1. C ONSULTING D EMYSTIFIED A guide to the world of consultancy Niraj Satnalika To Inspire, Motivate and Get you Thinking!

2. W HAT IS C ONSULTING ? W HAT IS C ONSULTING ? Niraj Satnalika Copyright 2014. All rights reserved. 2 Consulting is engaging into the business of giving expert advice to people working in a professional or technical field Consulting is a fast growing profession of the current world and is thus attracting a lot of young talent into its circle As much as it is gaining popularity, it is highly competitive as well Many young minds are ready to plunge into the world of consultancy where high enthusiasm and a lot of practical knowledge is required What this book does is give those aspiring minds a clear picture of what lies ahead and a way to tackle it

3. W HAT THE STATISTICS SAY ? W HAT THE STATISTICS SAY ? 3Niraj Satnalika Copyright 2014. All rights reserved. Global consulting industry revenues (including HR, IT, strategy, operations management and business advisory services) is estimated to be $415 billion as of 2013 In the year 2011-12, the consulting firms in India enjoyed substantial growth in both employee count and revenue. A similar trend in performance was observed for companies based out of United States and European Union It is expected that the companies focusing primarily on reducing business costs while enhancing operating ratios will rind a ripe corporate market It is expected that the demand for consulting firms primarily focusing on reducing employee costs will be in high demand Consulting firms in emerging nations and booming economies like parts of Latin America and Asia are experiencing higher growth. Growth of consulting firms in emerging economies is expected to be positive going forward Source: Plunkett Research Ltd

4. R ELATION TO “C ONSULTING D EMYSTIFIED ”? R ELATION TO “C ONSULTING D EMYSTIFIED ”? 4Niraj Satnalika Copyright 2014. All rights reserved. As seen previously, consultancy is soaring to great heights and more and more people are aiming for it Consulting for some is a easy path where as many consider it no less than climbing a mountain Facts, fads and myths surround this alluring concept of consultancy As the title of the book suggests, the world of consultancy will be demystified by the book; the veil of mystery shall be lifted and will tell what does it really take to become a successful consultant. The book also discusses the entire problem solving in detail with examples, caselets and cases.

5. K EY POINTS OF THE BOOK K EY POINTS OF THE BOOK 5Niraj Satnalika Copyright 2014. All rights reserved. A crisp, concise book divided into neat and structured sections for easy reading No beating around the bush Simple, lucid language which is completely easy to understand Equally simple illustrations for better understanding Packed with examples and thought-provoking problems for readers to sharpen their practice. Helpful tips to crack the interview

6. S YNOPSIS OF THE B OOK S YNOPSIS OF THE B OOK A vision, some meticulous planning, a decent amount of investment and passion is required to make any project work. You have the resources, you have the vision, you possess the passion to make it work. But is it a complete picture? Have you calculated the risks, the competitions, the profit margin, the most viable way to get things up and running? Without a proper analysis, it is difficult to deal with the problems that crop up when starting a business. Consultants are the knights in shining armour of the present to pull you out of the mess. You have a plan and you want it to materialize? It’s a consultant’s call to come to the rescue. Consulting Demystified is the fairy godmother of consultancy to those who are distressed and want a proper idea about the profession. Covering all the bases, this book is just perfect to meet all your needs at once. Crisp, concise and to the point, the book is made to suit the needs of the youth of the present whose lives are as fast paced as the world around them. Niraj Satnalika Copyright 2014. All rights reserved.6

7. S YNOPSIS (C ONTD …) S YNOPSIS (C ONTD …) 7Niraj Satnalika Copyright 2014. All rights reserved. The text has been divided into 7 sections with each section covering a certain aspect of the book. Part 1 gives a preliminary outline of the profession, what is consultancy, who is a consultant and a brief history tracing the origins of the profession from ancient times. Part 2-5 covers the critical part of solving complex cases. To help understand the approach, ample examples are provided Part 6 is where the demystification takes place. It talks about the facts and myths which surround the world of consultancy and it also presents the reader with a number of tips and questions which can be asked during the interview. The final part wraps up the text with mathematical problems to solve, cases, caselets and a solved example of a case to highlight the process of problem solving.

8. W HO IS THE AUTHOR ? W HO IS THE AUTHOR ? 8Niraj Satnalika Copyright 2014. All rights reserved. Niraj Satnalika, the author of the book is currently associated with CRISIL Ltd. (A Standard and Poor’s Company)- India’s largest credit rating agency as a Research Analyst Niraj has had a number of experience in the past. Some of his noteworthy achievements are elucidated as under: Niraj is an MBA in International Business (Finance) from IMT Ghaziabad- one of the premier B-Schools of India and a B.Tech in Electronics and Instrumentation from Heritage Institute of Technology (West Bengal University of Technology), Kolkata He was selected Indian Delegate and Panelist at Harvard Project for Asian and International Relations (HPAIR) conducted by Harvard University in 2012 He was selected as Indian Delegate for Young Economist Convention, Philippines 2013

9. A BOUT THE A UTHOR (C ONTD …) A BOUT THE A UTHOR (C ONTD …) He has numerous research publications in International Journals in topics like Indonesian Economy, India’s Infrastructure to Nanotechnology and Graphical Password He is also associated with MarketExpress- India’s leading financial portal as a contributing writer He has completed courses in Mathematical Thinking, Model Thinking and Entrepreneurship courses from Stanford University and Michigan University He has successfully completed an assignment with Economic Research Cell of Confederation of Indian Industry, Kolkata Lastly, Niraj is also a philanthropist and dedicates his time for his non profit venture under the capacity of Managing Director. The foundation works for the promotion of education among the underprivileged children. Niraj Satnalika Copyright 2014. All rights reserved.9

10. S IMILAR BOOKS AND WHY IS THIS BOOK DIFFERENT S IMILAR BOOKS AND WHY IS THIS BOOK DIFFERENT 10Niraj Satnalika Copyright 2014. All rights reserved. Current books available in the market are by foreign authors. Flawless Consulting: A Guide to Getting Your Expertise Used Author: Peter Block Case Interview Secrets: A Former McKinsey Interviewer Reveals How to Get Multiple Job Offers in Consulting Author: Victor Cheng Curiously, NO Indian Author has come up with such an idea. It will be a fresh change from the usual stock. The author being involved with various projects and having a decent amount of experience makes the book an interesting read. Most books on consultancy focus on one aspect like case interviews, but Consulting Demystified gives the reader a broader spectrum to understand what the deal is about.

11. A UTHOR ’ S PLAN TO GET HIS NAME OUT THERE A UTHOR ’ S PLAN TO GET HIS NAME OUT THERE 11Niraj Satnalika Copyright 2014. All rights reserved. Author plan to hold the following: Book signings Contests Chats (Through Hangout and Skype) Online signings Placement into individual bookstores as well Being socially active, author also carries out regular promotion in social media (Facebook, Twitter) and professional network like LinkedIn. A dedicated page for the book has been created where different activity including quiz contests, amazing facts, consulting job openings etc. is shared on a daily basis.

12. C OVER P AGE C OVER P AGE Niraj Satnalika Copyright 2014. All rights reserved.12

13. C ONTACT DETAILS C ONTACT DETAILS 13Niraj Satnalika Copyright 2014. All rights reserved. Visit our website: http://book.bnsatnalikafoundation.org http://book.bnsatnalikafoundation.org You can send your feedback/suggestion/queries to the author to the following email: niraj.satnalika@bnsatnalikafoundation.org nirajsatnalika@gmail.com consultingdemystified@gmail.com We are present in social media and professional network too. Follow us for exciting updates. Consulting Demystified Book: Facebook: http://www.facebook.com/consultingdemystified Twitter: http://www.twitter.com/con_dymhttp://www.twitter.com/con_dym Author: Facebook: https://www.facebook.com/nirajsatnalika LinkedIn: http://www.linkedin.com/in/nirajsatnalika Twitter: https://twitter.com/The_nRJ

14. T HANK Y OU ! Niraj Satnalika Copyright 2014. All rights reserved.14