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Published bySamir Roling
Modified over 2 years ago
Daniela Laffusa Ginevra Lizzo Giulia Maffii
General Overview MARKETING : T HE TERM MARKETING CONCEPT AND ITS FUNCTIONS. 4 P’S : PLACE PRICING PRODUCT PROMOTION PROMOTION : PERSONAL SELLING SALES PROMOTION PUBLIC RELATIONS ADVERTISING
MARKETING Marketing is used to create the customer, to keep the customer and to satisfy the customer. Marketing is one of the major components of business!
MARKETING STEPS Marketing research Segmentation of the market Targeting Marketing mix Positioning Selling
MARKETING MIX Marketing mix is the method by which companies advertise products or services to potential customers. It’s divided into 4p’s: -product -price -place -promotion
PRODUCT Companies aim to satisfy with their products the customer’s wants!
PRICE Price is the only element that generates a revenue.
PLACE The right place for each product !!
PROMOTION Promotion involves disseminating information about a product, product line, brand, or company.
Promotion comprises four subcategories: Personal selling Sales promotion Public relations Advertising
PERSONAL SELLING Sales, or the activity of selling, forms an integral part of commercial activity. Mastering sales is considered by many as some sort of persuading art.
SALES PROMOTION Sales promotions are non-personal- promotional efforts that are designed to have an immediate impact on sales.
PUBLIC RELATIONS Public relations is the art and science of building relationships between an organization and its key publics.
ADVERTISING The promotion of goods, services, companies and ideas. Marketers see advertising as part of an overall promotional strategy.
THE ADVERTISING MESSAGE Advertisements are messages wich companies pay to send..
TV COMMERCIAL The Tv commercial is generally considered the most effective mass-market advertising format.
WORLD WIDE WEB Advertising on the World Wide Web is a new method of advertising! E-mail advertising is another recent phenomenon!
PAPERS AND PERIODICALS MANY COMPANIES CHOOSE TO ADVERTISE IN NEWS PAPERS PERIODICALS OR MAGAZINES!
WHICH ONE WOULD YOU BUY? AB
IMPORTANCE OF THE IMAGE THE IMAGE IS A WAY THROUGH CUSTOMER ASSOCIATE TO A PRODUCT AN IDEA!
GLOSSARY! Goal: Obiettivo, scopo, meta. Mastering Sales: Padronanza delle Vendite. Retail: Vendita al dettaglio. Rebates: Buoni omaggio. TV commercial: Spot pubblicitario in TV. Billboard: Cartellone Pubblicitario. Achieved: Realizzato. Free Samples: Assaggi Gratuiti. Wall paintings: Pitture su parete. Skywriting: Pubblicità aerea (striscioni ecc.) Flyer: Volantino.
RESOURCES : www.wikipedia.it www.marketing.it Active business student’s book (Petrini) AND A SPECIAL THANKS TO MR RAGAZZONI !
Marketing Chapter 8.
P ROMOTIONAL M IX. What is Promotion? Promotion- any form of communication a business uses to inform, persuade, or remind people about its products Promotional.
Marketing a Small Business. Show me the Money Prepare a description of the promotional activities Develop themes where appropriate Select appropriate.
Functions of Marketing
Advanced Marketing The Promotional Mix. Promotion Defined Any form of communication used to inform & persuade consumers to buy products or services.
+ Promotions Marketing I. + What is a promotion? Decisions about advertising, personal selling, sales promotion, and public relations used to attract.
Chapter 14 Promoting Products.
Key Concepts The Basics of Marketing The Functions of Marketing The Marketing Mix.
Marketing Basics. What is Marketing? Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas,
Promotional Mix Written by: Stacy Orr and Cheryl Tays GACTAE Resource Network.
4.00 Acquire a foundational knowledge of promotion to understand its nature and scope 4.01A Explain the role of promotion as a marketing function.
Define the term promotion
Marketing Basics. Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings.
Promotion. Promotion is used to let the consumer know about the product, to persuade the customer to buy the product, or to remind the customer about.
PROMOTIONAL CONCEPTS AND STRATEGIES Ch. 17 Promotion and Promotional Mix.
Virtual Business Sports Media Planning. Promotion All activities used to inform & persuade consumers to buy products & services.
Entrepreneurship Mr. Bernstein Developing a Promotion Strategy, pp November 3, 2014.
Course Name: Principles of Marketing Code: MRK 152 Chapter: Nine Advertising and Public Relations.
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