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Todd Felts, Ed.D. Associate Professor, Strategic Communications The Reynolds School & Center for Advanced Media Studies University of Nevada, Reno.

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Presentation on theme: "Todd Felts, Ed.D. Associate Professor, Strategic Communications The Reynolds School & Center for Advanced Media Studies University of Nevada, Reno."— Presentation transcript:

1 Todd Felts, Ed.D. Associate Professor, Strategic Communications The Reynolds School & Center for Advanced Media Studies University of Nevada, Reno

2 “I’M A GREAT LOVER.” MARKETING

3 “TRUST ME, HE’S A GREAT LOVER.” PUBLIC RELATIONS

4 “I’M A GREAT LOVER. I’M A GREAT LOVER. I’M A GREAT LOVER.” ADVERTISING

5 “CAN SOMEONE HELP ME FIND A GREAT LOVER?” SOCIAL MEDIA

6 “Is he a great lover? We’ll hear from dozens of witnesses and experts after these messages.” JOURNALISM

7 “I UNDERSTAND YOU’RE A GREAT LOVER.” BRANDING

8 PR w/ honors Strategies Tactics Objectives Goal

9  SET A GOAL:  Long-term, global statements of being.  “To become a a recognized honors organization at the University of Nevada, Reno and get students excited about joining the organization.

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11 competitionYOUaudience

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13  Define Objectives  Shorter-term, defines what behavior, attitude or opinion you want to achieve from audiences.  Includes time frame.  “Between Oct. 8 and 12, get 120 people to post a photo with a recently pinned NCSC Scholar on Instagram. ”

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15  Build Strategies  Describes how you will reach your audience.  Develop the message.  “Hang posters in key locations where a large number of freshmen live and play.”  “Create an incentive to post photos on social media sites used by freshmen.”

16 Li (2009)

17  Deliver the tactic:  How to? Publications, community events, Facebook post, news releases, one-on-one meeting.  Deliver the message so people remember it, repeat it and share it.

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19 https://vimeo.com/

20 Dr. Todd Felts   Facebook.com/toddfelts  Slideshare: toddfelts Thank You!

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