorder(DVR) Scalability of the system to support large audiences viewing broadcast content online at high bitrates Tracking audience engagement and content usage Optimizing product portfolios and managing distribution strategies, But also monitoring the users behavior, content availability and usage across the network

10. ALL RIGHTS RESERVED 2004-2012 © BRIDGE TECHNOLOGIES CO AS BRIDGE TECHNOLOGIES OPERATIONAL BENEFITS Operational costs savings by using Bridge Technologies monitoring for advance fault detection: Reduce operational and maintenance costs Reduce truck rolls Pinpoint faults faster Reduce down time Discover problem areas before they become service affecting Better customer service Reduce complaint calls Answer complaint calls more efficiently and with more knowledge Providing similar or better customer service by less staff doing routine network fixes Rationalising the activity in network engineering and customer service Reducing subscriber churn

11. ALL RIGHTS RESERVED 2004-2012 © BRIDGE TECHNOLOGIES CO AS BRIDGE TECHNOLOGIES PROFIT IMPACT Versatile monitoring system expands as you expand Support for new services such as OTT New service areas and additional customers New networks and transmission medias In best scenario a monitoring and analysis solution enables more complex services launched quicker More complex services allows higher prices for the offering (ARPU ↑)  Customer expectations go higher and they become more demanding.  The importance of a holistic view over the network and service platform becomes equally more important Increasing customer satisfaction by high quality services and technical expertise

12. ALL RIGHTS RESERVED 2004-2012 © BRIDGE TECHNOLOGIES CO AS VIRGIN MEDIA Virgin Media - the UK’s largest provider of cable TV, telephone broadband internet and mobile services

13. ALL RIGHTS RESERVED 2004-2012 © BRIDGE TECHNOLOGIES CO AS VIRGIN MEDIA Total System Visibility from ANY location 99.98% Service Availability Comprehensive and in-depth reporting to support SLAs Reduced fault investigation times: Engineers can pin-point any fault within the network within minutes "VideoBRIDGE is a really good, futuristic system — the only one of its kind, and it supplies a level of functionality our engineers have never had at their command before." Alistair Crook Virgin Media’s Broadcast Operations Manager

14. ALL RIGHTS RESERVED 2004-2012 © BRIDGE TECHNOLOGIES CO AS TECHNOLOGIES

15. ALL RIGHTS RESERVED 2004-2012 © BRIDGE TECHNOLOGIES CO AS UNIQUE SYSTEM TECHNOLOGIES External Integration Interface for 3 rd party NMS integration Patented visualization technology Full Service Monitoring for remote server status checks Patented visualization technology for ETR 101 290 alarming Return Data Path for in- depth content analysis ETSI TR 101 290 based analytics SLA level reporting

16. ALL RIGHTS RESERVED 2004-2012 © BRIDGE TECHNOLOGIES CO AS UNIQUE SYSTEM TECHNOLOGIES IP packet forwarding for PCAP analysis Patented visualization technology for service status and alarm history OTT service monitoringMicro Burst Detection for securing network healthyness Industry standard PCAP IP packet recording

17. ALL RIGHTS RESERVED 2004-2012 © BRIDGE TECHNOLOGIES CO AS IN-DETAIL VIEW FOR THE SYSTEM

18. ALL RIGHTS RESERVED 2004-2012 © BRIDGE TECHNOLOGIES CO AS AGGREGATED ALARM VIEW

19. ALL RIGHTS RESERVED 2004-2012 © BRIDGE TECHNOLOGIES CO AS MOBILE OTT SERVICES MONITORING

20. ALL RIGHTS RESERVED 2004-2012 © BRIDGE TECHNOLOGIES CO AS Q&A