Presentation on theme: "How can we use our marketing research to help our advertising? October 27, 2014."— Presentation transcript:
How can we use our marketing research to help our advertising? October 27, 2014
Marketing Research 1.Is often conducted through surveys 2.Provides information about a product or service from a consumer perspective 3.Is used to plan effective manufacturing and advertising strategies
Marketing To Advertising Process 1.Conduct research to collect data (Surveys) 2.Input data (into Excel) 3.Manipulate data to find outcomes (Excel) 4.Use outcomes to plan manufacturing 5.Use outcomes to plan advertising (PowerPoint) Simplified for this class
PowerPoint lets you Create a presentation to recruit investors Plan potential advertisement presentations Utilize chart data created in Excel in your presentations
30% of all teenage girls and young women have to deal with it
It Can Be Embarrassing and Depressing
It’s Loser Man Syndrome!
Does your guy? 1.Have no real income 2.Get horrible grades in class 3.Has no future beyond the block 4.Come to school just to fool around 5.Say, “I’m gonna change” but never does 6.Make you feel ashamed when you compare him to your friend’s positive boyfriends
You need LLS LOSE A LOSER GUY SPRAY Eliminates negative people Prevents them from returning Attracts positive people Works on guys and girls
Research Shows 3 out of 5 people have seen an increase in happiness and positivity in their lives from using our product over the past year
Buy LLS At These Retailers All Pay-O-Matics Walmart K-Mart Stop and Shop $9.99
What does example do? Establish a problem Identifies audience Introduces a solution Gives Evidence Provides “Reaction” Instructions Questions to consider with your teammates now: What was the purpose of the images on the opening two slides? What communication goal? Where did the charts come from? What communication goal is addressed in the last slide? Why?
Assignment Collect all survey results from team members into one list Use the paper provided to create a plan for your product’s PowerPoint commercial (you may use squiggly lines for body text and “X” filled boxes for images) 7 SLIDES MAXIMUM Presentation must address Recognition and Reaction goals and include at least two charts from Excel