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ITU/EBU Meeting VRT feat. User generated content A public broadcasting company embraces web 2.0 ITU/EBU Meeting.

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Presentation on theme: "ITU/EBU Meeting VRT feat. User generated content A public broadcasting company embraces web 2.0 ITU/EBU Meeting."— Presentation transcript:

1 ITU/EBU Meeting VRT feat. User generated content A public broadcasting company embraces web 2.0 ITU/EBU Meeting

2 Introduction The role of VRT Feedback loop Issue: legal rights

3 ITU/EBU Meeting Before internet → ‘monopoly’ for media companies 1. Create content - Radio - Television 2. Aggregate content - Programme - Via brands The role of VRT

4 ITU/EBU Meeting Today Everyone can create content Different players aggregate content - Internet sites - Providers The role of VRT

5 ITU/EBU Meeting Breaking down the barriers and bridging the digital gap Use popular content and transform into new media The role of VRT & During 10 weeks: downloads via iTunes (no.1) directly from website

6 ITU/EBU Meeting Give the public a platform to create The role of VRT

7 ITU/EBU Meeting The role of VRT Aggregate content: But how? Existing VRT content New VRT content and applications Content of others 2. Guide the public 1. Atomize

8 ITU/EBU Meeting The role of VRT Make content accessible via different methods BRAND Create a brand to coordinate our new media activities Become a reference for the public

9 ITU/EBU Meeting Introduction The role of VRT Feedback loop Issue: legal rights

10 ITU/EBU Meeting Feedback loop Secret ambition of the audience: 15 minutes of fame

11 ITU/EBU Meeting Feedback loop Our platforms give the opportunity to have their 15 minutes

12 ITU/EBU Meeting Feedback loop When they become successful online, our offline media will follow. Who knows where it ends?

13 ITU/EBU Meeting Introduction The role of VRT Feedback loop Issue: legal rights

14 ITU/EBU Meeting Legal rights ?


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