1. © 2004 Copyright code-in-motion LLC. All rights reserved. Case Study: Variable Data Print, Verification and Interface System code-in-motion Proprietary code-in-motion LLC, San Clemente, California, USA Easyprint A/S Training Seminar June 15-18, 2004 Karlslunde, Denmark

2. Easyprint A/S: Distributors Training Seminar – Case Study Variable Data Print, Verification and Interface System © 2004 Copyright code-in-motion LLC. All rights reserved. June 15-18, 2004code-in-motion Proprietary code-in-motion LLC, San Clemente, California, USA Introduction In Brief Goal Improve traceability of the most profitable product line. Competitors are already doing it. Solution Call code-in-motion LLC… Replace existing, “FIXED”, data product identification system with new, well established VARIABLE ID system Results FLEXIBLE, almost infinite, conventional product identification system, capable of adopting to changing demands of the market (customers) Contents About Company “X”-Medic The Business Challenge System Requirements Company “X”-Medic meets challenge An inside look at CODE-IN-MOTION solution The bottom line for “X”-Medic Looking to the future

3. Easyprint A/S: Distributors Training Seminar – Case Study Variable Data Print, Verification and Interface System © 2004 Copyright code-in-motion LLC. All rights reserved. June 15-18, 2004code-in-motion Proprietary code-in-motion LLC, San Clemente, California, USA World-wide known pharmaceutical/medical company Good product mix Very profitable (equates to): = Established Production Lines = Good Production Control System = Good Supply chain Aware of the position in the market place and market (customer) requests and desires About Company “X”-Medic

4. Easyprint A/S: Distributors Training Seminar – Case Study Variable Data Print, Verification and Interface System © 2004 Copyright code-in-motion LLC. All rights reserved. June 15-18, 2004code-in-motion Proprietary code-in-motion LLC, San Clemente, California, USA Automatic Data Collection and Traceability Issues:  For traceability, customers need to record the product expiration and lot code  If the information is not available on the product label in bar code format, customers will have to continue recording them manually Competitors are adding bar codes to their labels Marketing has estimated that not having bar codes could reduce “the” product sales by 50% In addition, “X”- Medic is introducing a new product device that can read bar codes The Business Challenge

5. Easyprint A/S: Distributors Training Seminar – Case Study Variable Data Print, Verification and Interface System © 2004 Copyright code-in-motion LLC. All rights reserved. June 15-18, 2004code-in-motion Proprietary code-in-motion LLC, San Clemente, California, USA No computer interface Minimal operators involvement - Operator guided setup procedure Must be reliable production system: - Existing line has low down time=New system must match it Minimum number of programmable devices 100% verification of printed data … System Requirements

6. Easyprint A/S: Distributors Training Seminar – Case Study Variable Data Print, Verification and Interface System © 2004 Copyright code-in-motion LLC. All rights reserved. June 15-18, 2004code-in-motion Proprietary code-in-motion LLC, San Clemente, California, USA Production Line Speed: 120 ppm Label Dispensing Speed = 800 “/min Equates to… Time to dispense one label = 330 ms Time to print the image = 170 ms  Head Down = 25 ms  Head Up = 25 ms  Print Time = 120 ms … System Requirements

7. Easyprint A/S: Distributors Training Seminar – Case Study Variable Data Print, Verification and Interface System © 2004 Copyright code-in-motion LLC. All rights reserved. June 15-18, 2004code-in-motion Proprietary code-in-motion LLC, San Clemente, California, USA Existing Labeling System Fixed Data Hot-Stamp Imprinter Limited Information  Lot Number  Date Code Hard to Change  Manual Changeover of Code Imprint Head  Maintenance Department Involved An inside look at code-in-motion solution

8. Easyprint A/S: Distributors Training Seminar – Case Study Variable Data Print, Verification and Interface System © 2004 Copyright code-in-motion LLC. All rights reserved. June 15-18, 2004code-in-motion Proprietary code-in-motion LLC, San Clemente, California, USA … solution: Existing System Layout

9. Easyprint A/S: Distributors Training Seminar – Case Study Variable Data Print, Verification and Interface System © 2004 Copyright code-in-motion LLC. All rights reserved. June 15-18, 2004code-in-motion Proprietary code-in-motion LLC, San Clemente, California, USA … solution: Existing System Layout

10. Easyprint A/S: Distributors Training Seminar – Case Study Variable Data Print, Verification and Interface System © 2004 Copyright code-in-motion LLC. All rights reserved. June 15-18, 2004code-in-motion Proprietary code-in-motion LLC, San Clemente, California, USA … solution: Label Configuration

11. Easyprint A/S: Distributors Training Seminar – Case Study Variable Data Print, Verification and Interface System © 2004 Copyright code-in-motion LLC. All rights reserved. June 15-18, 2004code-in-motion Proprietary code-in-motion LLC, San Clemente, California, USA … solution: Label Configuration

12. Easyprint A/S: Distributors Training Seminar – Case Study Variable Data Print, Verification and Interface System © 2004 Copyright code-in-motion LLC. All rights reserved. June 15-18, 2004code-in-motion Proprietary code-in-motion LLC, San Clemente, California, USA Print system: Easyprint IM5 Verification device: single Laser Scanner verifying:  Pre-printed barcode and  Printed Barcode Input device: Hand-held Barcode Scanner Main Operator Interface point:  OIT with “lots” of (3-4) Serial Communication Ports … solution: New System Configuration

13. Easyprint A/S: Distributors Training Seminar – Case Study Variable Data Print, Verification and Interface System © 2004 Copyright code-in-motion LLC. All rights reserved. June 15-18, 2004code-in-motion Proprietary code-in-motion LLC, San Clemente, California, USA … solution: New System Configuration Process Order

14. Easyprint A/S: Distributors Training Seminar – Case Study Variable Data Print, Verification and Interface System © 2004 Copyright code-in-motion LLC. All rights reserved. June 15-18, 2004code-in-motion Proprietary code-in-motion LLC, San Clemente, California, USA … solution: Parsing Data

15. Easyprint A/S: Distributors Training Seminar – Case Study Variable Data Print, Verification and Interface System © 2004 Copyright code-in-motion LLC. All rights reserved. June 15-18, 2004code-in-motion Proprietary code-in-motion LLC, San Clemente, California, USA … solution: New System Layout

16. Easyprint A/S: Distributors Training Seminar – Case Study Variable Data Print, Verification and Interface System © 2004 Copyright code-in-motion LLC. All rights reserved. June 15-18, 2004code-in-motion Proprietary code-in-motion LLC, San Clemente, California, USA … solution: New System Layout

17. Easyprint A/S: Distributors Training Seminar – Case Study Variable Data Print, Verification and Interface System © 2004 Copyright code-in-motion LLC. All rights reserved. June 15-18, 2004code-in-motion Proprietary code-in-motion LLC, San Clemente, California, USA Maintaining high profit margin Retaining existing customer base Capturing additional market share with improvement in data collection capabilities Ability to automate new product offerings Maintaining minimal operators involvement Minimizing potential for error The Bottom Line for “X”-Medic

18. Easyprint A/S: Distributors Training Seminar – Case Study Variable Data Print, Verification and Interface System © 2004 Copyright code-in-motion LLC. All rights reserved. June 15-18, 2004code-in-motion Proprietary code-in-motion LLC, San Clemente, California, USA Fixed Date code and Product Identification systems Q: What is installed base of Fixed Data Imprinter? A: Huge! So?... Draw your own conclusions. Looking to the future

19. © 2004 Copyright code-in-motion LLC. All rights reserved. Confidential or Proprietary Information This presentation contains Confidential and Proprietary Information that is the property of code-in-motion LLC and is not to be disclosed without the express written permission of code-in-motion LLC.