4. Peggy Anne Salz authors white papers, research and books for the mobile industry. Coming in 2013: The Everything Guide to Mobile Apps, published by Adams Media, and SAP Mobile Operator Guide, commissioned by Sybase 365

8. Reach an audience of 20,000+ mobile professionals and practitioners. Separate Thought Leadership from ‘marketing speak’ Identify angles Get the story right Hands-on approach Be heard!

9. Our Mobile Society About Our Mobile Society From education to health, personal relationships and business, mobile devices are fundamentally changing our world. "Our Mobile Society" is an in-depth investigation that will explore these changes. Follow our coverage here, or in the "Our Mobile Society" section of the CNN apps for iPhone, iPad, Android Phone, Kindle Fire and Windows Phone. Read Our Mobile Society coverage from CNNMoney and HLN. Tune in to News Stream at 8 pm HKT/ 12 pm GMT & Quest Means Business at 1900 London/ 2000 CET on CNN International for coverage. in-depth investigationiPhoneiPadAndroid PhoneKindle FireWindows PhoneCNNMoneyHLN

10. . Opportunities to refine and redefine your message: Context matters (most)! How does YOUR story fit in the ‘scheme of things’ Look for news angles (reports, trends etc) Think human and speak human Be social Promote before, during and after Give before you take Contribute and participate across destinations that fit Think BIG & global Not the usual suspects Watch sites flourishing UNDER the radar Feed the ecosystem Mobile is what WE are