Presentation on theme: "Todd Felts, Ed.D. Associate Professor, Strategic Communications The Reynolds School & Center for Advanced Media Studies University of Nevada, Reno."— Presentation transcript:
Todd Felts, Ed.D. Associate Professor, Strategic Communications The Reynolds School & Center for Advanced Media Studies University of Nevada, Reno
“I’M A GREAT LOVER.” MARKETING
“TRUST ME, HE’S A GREAT LOVER.” PUBLIC RELATIONS
“I’M A GREAT LOVER. I’M A GREAT LOVER. I’M A GREAT LOVER.” ADVERTISING
“CAN SOMEONE HELP ME FIND A GREAT LOVER?” SOCIAL MEDIA
“Is he a great lover? We’ll hear from dozens of witnesses and experts after these messages.” JOURNALISM
“I UNDERSTAND YOU’RE A GREAT LOVER.” BRANDING
PR w/ honors Strategies Tactics Objectives Goal
SET A GOAL: Long-term, global statements of being. “To become a a recognized honors organization at the University of Nevada, Reno and get students excited about joining the organization.
Define Objectives Shorter-term, defines what behavior, attitude or opinion you want to achieve from audiences. Includes time frame. “Between Oct. 8 and 12, get 120 people to post a photo with a recently pinned NCSC Scholar on Instagram. ”
Build Strategies Describes how you will reach your audience. Develop the message. “Hang posters in key locations where a large number of freshmen live and play.” “Create an incentive to post photos on social media sites used by freshmen.”
Deliver the tactic: How to? Publications, community events, Facebook post, news releases, one-on-one meeting. Deliver the message so people remember it, repeat it and share it.