1. The Soy 20/20 Project Second Annual Report September 22 nd, 2004

2. Soy 20/20 Overview The Soy 20/20 Project Market Analysis and options for the future Working towards a prize Summary

3. Soy 20/20 Soy 20/20 Vision OMAF U. of Guelph OSGAAFC Soy 20/20 Analyze markets Identify objectives Facilitate vision

4. Soy 20/20 Soy 20/20 Activities Market Analysis Assist Opportunity Development Stimulate Research Directions

5. Soy 20/20 Options for the future 1. Inaction 2. Existing channels 3. Alternative markets

6. Soy 20/20 1. Status quo Soybean production value in real dollars is declining.

7. Soy 20/20 2. Stimulate growth in existing channels Soy food Soy protein as a food ingredient Soy flour for export

8. Soy 20/20 Soy Food 3,000 acres of soybean

9. Soy 20/20 We have a geographic advantage

10. Soy 20/20 Soy protein as a food ingredient

11. Soy 20/20 Opportunity for soy flour export

12. Soy 20/20 Soy protein value chain in Canada Variety development Grain handlers Crushing plants Soy food companies Consumers Retailers Food companies

13. Soy 20/20 3. Alternative markets Food is not the only game in town. Agricultural substitution market Agricultural Growth Markets

14. Soy 20/20 Opportunity value must make sense

15. Soy 20/20 Soy based bio-diesel is not quite there

16. Soy 20/20 Imagine an Industrial Soybean Existing commodity soybean 40 bushels/acre Industrial soybean 43 bushels/acre

17. Soy 20/20 Can we change the value equation?

18. Soy 20/20 We can make soybeans an attractive feedstock option for industrial applications 35% protein means $0.07 decrease in cost/litre

19. Soy 20/20 $25,000 prize for first pilot to cross the Atlantic Stimulated the growth of the air transport industry

20. Soy 20/20 Working towards a prize The soybean industry in Ontario was created by early generation genetics. The premium market food grade soybean export market was created with genetics. Now is the time for the next step.

21. Soy 20/20 Announcement The Soy 20/20 Project is committed to working together with industry to develop a prize for the first to commercialize an industrial soybean.

22. Soy 20/20 Proposed specifications Industrial soybean commercialized on 10,000 acres.  Yield 10% higher than best yielding commodity varieties.  Protein no lower than 35%  Oil content equal or greater than 24%  Oil composition Significant increase in oxidative stability Continuing to work with industry to define criteria

23. Soy 20/20 Summary Opportunities to increase profit/acre for soybean production in Canada exist  Existing Channels Soy protein as a food ingredient Soy flour for export  New Channels Industrial markets The Soy 20/20 Project is actively engaged in developing these opportunities

24. Soy 20/20 Not the cry, but the flight of the wild duck, leads the flock to fly and follow. Chinese proverb