1. Financed by Implemented by Page 1 | Import Promotion Desk: Introduction and Overview Dr. Julia Hoffmann Head of IPD Petra Dürbeck Expert Sourcing + Purchase

2. Financed by Implemented by Page 2 | The Import Promotion Desk (IPD) – Data & Facts +sequa gGmbH +Federation of German Wholesale, Foreign Trade and Services (BGA) +Germany Trade and Invest (GTAI) Use of a subsite: www.ixpos.de/IPD-en +Federal Ministry for Economic Cooperation and Development (BMZ) +1.7 Mio Euro (25 month) +October 1, 2012, until December 31, 2014 (pilot phase), next phase (2015-2017) is currently prepared. INITIATORS COOPERATION PARTNER FUNDING BUDGET VOLUME PHASE ONE

3. Financed by Implemented by Page 3 | IPD – Mission THE OBJECTIVE TARGET GROUPS +The sustainable and well-structured import promotion +Establish sustainable business relations between German importers and exporters from selected developing and emerging markets COMPANIES (Micro-Level) German Importers Exporters in selected developing and emerging countries Chambers of Commerce Branch Associations Export Promotion Agencies BUSINESS SUPPORT ORGANISATIONS (Meso-Level) in Germany and partner countries

4. Financed by Implemented by Page 4 | IPD – powerful thanks to strong partners Project Management Long experience and strong expertise in the management of development cooperation projects Project Management Long experience and strong expertise in the management of development cooperation projects SEQUA BGA GTAI Door Opener Direct link to German importers and branch associations (covering over 50 sectors) Door Opener Direct link to German importers and branch associations (covering over 50 sectors) Website-Provider iXPOS - the official platform for foreign trade promotion of Germany Website-Provider iXPOS - the official platform for foreign trade promotion of Germany

5. Financed by Implemented by Page 5 | IPD Services Capacity Building Importers/ Exporters Specialised Publications Demand Analyses/ Market Studies Trade/ Market Information MARKET OBSERVATION Study Tours Trade Fair Visits On-site Matchmaking MARKET ACCESS Buying Missions Selling Missions Trade Fairs MARKET EXPANSION Capacity Building Business Support Organisations (BSO) MARKET DEVELOPMENT

6. Financed by Implemented by Page 6 | IPD Partners and network – Pooling know-how

7. Financed by Implemented by Page 7 | PARTNER COUNTRIES SECTORS +Organically and conventionally produced food (especially fresh and partially processed fruits, vegetables, dried fruits and nuts) +Natural ingredients for food, cosmetics and pharmaceutics +Technical wood  next phase also furniture IPD Partner Countries and Sectors Egypt IndonesiaPeru Kyrgyzstan Nepal

8. Financed by Implemented by Page 8 | IPD – Import Promotion Desk Project Office Bonn c/o sequa gGmbH Alexanderstraße 10 53111 Bonn Fon:+49 (0) 228 965 05 890 Fax:+49 (0) 228 926 37 989 info@importpromotiondesk.de www.importpromotiondesk.de Thank you! Dr. Julia Hoffmann Head of IPD Petra Dürbeck Expert Sourcing + Purchase