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PROMOTION TOOLS  Advertising  Sales Promotion  Public Relations  Direct Marketing.

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Presentation on theme: "PROMOTION TOOLS  Advertising  Sales Promotion  Public Relations  Direct Marketing."— Presentation transcript:

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2 PROMOTION TOOLS  Advertising  Sales Promotion  Public Relations  Direct Marketing

3 ADVERTISING  High Frequency,but  High Reach  Not Repetitation of Same Advertising  Informative Advertising  Effective advertising exposed audience with lowest cost with lowest cost  In spring and fall months

4 ADVERTISING TOOLS MAGAZINE; “Gelin Dergisi”and “Beyaz Butik” NEWSPAPER; “weekend attachments” BILLBOARD; in “Akmerkez” and “Bağdat Street” in “Akmerkez” and “Bağdat Street” BROCHURES BROADCASTING

5 ADVERTISING EVALUATIONS Communication Effect Communication Effect Sales Effect Consumer feedback method Historical approach On the internet with poll

6 SALES PROMOTION TOOLS CONTEST; GIFT; “most interesting dream of wedding” “a special dinner at first anniversary” COUPONS; “discount on several hotels, restaurants, tourism companies.”

7 PUBLIC RELATIONS TOOL Event; “Dream Night” “Dream Night” Sponsorship; “Baş Tacı” “Baş Tacı”

8 DIRECT MERKETING TOOLS Web Page availibiliy E- Cards At the anniversary of marriage At the anniversary of marriage

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