Presentation on theme: "Final Exam Project English 12B"— Presentation transcript:
1 Final Exam Project English 12B Deconstructing an AdFinal Exam ProjectEnglish 12B
2 Requirements Individual Projects Partner Projects At least 2 ads 7 slidesThree AppealsReferences to two chart or articlesAddressed required elements (see Slide Specifics)Consistent font, graphics, color, styleError FreeA one-page summary of projectA self-evaluationAt least 2 ads12 slidesSix appealsReferences to three articles or chartsAddressed required elements (See Slide Specifics)Consistent font, graphics, colorError FreeA 1 ½ page summarySelf & peer evaluation
3 Specifics to AddressWho is the target audience? What clues lead you to this conclusion? Consider where the ad was placed.What is the ad trying to persuade audience to do/how is the ad trying to make the audience feel?How does the ad use color? Does it direct attention to specific parts of the ad? Are the colors symbolic in any way?
4 More SpecificsHow does the ad use text? Are there words of urgency, words that provoke emotion, words that appeal to our morality or conscience?How does the ad use images? Consider placement, types used, intended effect, and so forth.
5 Specifics continuedDoes the ad make any assumptions about race, gender, or class?How does the ad establish or use pathos, ethos, or logos?How effective is the ad?
6 Appeals Refer to the appeals from the handouts Glossary of Advertising TechniquesJib Fowles’ List of Advertising Appeals3) Commonly Used Ad Strategies
7 Slide Order1. Intro slide with names and title2. Ad picture3. What is ad selling and to whom (target audience)?4. What appeals are present?5. How are color, text, and images used?6. Is there pathos, ethos, or logos used in the ad?7. Reference to readings or articles in terms of how it applies to your ad.8. Effectiveness(You may use more than one slide per item.)
8 Final Slide Address the following: Is this ad effective? Would I buy this product?Is it honest or is it manipulative?