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TRIBUNE BROADCASTING Owns & operates 4th largest station group domestically 26 stations in 22 markets (46% of U.S. homes) Two-station clusters in Seattle,

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Presentation on theme: "TRIBUNE BROADCASTING Owns & operates 4th largest station group domestically 26 stations in 22 markets (46% of U.S. homes) Two-station clusters in Seattle,"— Presentation transcript:

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2 TRIBUNE BROADCASTING Owns & operates 4th largest station group domestically 26 stations in 22 markets (46% of U.S. homes) Two-station clusters in Seattle, Indianapolis, Hartford and New Orleans Superstation WGN Brings U.S. HH coverage to 84% when combined with station group, which exceeds most cable networks Offers with our station group a guaranteed launch platform Tribune Entertainment Distribution team clears remainder of country, bringing U.S. HH coverage to 90%+

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5 84% TRIBUNE STATION COVERAGE

6 Your Opportunity To Be A Part of the Biggest Show on Television!!! FALL 2006 Your Opportunity To Be A Part of the Biggest Show on Television!!! FALL 2006

7 Become Part of a Phenomenon… American Idol Rejuvenated a struggling network… Strengthened the Fox affiliate stations… Revitalized a lagging music industry… Launched the careers of superstars… Rejuvenated a struggling network… Strengthened the Fox affiliate stations… Revitalized a lagging music industry… Launched the careers of superstars…

8 Its a Multi-Media Mega-Hit… Television… Concerts… CDs… Cell phones… And now… weekend syndication! Television… Concerts… CDs… Cell phones… And now… weekend syndication!

9 Contains All the Attributes of Elite Off-Network Weekend Successes: Smash hit in primetime; Dual (female/male) appeal; Momentum leading into syndication run Strong lineup of stations Smash hit in primetime; Dual (female/male) appeal; Momentum leading into syndication run Strong lineup of stations

10 1) The biggest network hits are the most successful shows in weekend syndication…

11 CSI Network and Syndication Rankings Rankings of:HHA18-34A18-49A25-54 Network Prime Series #3#9#6t#4 Syndicated Weekly Hrs – #1#1#1#1 Source: Network – NTI/Galaxy Explorer; season, 356 programs in total. NSS/Galaxy Explorer; season ending 8/28/05; GAA% measurement. 22 programs in total.

12 Seinfeld and Everybody Loves Raymond Network and Syndication Rankings Source: Network – NTI/Galaxy Explorer, (195 programs in total) and (300 programs in total); Syndication - NSS/Galaxy Explorer; season ending 8/28/05; GAA% measurement; 37 programs in total. Rankings of:HHA18-34A18-49A25-54 Seinfeld: Network Prime Series – #2#1#2#1 Syndicated Weekly Half Hrs – #1#1#1#1 Everybody Loves Raymond: Network Prime Series – #6t#23t#13#11 Syndicated Weekly Half Hrs – #3#3#2#2

13 AMERICAN IDOL… A Smash Hit in Primetime!! Source: NTI/Galaxy Explorer; season Rank of all series primetime programs on the 7 broadcast networks; does not include specials American Idol Rankings All Network Primetime Series Programs Women Men AI NightHH Tuesdays#1#1#1#1#2t#2#2 Wednesdays#2#2#2#2#2t#3#3 And in Fall06 Weekend Syn #1 #1 #1 #1 #1 #1 #1

14 2) Elite weekend syndicated shows appeal to women and men…

15 Weekend Viewing Levels Are Split Almost Evenly Between Men and Women Sat/3-8pm & Sun/3-7pm – Season Source: NTI/Galaxy Explorer; season

16 Like the elite off-nets, American Idol delivers strong ratings with women and men… Rating Ranks Women Men Program/Ranking American Idol CSI Seinfeld – Raymond – Source: NTI/Galaxy Explorer; network seasons as dated.

17 …is watched by millions more women than the next highest rated series… Season – Total Women Viewers (000) ProgramW18-34W18-49W25-54 American Idol – Tue4,2869,2459,159 American Idol – Wed4,2159,1038,816 CSI2,1115,7726,569 Source: NTI/Galaxy Explorer; season

18 …and delivers almost as many men as Monday Night Football: Season – Total Men Viewers (000) ProgramM18-34M18-49M25-54 American Idol – Tue2,5285,4975,723 American Idol – Wed2,5215,3195,480 Monday Night Football2,5605,8656,089 Source: NTI/Galaxy Explorer; season

19 3) The strongest weekend shows enter syndication with momentum behind them…

20 American Idol Momentum Continues to Build Grown each of its five seasons on Fox; Now the most popular show on television. Performance episodes (Tuesdays) outrank results episodes (Wednesdays). Continues to grow in popularity… Grown each of its five seasons on Fox; Now the most popular show on television. Performance episodes (Tuesdays) outrank results episodes (Wednesdays). Continues to grow in popularity…

21 American Idol is still growing on Tuesdays… Source: NTI/Galaxy Explorer; through seasons American Idol Tuesday Ratings

22 …and Wednesdays: Source: NTI/Galaxy Explorer; through seasons American Idol Wednesday Ratings

23 And this season American Idol continues to grow, with its best start ever: Source: NTI/Galaxy Explorer; Idol Tuesday ratings for the first three weeks of through seasons. American Idol – First 3 Weeks

24 4) Syndicated weekend hits benefit from a strong lineup and visible time periods …

25 American Idol Rewind - Fantastic Clearance List: The best of the Tribune stations: WPIX/New York WGN/Chicago KDAF/Dallas Strong Fox Affiliates in non-Tribune markets: WJBK/Detroit KSAZ/Phoenix WJW/Cleveland 4-8pm time periods with double runs. Two runs on Superstation WGN The best of the Tribune stations: WPIX/New York WGN/Chicago KDAF/Dallas Strong Fox Affiliates in non-Tribune markets: WJBK/Detroit KSAZ/Phoenix WJW/Cleveland 4-8pm time periods with double runs. Two runs on Superstation WGN

26 American Idol Rewind Offers Weekends Another Smash Network Hit 26 episodes, covering season 1; Begins with audition process; Continues through competition weeks; Winner is revealed during May sweeps; When Idol Fever is at its peak.

27 An exciting, fresh format: Spectacular performances of American pop classics that are truly timeless. Every episode includes original material: Never-before-seen footage from season 1; Many hours available that never aired on Fox. Newly-taped interviews with contestants. Fast pace: Result nights built into competition episodes. The same production staff as the primetime American Idol: Proven success; The best in the genre.

28 Insider information and Idol Facts Private thoughts of the contestants; Previously unknown details; All delivered through on-screen graphics… Thought bubbles, scrolls, etc. New Idol details, trivia and fun facts All the Music… All the Entertainment… PLUS All the Inside Scoop!

29 ALSO… Three bonus episodes for syndication: Where Are They Now special. Two 1-hour telecasts of the broadcast premier of live Las Vegas performance by Season 1 performers. More episodes… more excitement… more IDOL!

30 Enables non-Fox advertisers to capitalize on the Idol phenomenon for the first time. Enables current advertisers to expand their participation in the show. Perfect alternative to weekend sports and cable movies. A new opportunity to associate advertisers with the most popular show on television. American Idol Rewind

31 26 Original 1-hour episodes All barter – 7 minutes national/7 minutes local Double runs 2 year deals Produced by Fremantle Media Available Fall Original 1-hour episodes All barter – 7 minutes national/7 minutes local Double runs 2 year deals Produced by Fremantle Media Available Fall 2006

32 Now You Can Be a Part of Televisions Biggest Success Story! Now You Can Be a Part of Televisions Biggest Success Story!

33 Barter Window Dates TitleStarsWindow The PeacemakerGeorge Clooney, Nicole Kidman9/4/06 – 10/1/06 In DreamsAnnette Bening, Robert Downey,Jr.10/2/06 – 10/29/06 MousehuntNathan Lane, Christopher Walken12/4/06 – 12/31/06 PaulieTony Shalhoub, Cheech Marin4/9/07 – 5/6/07 Small SoldiersKirsten Dunst, Denis Leary5/28/07 – 6/24/07 AntzWoody Allen, Jennifer Lopez8/11/07 – 8/19/07

34 Series and Specials

35 Enduring, Enticing Entertainment Before there was American Idol… Before there was Dancing With the Stars… Before there was Star Search… THERE WAS…

36 Syndications first music and entertainment show. Created and produced in 1970 by the legendary Don Cornelius. Longest running 1 st -run syndicated program in history!

37 Host - Dorian Gregory Third season as host of Soul Train. Det. Darryl Morris on the WBs Charmed, since Star - Baywatch Nights in Primetime TV appearances include Living Single, Moesha, The Steve Harvey Show, Third Rock from the Sun. National spokesperson for the American Diabetes Association.

38 Michael McDonald Appearances and Performances By: Usher Nicole Richie Ciara- co-host Brian McKnight- co-host Amerie Ruben Studdard Vanessa WilliamsIce Cube Fantasia Barrino- co-host Smokey Robinson Aretha Franklin Stevie Wonder Toni Braxton co-host

39 This Year Co-Hosted By Grammy and Oscar Winner: JAMIE FOXX Recipient of the 2006 STMA Quincy Jones Award for Outstanding Career Achievement!

40 Soul Train Specials… Perennially the highest rated with minority audiences that syndication has to offer…

41 Top Ten Syndicated Specials- Ranked on A Season RankProgramDateHHA18-34A18-49A Soul Train Music Awards3/20/ Soul Train Christmas Starfest12/12/ th Stellar Gospel Music2/27/ Soul Train Lady of Soul Awrd9/25/ Gospel Superfest Holiday 41/2/ Gospel Superfest Black History 53/13/ African American Filmmakers1/2/ Evening of Stars1/9/ A Gospel Christmas1/2/ Gospel Music Presents4/3/ Soul Train Specials – Tops in Syndication With Minority Demos… Source: SNAD/MarketBreaks, Oct04-Sept05; GAA% measurement where applicable Does not include sports, feature films or special versions of regular series -African American-

42 Top Ten Syndicated Specials- Ranked on M Season RankProgramDateM18-34M18-49M Soul Train Music Awards3/20/ th Stellar Gospel Music2/27/ Soul Train Christmas Starfest12/12/ Soul Train Lady of Soul Awrd9/25/ Gospel Superfest Black History 53/13/ Gospel Music Presents4/3/ Gospel Superfest Memorable6/19/ Evening of Stars1/9/ Remarkable Journey 75/22/ Remarkable Journey 62/20/ …including minority men… Source: SNAD/MarketBreaks, Oct04-Sept05; GAA% measurement where applicable Does not include sports, feature films or special versions of regular series -African American-

43 Top Ten Syndicated Specials- Ranked on W Season RankProgramDateW18-34W18-49W Soul Train Music Awards3/20/ Soul Train Christmas Starfest12/12/ Soul Train Lady of Soul Awrd9/25/ th Stellar Gospel Music2/27/ Gospel Superfest Holiday 41/2/ A Gospel Christmas1/2/ Gospel Superfest Black History 53/13/ African American Filmmakers1/2/ Evening of Stars1/9/ Remarkable Journey 75/22/ …and minority women: Source: SNAD/MarketBreaks, Oct04-Sept05; GAA% measurement where applicable Does not include sports, feature films or special versions of regular series -African American-

44 Soul Train Christmas Starfest Highest % of minority viewers among syndicated programs: Top 5 Syndicated Programs - MEN % of African-American Viewers ranked on M18-34 – Dec04 Source: SNAD/MarketBreaks, Dec04; GAA% measurement; does not include umbrellas and weekend versions of strips RankProgramM18-34M18-49M ST Xmas Starfest70%61%57% 2Parkers68%67%67% 3Girlfriends57%60%59% 4 Happy Holidays Amer.57%27%31% 5Judge Mathis51%51%50% -African American-

45 Top 10 Syndicated Programs - WOMEN % of African-American Viewers ranked on W18-49 – Dec04 Source: SNAD/MarketBreaks, Dec04; GAA% measurement; does not include umbrellas and weekend versions of strips RankProgramW18-34W18-49W ST Xmas Starfest61%73%69% 2Girlfriends65%71%76% 3Parkers62%68%73% 4 Showtime-Classic59%65%63% 5Weekend Vibe51%63%61% Soul Train Christmas Starfest Highest % of minority viewers among syndicated programs: -African American-

46 Soul Train Music Awards Highest % of minority viewers among syndicated programs: Top 10 Syndicated Programs - MEN % of African-American Viewers ranked on M18-34 – March05 Source: SNAD/MarketBreaks, Mar05 GAA% measurement; does not include umbrellas and weekend versions of strips RankProgramM18-34M18-49M Soul Train Music Awards80%73%68% 2Girlfriends66%62%62% 3Parkers64%63%63% 4 Divorce Court54%58%57% 5Judge Hatchett53%54%57% -African American-

47 Soul Train Music Awards High % of minority viewers among syndicated programs: Top 10 Syndicated Programs - WOMEN % of African-American Viewers ranked on W18-34 – March05 Source: SNAD/MarketBreaks, Mar05 GAA% measurement; does not include umbrellas and weekend versions of strips RankProgramW18-34W18-49W Gospel Superfest 73%68%62% 2Weekend Vibe68%71%70% 3Girlfriends68%73%75% 4Parkers66%71%73% 5Soul Train Music Awards65%65%68% -African American-

48 Soul Train Lady of Soul Highest % of minority viewers among syndicated programs: Top 10 Syndicated Programs - MEN % of African-American Viewers ranked on M25-54 – Sept05 Source: SNAD/MarketBreaks, Sept05 GAA% measurement; does not include umbrellas and weekend versions of strips RankProgramM18-34M18-49M Soul Train Lady of Soul54%64%64% 2Parkers61%64%63% 3Girlfriends62%63%63% 4 Live in Hollywood71%67%62% 5Showtime-Classic80%65%58% -African American-

49 Top 10 Syndicated Programs - WOMEN % of African-American Viewers ranked on W25-54 – Sept05 Source: SNAD/MarketBreaks, Sept05 GAA% measurement; does not include umbrellas and weekend versions of strips RankProgramW18-34W18-49W Gospel Superfest97%81%80% 2Soul Train Lady of Soul66%76%80% 3Girlfriends60%69%76% 4Parkers64%70%73% 5t Bernie Mac58%61%65% 5tShowtime-Classic73%70%65% -African American- Soul Train Lady of Soul High % of minority viewers among syndicated programs:

50 Season ProgramDate HHW18-34W18-49W25-54 M18-34M18-49M25-54 ST Christmas StarfestDec BET primetimeDec ST Music AwardsMar BET primetimeMar ST Lady of Soul AwardsSept BET primetimeSept Soul Train specials Significantly Higher Ratings Than BET Primetime Source: SNAD/MarketBreaks, as dated; GAA% measurement where applicable; BET prime- Mon-Sun 8pm-11pm. National equivalency ratings. -African American-

51 Soul Train Series - Higher percentage of minority viewers than other syndicated programs: RankProgramHHW18-34W18-49W Tom Joyner Show67.8%63.5%67.1%71.5% 2Soul Train57.2%60.6%57.9%57.7% 3The Parkers62.9%60.4%65.6%69.6% 4Girlfriends64.5%56.9%65.8%72.4% 5Business Week34.2%54.1%49.6%40.3% 6Bernie Mac56.5%52.9%59.3%65.9% 7Divorce Court44.4%51.1%49.5%49.3% 8My Wife and Kids48.4%50.5%53.8%56.0% 9Judge Mathis45.7%50.4%49.8%49.1% 10Judge Hatchett44.7%48.7%43.9%45.7% Top 10 Syndicated Programs % of African-American Viewers ranked on W18-34 Source: SNAD/Marketbreaks, s-t-d ending 11/27/05 GAA% measurement; does not include umbrellas and weekend versions of strips

52 Soul Train Series - Higher percentage of minority viewers than other syndicated programs: RankProgramA18-34A18-49A Tom Joyner Show66.1%65.2%69.3% 2The Parkers59.4%63.7%66.8% 3Soul Train57.9%56.2%55.5% 4Girlfriends55.3%63.9%69.7% 5Judge Mathis51.2%48.4%47.8% 6My Wife & Kids49.4%51.1%52.4% 7Divorce Court49.2%49.4%49.1% 8Bernie Mac48.8%55.3%59.7% 9Judge Hatchett45.1%42.9%45.2% 10Maury Povich42.7%42.3%41.2% Top 10 Syndicated Programs % of African-American Viewers ranked on A18-34 Source: SNAD/Marketbreaks, s-t-d ending 11/27/05 GAA% measurement; does not include umbrellas and weekend versions of strips

53 RankProgramM18-34M18-49M Tom Joyner Show72.3%61.2%65.6% 2The Parkers58.2%60.7%61.7% 3Soul Train55.2%53.1%52.2% 4Judge Mathis52.2%46.3%45.9% 5Girlfriends51.6%59.9%63.9% 6My Wife & Kids47.6%47.0%47.1% 7Divorce Court46.0%49.1%48.8% 8Bernie Mac42.7%49.5%50.3% 9Judge Brown41.8%37.9%36.9% 10Judge Hatchett39.7%41.4%44.1% Top 10 Syndicated Programs % of African-American Viewers ranked on M18-34 Source: SNAD/Marketbreaks, s-t-d ending 11/27/05 GAA% measurement; does not include umbrellas and weekend versions of strips Soul Train Series - Higher percentage of minority viewers than other syndicated programs:

54 Soul Train Series - Comparable minority audience to network primetime programs: RankProgramHHA18-34A18-49A Girlfriends79.2%78.7%82.0%85.1% 2Half and Half78.9%78.3%80.7%83.2% 3All of Us78.9%80.1%82.7%84.7% 4One on One71.5%73.8%75.9% 78.0% 5Eve68.6%70.9%71.9%73.1% 6Cuts67.3%71.0%70.8%71.4% 7Love Inc.63.5%66.1%66.1%66.9% *Soul Train57.2%57.9%56.2%55.5% 8Everybody Hates Chris52.8%57.4%55.9%55.3% 9Sex, Love and Secrets48.9%48.5%51.1%45.3% 10Americas Top Model Encore46.9%46.2%46.5%45.2% Top 10 Network Programs % of African-American Viewers ranked on HH Source: SNAD/Marketbreaks, s-t-d ending 11/27/05; AA% measurement; does not include umbrellas and weekend versions of strips; 4+ TC

55 RankProgramW18-34W18-49W All of Us82.6%85.6%88.0% 2Half and Half80.5%83.2%86.4% 3Girlfriends79.2%83.0%87.3% 4One on One76.8%80.4%83.5% 5Cuts74.4%74.7%75.4% 6Eve72.6%74.5%76.7% 7Love Inc.68.3%69.8%71.9% 8Everybody Hates Chris61.3%61.4%61.7% *Soul Train60.6%57.9%57.7% 9Sex, Love and Secrets51.8%53.1%46.3% 10Americas Top Model Encore48.1%49.0%46.2% Top 10 Network Programs % of African-American Viewers ranked on W18-34 Source: SNAD/Marketbreaks, s-t-d ending 11/27/05; AA% measurement; does not include umbrellas and weekend versions of strips; 4+ TC Soul Train Series - Comparable minority audience to network primetime programs:

56 RankProgramM18-34M18-49M Girlfriends77.1%79.4%79.2% 2All of Us73.9%75.9%77.0% 3Half and Half71.7%73.6%73.7% 4One on One67.2%66.3%67.0% 5Eve66.8%66.2%65.7% 6Cuts63.0%62.6%64.2% 7Love Inc.62.2%58.9%57.5% *Soul Train55.2%53.1%52.2% 8Everybody Hates Chris51.1%47.3%45.8% 9Americas Top Model Encore40.4%39.3%42.5% 10Sex, Love and Secrets40.2%46.7%43.8% Top 10 Network Programs % of African-American Viewers ranked on M18-34 Source: SNAD/Marketbreaks, s-t-d ending 11/27/05; AA% measurement; does not include umbrellas and weekend versions of strips; 4+ TC Soul Train Series - Comparable minority audience to network primetime programs:

57 Soul Train Series and Specials Primarily an Adult Audience % of Total Viewers P2+ Over 21 Soul Train Christmas StarfestSoul Train Lady of Soul Soul Train Music AwardsSoul Train Series Source: NSS/Galaxy Explorer; average of last 3 telecasts for specials; s-t-d ending 5/13/05 for series. GAA% measurement.

58 Soul Train Series and Specials Primarily an Adult Audience % of Total Viewers P2+ Over 18 Soul Train Christmas StarfestSoul Train Lady of Soul Soul Train Music AwardsSoul Train Series Source: NSS/Galaxy Explorer; average of last 3 telecasts for specials; s-t-d ending 5/13/05 for series. GAA% measurement.

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60 Family Feud Family Feud has steadily increased its household rating this season: Source: NSS/Galaxy Explorer, p-t-d ending 1/1/06; GAA% measurement, Live data 2.4 Oct05Nov Sept05 HH 2.6 Dec05 2.7

61 Feuds national ratings are stronger than many other popular strips… ProgramHH Family Feud2.6 Sex & the City2.5 Will & Grace2.4 Ellen2.3 Extra2.3 Home Improvement2.3 Jerry Springer2.3 Montel Williams2.2 South Park2.0 Yes, Dear2.0 Frasier1.9 Martha Stewart1.8 Source: NSS/Galaxy Explorer, p-t-d ending 1/1/06; GAA% measurement ProgramHH Becker1.7 Girlfriends1.6 Tyra Banks1.6 Drew Carey1.5 Blind Date1.2 Elimidate1.2 Fear Factor1.2 The Parkers1.2 Starting Over1.1 Tony Danza1.1 Just Shoot Me0.8 Sabrina-Witch0.6

62 Family Feud - Highest game show VPVHs with young women! Game Show Strips – Ranked on W18-34 W18-34W18-49W25-54 ProgramSyndicatorVPVHVPVHVPVH Family FeudTribune MillionaireBuena Vista Price is Right 1CBS Price is Right 2CBS Wheel of FortuneKing World JeopardyKing World Source: NSI/Galaxy Explorer, p-t-d ending 1/1/06; GAA% measurement

63 Attractive to advertisers targeting mature demos: Top 10 Syndicated Programs Ranked on W50+ VPVH ProgramW35+A35+W50+A50+ Wheel of Fortune Jeopardy Wheel of Fortune Wknd Martha Stewart Dr. Phil Millionaire Judge Judy Live w/Regis & Kelly FAMILY FEUD Oprah Winfrey Source: NSS/Galaxy Explorer; p-t-d ending 1/1/06; GAA% where applicable Does not include specials, feature films or sporting events

64 BRANDED ENTERTAINMENT Opening audio/video billboard… Its The Family Feud AstraZeneca Breast Cancer Awareness Special. Opening remarks by host Richard Karn… Welcome To The Family Feud Smuckers Stars on Ice Special. Logo displayed on survey board. Logo displayed behind family podiums throughout. Donation to a charity of clients choice will be made on air with a giant sized check.

65 The Tribune Late Night Network

66 An Advertisers Wish List: Reach an ideal mix of youth and affluence Most viewers are either young or affluent, but not both. Young or affluent viewers are difficult to reach. Reaching those young and affluent is almost impossible.

67 WISH NO MORE! Presenting The Tribune Late Night Off-Net Network

68 All the Benefits of Late Fringe with The Tribune Late Night Off-Net Answer Hard-to-reach audience. Young and more affluent. Primarily quality, off-network sitcoms. 84% national coverage. More efficient than primetime.

69 What Youll Receive Late night reach of viewers on WB and Fox stations; not currently available nationally. Strong ratings and VPVHs. More timely ratings than conventional unwireds. The Tribune Entertainment – Tribune Broadcasting relationship: Stations hold the primary financial interest. No preemptions. Equitable rotation.

70 84% TRIBUNE STATION COVERAGE

71 Season

72 Primary Programming Friends Everybody Loves Raymond Will & Grace Sex and the City Seinfeld Drew Carey Just Shoot Me Others

73 The Tribune Late Night Network is off to a great start, with impressive audience composition figures… DemoVPVH W W W A A A Source: NSS Special Nielsen Report for week of 9/26/05 – 11/27/05; includes all Tribune stations plus Superstation WGN 11pm-1am est-pst/10pm-12m cst-mst

74 …resulting in women VPVHs that compete with the best of off-network syndication: Source: NSS Special Nielsen Report for week of 9/26/05 – 11/27/05; includes all Tribune stations plus Superstation WGN 11pm-1am est-pst/10pm-12m cst-mst Strips = s-t-d ending 11/27/05 GAA% where applicable ProgramW18-34W18-49W25-54 Tribune Late Night Net Friends King of Queens Bernie Mac Just Shoot Me Girlfriends Everybody Loves Raymond Yes, Dear That 70s Show Seinfeld My Wife and Kids Malcolm in the Middle King of the Hill …and others!

75 Youve found the answer to all of your late night needs… THE TRIBUNE LATE NIGHT OFF-NET NETWORK

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77 Young men are beginning to find South Park in its late fringe time periods… Source: NTI, Galaxy Explorer premiere to date ending 12/25/05; AA%/GAA% Rtg South Park Ratings

78 …so the show already outranks most off-network sitcoms: ProgramM18-34M18-49 South Park Bernie Mac My Wife and Kids Home Improvement Yes, Dear Will & Grace Drew Carey Sex & The City Fear Factor Becker Frasier Girlfriends Parkers Just Shoot Me Sabrina, Teenage Witch Source: NTI, Galaxy Explorer premiere-to-date ending 12/25/05; AA%/GAA% Rtg; Ranked on M18-34

79 South Parks concentration of young men has increased substantially as well… Source: NTI, Galaxy Explorer premiere to date ending 12/25/05; AA%/GAA% Rtg South Park VPVH

80 …averaging the highest VPVHs for young men of all syndicated strips: RankProgramM18-34M18-49 #1South Park (#3) #2King of the Hill (#4) #3That 70s Show (#1) #4Elimidate (#10) #5Seinfeld (#2) Source: NTI, Galaxy Explorer premiere to date ending 12/25/05; AA%/GAA% VPVH; Ranked on M18-34; 53 strips total Top 5 M-F Syndicated Programs Ranked on M18-34 VPVH

81 This growth is driving up adult VPVHs, since the show also started strong with women… Source: NTI, Galaxy Explorer premiere to date ending 12/25/05; AA%/GAA% Rtg South Park VPVH

82 …propelling South Park into the lead with these demos: RankProgramA18-34A18-49 #1South Park (#3) #2That 70s Show (#1) #3Friends (#2) #4Elimidate (#9) #5Fear Factor (#10) Top 5 M-F Syndicated Programs Ranked on A18-34 VPVH Source: NTI, Galaxy Explorer premiere to date ending 12/25/05; AA%/GAA% VPVH; Ranked on A18-34; 53 strips total


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