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L’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 1 Rare and unusual Masterclass: Bordeaux for drinkers Digital Wine Communications Conference.

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Presentation on theme: "L’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 1 Rare and unusual Masterclass: Bordeaux for drinkers Digital Wine Communications Conference."— Presentation transcript:

1 l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 1 Rare and unusual Masterclass: Bordeaux for drinkers Digital Wine Communications Conference 30/10/2014

2 l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 2 Contents Who’s who des Crus Bourgeois du Médoc Deep historical roots The Crus Bourgeois Quality procedure Connectivity and Authenticity Wines presented today at the tasting What sets the Crus Bourgeois du Médoc apart

3 l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 3 Who’s who des Crus Bourgeois du Médoc Frédéric de Luze, President Frédérique de Lamothe, Director François Nony, Vice-President Olivier Cuvelier, Vice-President

4 l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 4 Deep historical roots ”Crus Bourgeois” is a traditional term that dates back to the Middle Ages. Some key dates: 1824: Mr. Franck's treatise identifies about 300 Crus Bourgeois in the Médoc. 1932: Bordeaux's wine merchants with the Chamber of Commerce officially recognize 444 Crus Bourgeois. 1962: a union of the Crus Bourgeois is formed. 4 founder members. Among them the father of Olivier Cuvelier and the uncle of François Nony (Currently both vice-presidents of the Crus Bourgeois). 2003: a ministerial decree approves the first official classification of the Crus Bourgeois du Médoc (247 châteaux). 2009: approval by the French public authorities of a new quality selection procedure

5 l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 5 The Cru Bourgeois Quality procedure An innovative quality process o Compliance with quality criteria on the basis of approved specifications o An independent body checks the impartiality of the process o Each vintage is tasted blind by professional tasters o The quality of each bottle is authenticated o Each CB bottle is identified by a sticker with a unique & random number => A guarantee of quality for the consumers & buyers

6 l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 6 The Cru Bourgeois Quality procedure It is based on a schedule of requirements and complemented by a Verification Procedure. 2 steps : An audit of each estate realised by the independant body An annual blind tasting by professional tasters => The "Cru Bourgeois" procedure approves the quality of a given volume of wine and provides a guarantee of this quality for the consumer. Main Principles The "Cru Bourgeois" quality procedure takes place two years after the harvest: the 2008 vintage was assessed in 2010, 2009 in 2011, 2010 in 2012, 2011 in 2013 and 2012 in 2014

7 l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 7 Connectivity and authenticity Launching of a new website and a mobile site in 2012 : o Innovative format with tablet type navigation (dynamic, fluid, interactive), A direct link between the "Cru Bourgeois" sticker on all bottles and a dedicated space for each château.

8 l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 8 Connectivity and authenticity This link gives you the tecnical data of the wine, the history of the estate but also its oenotoursim activities Châteaux where you are welcomed Châteaux where you can taste the wines Châteaux where you can meet the owners Châteaux that represent the traditional French approach to wine making and art of life.

9 l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 9 Wines presented at the tasting New Cru Bourgeois quality procedure: Château ArnauldAOC Haut-Médoc2010 Château BernadotteAOC Haut-Médoc2010 Château Saransot-DupréAOC Listrac-Médoc2010 Château Gressier Grand PoujeauxAOC Moulis2010 Château La Tour de MonsAOC Margaux2010 Château Beau-SiteAOC Saint-Estèphe2010 Château Haut-Bages MonpelouAOC Pauillac classification: Château Paveil de LuzeAOC Margaux2005 Château l’ArgenteyreAOC Médoc classification: Château Caronne Ste GemmeAOC Haut-Médoc2000 Château Le CrockAOC Saint-Estèphe1996

10 l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 10 Château Arnauld – Haut-Médoc Appellation Technical information: Area under vines: 5 Ha Terroir: Gravel Vineyard Grape Varieties: 57% Cabernet Sauvignon 43% Merlot

11 l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 11 Château Bernadotte – Haut-Médoc Appellation Technical information: Area under vines: 39 Ha Terroir: Gravel on sand and clay Vineyard Grape Varieties: 52% Cabernet Sauvignon 48% Merlot

12 l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 12 Château Saransot-Dupré – Listrac-Médoc Appellation Technical information: Area under vines: 17 Ha Terroir: Clay limestone Vineyard Grape Varieties: 58% Merlot 23% Cabernet Sauvignon 15% Cabernet Franc 3% Petit Verdot 1% Carmenère

13 l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 13 Château Gressier Grand Poujeaux – Moulis Appellation Technical information: Area under vines: 10 Ha Terroir: Quaternary gravel on chalk substratum Listrac with asteria Vineyard Grape Varieties: 50% Cabernet Sauvignon 50% Merlot

14 l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 14 Château La Tour de Mons– Margaux Appellation Technical information: Area under vines: 48 Ha Terroir: Garonne gravel and clay limestone Vineyard Grape Varieties: 55% Merlot 36% Cabernet Sauvignon 5% Petit Verdot 4% Cabernet Franc

15 l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 15 Château Beau-Site – Saint-Estèphe Appellation Technical information: Area under vines: 40 Ha Terroir: Gravel Vineyard Grape Varieties: 70% Cabernet Sauvignon 25% Merlot 3% Petit Verdot 2% Cabernet Franc

16 l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 16 Château Haut-Bages Monpelou – Pauillac Appellation Technical information: Area under vines: 15 Ha Terroir: Gravel Vineyard Grape Varieties: 69% Cabernet Sauvignon 26% Merlot 5% Cabernet Franc

17 l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 17 Château Paveil de Luze – Margaux Appellation Technical information: Area under vines: 32 Ha Terroir: Gravel Vineyard Grape Varieties: 70% Cabernet Sauvignon 30% Merlot

18 l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 18 Château L’Argenteyre – Médoc Appellation Technical information: Area under vines: 20 Ha Terroir: Gravel and clay limestone Vineyard Grape Varieties: 45% Merlot 40% Cabernet Sauvignon 15% Petit Verdot

19 l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 19 Château Caronne Ste Gemme – Haut-Médoc Appellation Technical information: Area under vines: 38 Ha Terroir: Gravel Vineyard Grape Varieties: 60% Cabernet Sauvignon 37% Merlot 3% Petit Verdot

20 l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 20 Château Le Crock – Saint-Estèphe Appellation Technical information: Area under vines: 32 Ha Terroir: Gravel under clay Vineyard Grape Varieties: 55% Cabernet Sauvignon 30% Merlot 10% Cabernet Franc 5% Petit Verdot

21 l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 21 What sets the Crus Bourgeois du Médoc apart Long, rich history Prestigious Terroir Durability with an annual challenge A new & innovative approach to quality Dynamism Steady prices even for top vintages ! A sticker providing more authenticity from the 2010 vintage onwards

22 l’Alliance des Crus Bourgeois du Médoc - CONFIDENTIAL DOCUMENT Page 22 Rare and unusual Masterclass: Bordeaux for drinkers Digital Wine Communications Conference 30/10/2014


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