Presentation on theme: "Promotional Techniques The World of Glass. For this section you only need to use the main organisation – The World of Glass. You will need to have a brief."— Presentation transcript:
For this section you only need to use the main organisation – The World of Glass. You will need to have a brief introduction stating why promotional techniques are important. This only need to be a paragraph long. Describe in some detail the main techniques that are used. To achieve a level 3 you will need to evaluate the techniques that are used. Describe the techniques that could be used and justify why they might be used. Basic Structure
Techniques that are used by TWOG ADVERTISING DIRECT MARKETING PUBLIC RELATIONS DISPLAYS SALES PROMOTIONS
ADVERTISING In local and regional newspapers. Leaflets Billboards Radio Local Cinema Website On the sides of buses and taxis.
DIRECT MARKETING E-mail Letters from addresses obtained through leaflets and coupons. PUBLIC RELATIONS Stories in newspapers Events that are taking place. Visits from famous people, local sports stars and celebrities.
DISPLAYS Foyer of The World of Glass Community Centres Libraries SALES PROMOTIONS Hilton Hotel customers receive a 50% discount Free entry with points from Tesco Club Card Special promotions during school holidays or at different times during the year.
Techniques that COULD be used SPONSORSHIP PERSONAL SELLING DEMONSTRATIONS YOU MAY INCLUDE IDEAS FROM SOME OF THE TECHNIQUES THAT YOU HAVE ALREADY MENTIONED REMEMBER TO JUSTIFY WHY THEY COULD BE USED