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New “Link” Products & Address Quality Tools National Postal Forum Nashville, Tennessee March 20 th -23 rd, 2005 Steve Dearing & Jim Wilson Steve Dearing.

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Presentation on theme: "New “Link” Products & Address Quality Tools National Postal Forum Nashville, Tennessee March 20 th -23 rd, 2005 Steve Dearing & Jim Wilson Steve Dearing."— Presentation transcript:

1 New “Link” Products & Address Quality Tools National Postal Forum Nashville, Tennessee March 20 th -23 rd, 2005 Steve Dearing & Jim Wilson Steve Dearing & Jim Wilson USPS – Intelligent Mail & Address Quality USPS – Intelligent Mail & Address Quality

2 New “Link” Products & Address Quality Tools Can You Recognize a Bad Address? NIXIE /20/04 RETURN TO SENDER NO SUCH NUMBER UNABLE TO FORWARD Barbara L. Wilson 612 King Ridge Cv. Collierville TN

3 New “Link” Products & Address Quality Tools USPS Internet Address Matching System

4 New “Link” Products & Address Quality Tools USPS Internet Address Matching System

5 New “Link” Products & Address Quality Tools Average Mailing List Address Quality Total Addresses Processed:336 Billion Total Addresses ZIP+4 Coded:317 Billion94.43% Total Addresses ZIP+4 Coded That DPV Confirmed: 304 Billion95.89% Percentage of Total Addresses Processed That DPV Confirmed: 90.55% Total Addresses ZIP+4 Coded To Building Addresses Needing Apt/Ste 45 Billion Total Building Addresses With A Bad or Missing Apt/Ste Number 11.7 Billion26.14% Data Derived From Analysis of 20,000+ Mailer Files

6 New “Link” Products & Address Quality Tools Address Quality Study Of A National Mailing When The Address Was: DeliveredReturnedForwarded ZIP+4 Coded91.71%5.94%2.35% ZIP+4 Coded And Delivery Point Validated 92.11%5.48%2.41% Improvement (Reduction)0.44%( 7.74% )2.55% Overall Address Quality and UAA Results

7 New “Link” Products & Address Quality Tools Address Quality Study Of A National Mailing When The Address Was: DeliveredReturnedForwarded ZIP+4 Coded But Missing Apartment/Suite Number 60.34%31.43%8.23% ZIP+4 Coded Containing Valid Apt/Ste Number 83.00%11.98%5.02% Improvement (Reduction)37.55%( 61.88% )( 39.00% ) Apartment-Specific Address Quality and UAA Results

8 New “Link” Products & Address Quality Tools Address Quality Study Of A National Mailing When The Address Was: DeliveredReturnedForwarded Not ZIP+4 Coded Due To Multiple Possible Matches ( Main St or Main Ave? ) 66.11%29.71%4.18% Not ZIP+4 Coded Because Address Information Could Not Be Determined 67.79%27.93%4.28% Increase (Reduction) Vs. ZIP+4 Coded Only ( 27.91% )400.17%77.87%

9 New “Link” Products & Address Quality Tools Today’s Address Quality Tools Address Change Service - New Features Delivery Point Validation ™ (DPV) AvailableToday Available Today NCOA Link ™ (Change-of-Address) LACS Link ™ (Locatable Address Conversions) Address Element Correction II ™

10 New “Link” Products & Address Quality Tools Today’s Address Quality Tools Delivery Point Validation ™ (DPV) AvailableToday Available Today

11 New “Link” Products & Address Quality Tools SnappCheck ™ Address Management Technologies Delivery Point Validation ™ Addressing Tool Addresses Condensed to 600 MB Million USPS Delivery Point Serviced Million USPS Delivery Point Serviced

12 New “Link” Products & Address Quality Tools Delivery Point Validation ™ (DPV) DPV Allows A User To Confirm The Validity Of Address Information - Right Down To Apartment And Suite Number DPV Provides A “YES / NO” Response To An Inquiry Such As: “Is 612 King Ridge CV in ZIP Code A Valid Address?”

13 New “Link” Products & Address Quality Tools Delivery Point Validation ™ (DPV) DPV Works In Conjunction With Existing CASS- Certified Address Matching Products To Validate Addresses Ask Your Address-Hygiene Vendor About DPV! DPV Cannot Correct Missing Or Incorrect Address Components Use DPV To Collect Complete Addresses At Point- of-Capture Or To Identify Inaccurate Or Incomplete Addresses In Your Mailing List

14 New “Link” Products & Address Quality Tools Today’s Address Quality Tools AvailableToday Available Today NCOA Link ™ (Change-of-Address)

15 New “Link” Products & Address Quality Tools NCOA Link ™ New Technology Facilitating Secure, Authorized Access to Customer Change-of- Address Data! Utilizes USPS-Developed Encoding Logic that Provides Unprecedented Security NCOA Link Is the First Product Release Utilizing Secure Data Store Technology More “Link” Products To Come!

16 New “Link” Products & Address Quality Tools NCOA Link Expands Mailer’s Accessibility To USPS National Change-of-Address Data Each Year, Approximately 16% Of The American Population Moves Or Changes Their Address USPS Processes 43 Million Change-of-Address Orders Each Year NCOA Link ™

17 New “Link” Products & Address Quality Tools Mailers Can License NCOA Link Data For Use Within Their Native Computer System / Mail Processing Environment No More FASTforward Black Boxes! Ask Your Existing Address Hygiene Product Supplier About Their NCOA Link Product Offering NCOA Link ™

18 New “Link” Products & Address Quality Tools NCOA Link ™ Three Levels of Licensing Available Full Service Bureau Licensee  4-Years of Change-of-Address Data Limited Service Bureau Licensee  18 Month Change-of-Address Data End-User Licensee  18 Month Change-of-Address Data

19 New “Link” Products & Address Quality Tools Today’s Address Quality Tools AvailableToday Available Today LACS Link ™ (Locatable Address Conversions)

20 New “Link” Products & Address Quality Tools LACS Link ™ - Locatable Address Conversions

21 New “Link” Products & Address Quality Tools LACS Link ™ - Locatable Address Conversions LACS Link Is An Address-Quality Tool to Update Addresses Changed Due To Local Community Address Conversions Approximately 400,000 Rural Route/Box Numbers Changed Each Year Since 1994 Nearly 40% Of Rural Route/Box Addresses Used By Mailers Cannot Be Delivery Point Validated!

22 New “Link” Products & Address Quality Tools LACS Link ™ - Locatable Address Conversions LACS Link Provides Mailers An Automated Method Of Obtaining Updated Addresses Following A Community’s Addressing Conversions LACS Link Now Available For Mailer Use As Part Of Routine Address Hygiene Processing Will Be Part Of CASS ( 7/31/05 ) LACS Link Benefits Include: Reduces Undeliverable Mail Improves Address Quality Enhances List Administration

23 New “Link” Products & Address Quality Tools Today’s Address Quality Tools Address Change Service - New Features AvailableToday Available Today

24 New “Link” Products & Address Quality Tools Address Change Service (ACS) Program Enhancements Approved Printing The ACS Participant Code Directly On The Envelope Expanded Service Options Address Service Requested (Option 2) Change Service Requested (Option 2) New Fulfillment Options Electronic Printed Report Option

25 New “Link” Products & Address Quality Tools Address Change Service (ACS) New ACS Participant Code Placement Options Presorted First-Class Mail U.S. POSTAGE PAID Washington, DC Permit No PRIMACY PKWY STE 201 MEMPHIS TN ADDRESS SERVICE REQUESTED #BWBJDCK On-Envelope ACS Participant Code Keyline Optional

26 New “Link” Products & Address Quality Tools Address Change Service (ACS) New Ancillary Service Endorsement Options * Address Service Requested (Option 2) Provides Electronic ACS Notification in Addition to Physical Mail Piece Return Change Service Requested (Option 2) Provides Forwarding for Eligible Mail * New Options Only Available for First-Class Mail Using ACS

27 New “Link” Products & Address Quality Tools Address Change Service (ACS) Electronic Printed Report Option Provides ACS Notices in Printer-Friendly Format Print Program Supplied on CD-ROM Consolidates Information into Single Report Eliminates Computer Reprogramming 512 KING RIDGE DR COLLIERVILLE TN

28 New “Link” Products & Address Quality Tools Tomorrow’s Address Quality Tools Under Development Address Element Correction II ™

29 New “Link” Products & Address Quality Tools Address Element Correction II™ Address Element Correction Is A Service Offered By USPS That Attempts To Assign A ZIP+4 Code To An Address AEC Uses Sophisticated Algorithms Developed By USPS That Go Beyond Typical Capability Of Commercial Address-Matching Software AEC Is Currently Available Through The National Customer Support Center

30 New “Link” Products & Address Quality Tools Address Element Correction II™ Enhancement To Existing Address Element Correction (AEC) Program Currently Provided Leverages “Delivery Force Knowledge™” To Correct Bad Addresses In Mailer Files Web-Enabled Interface Presents Uncoded Addresses To Delivery Unit For Resolution

31 New “Link” Products & Address Quality Tools Address Element Correction II™

32 New “Link” Products & Address Quality Tools Address Element Correction II What You Will Receive With An AEC II-Provided Correction: Address Corrected To A Valid Delivery Point With ZIP+4 Code Appended Indicator To Identify When The Address Cannot Be Corrected

33 New “Link” Products & Address Quality Tools Summary The Quality of Your Address Data Directly Affects The Deliverability Of Your Mail! USPS Provides An Extensive Suite Of Existing Address Quality Products And Services The USPS Is Committed To Continuous Address Hygiene Improvements To Enhance The Value of Mail

34 New “Link” Products & Address Quality Tools The Mail Moment

35 New “Link” Products & Address Quality Tools For More Information Support Address Information System Products & Services


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