1. Language Learning Resources at Santa Cruz Public Libraries: An Examination of User Services Hui-Lan Titangos Reviewed by Mengxiong Liu Santa Cruz Public Libraries Santa Cruz, CA 95060 titangosh@santacruzpl.org Hui-Lan Titangos Reviewed by Mengxiong Liu Santa Cruz Public Libraries Santa Cruz, CA 95060 titangosh@santacruzpl.org

4. OUTLINE:  Background  Origin of Language Learning Collection  Learning Trends & Technologies  Maintenance & Replacements  Networks & Networking  Library Book Fund Drives  Background  Origin of Language Learning Collection  Learning Trends & Technologies  Maintenance & Replacements  Networks & Networking  Library Book Fund Drives

5. Background: Santa Cruz County- the Community  Concentration of Artists  Great Number of Daily Commuters  Highly Educated Residents  Concentration of Artists  Great Number of Daily Commuters  Highly Educated Residents

6. Origin of Language Learning Collection  Origin

7.  Challenge I: Unstable Material Budget Library Financing Authority Allocation June 2005 SOURCE OF REVENUEAMOUNTSANTA CRUZ SHARE @ 77.75% SALES TAX REVENUE$7,577,062$5,891,166 PROPERTY TAX$4,034,899$3,157,134 MEMBER CONTRIBUTIONS: City of Santa Cruz @ $1,394,751 City of Watsonville @ $541,684 $1,936,435$1,505,578 INTEREST$11,486$8,930 TOTAL$13,559,882$10,542,808

8. Origin of Language Learning Collection  Challenge II: Inefficient Access Points in Library Catalog  Challenge II: Inefficient Access Points in Library Catalog

9. Problem I: Subject Access  * Italian language -- Self-instruction. [X titles]  * Italian language -- Self-instruction -- Audio-visual aids. [XX titles]  * Italian language -- Self-instruction. [X titles]  * Italian language -- Self-instruction -- Audio-visual aids. [XX titles]

10. When keyword = Pimsleur + Chinese  Chinese Mandarin [sound recording].  Chinese (Mandarin) I B [sound recording].  Chinese (Mandarin) II B [sound recording].  Chinese (Mandarin) II A [sound recording].  Chinese (Mandarin) II B [sound recording].  Mandarin I A [sound recording].  Chinese (Mandarin) II A [sound recording].  English for Mandarin Chinese speakers [sound recording].  English for Cantonese Chinese speakers [sound recording].  Chinese (Mandarin) [sound recording]. When keyword = Pimsleur + Chinese  Chinese Mandarin [sound recording].  Chinese (Mandarin) I B [sound recording].  Chinese (Mandarin) II B [sound recording].  Chinese (Mandarin) II A [sound recording].  Chinese (Mandarin) II B [sound recording].  Mandarin I A [sound recording].  Chinese (Mandarin) II A [sound recording].  English for Mandarin Chinese speakers [sound recording].  English for Cantonese Chinese speakers [sound recording].  Chinese (Mandarin) [sound recording]. Problem II: Title Access Example 1

11. Problem II: Title Access Example 2 When t=pimsleur language programs Chinese  Pimsleur language programs. Chinese (Mandarin) I. [1 title]  Pimsleur language programs. Chinese (Mandarin) I A. [1 title]  Pimsleur language programs. Chinese (Mandarin) I B. [1 title]  Pimsleur language programs. Chinese (Mandarin) II A. [2 titles]  Pimsleur language programs. Chinese (Mandarin) II B. [2 titles]  Pimsleur language programs. Chinese (Mandarin) : quick & simple. [1 title]  Pimsleur language programs. Chinese (Mandarin): the short Course. [1 title] When t=pimsleur language programs Chinese  Pimsleur language programs. Chinese (Mandarin) I. [1 title]  Pimsleur language programs. Chinese (Mandarin) I A. [1 title]  Pimsleur language programs. Chinese (Mandarin) I B. [1 title]  Pimsleur language programs. Chinese (Mandarin) II A. [2 titles]  Pimsleur language programs. Chinese (Mandarin) II B. [2 titles]  Pimsleur language programs. Chinese (Mandarin) : quick & simple. [1 title]  Pimsleur language programs. Chinese (Mandarin): the short Course. [1 title]

12. Learning Trends & Technologies  Peak Season vs. Slow Season Fiscal YearsMonth% All Media 2005-2006December35.70% 2004-2005June32.01% 2004-2005December35.68% 2003-2004June34.87% 2203-2004December37.95% 2002-2003June33.98% 2002-2003December35.08% All Media Circulation

13. Learning Trends & Technologies Language Resource Circulation Fiscal Years MonthCD (circ times) Cassette (circ times) 2005-2006December182219 2004-2005June199348 2004-2005December111252 2003-2004June128371 2003-2004December91258

14. Learning Trends & Technologies  Audio Resources vs. Print Resources  Audio Cassettes vs. CDs  Audio Resources vs. Print Resources  Audio Cassettes vs. CDs

15. Learning Trends & Technologies  CDs vs. Downloadable eAudiobooks Four elements as the unseen price library users pay: time, monetary cost, effort and discomfort. -- Buckland, Michael K., Library services in theory and context  CDs vs. Downloadable eAudiobooks Four elements as the unseen price library users pay: time, monetary cost, effort and discomfort. -- Buckland, Michael K., Library services in theory and context

16. Maintenance & Replacements  In-House Maintenance & Replacement  Vendors Who Provides Replacement Possibilities  In-House Maintenance & Replacement  Vendors Who Provides Replacement Possibilities

17. Networks & Networking  Networking with Branches & Departments  Networking with Publishers & Vendors  Networking with Government Agencies  Networking with Branches & Departments  Networking with Publishers & Vendors  Networking with Government Agencies

18. Library Book Fund Drives 1996 Measure B. (SCPL) Friends of Santa Cruz Public Libraries (FSCPL)  Organizing book sales with proceeds to libraries  Naming February “ Library Lovers Month ”  Mailing postcards to legislators as statewide advocacy efforts for the Public Library Fund (PLF)  Running series of advertisements in local newspapers for donations  Publishing monthly calendars and special brochures for Book Fund Drive  Effective strategy: face-to-face request for money  Organizing book sales with proceeds to libraries  Naming February “ Library Lovers Month ”  Mailing postcards to legislators as statewide advocacy efforts for the Public Library Fund (PLF)  Running series of advertisements in local newspapers for donations  Publishing monthly calendars and special brochures for Book Fund Drive  Effective strategy: face-to-face request for money