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TRIBUNE BROADCASTING Owns & operates 4th largest station group domestically 26 stations in 22 markets (46% of U.S. homes) Two-station clusters in Seattle,

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Presentation on theme: "TRIBUNE BROADCASTING Owns & operates 4th largest station group domestically 26 stations in 22 markets (46% of U.S. homes) Two-station clusters in Seattle,"— Presentation transcript:

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2 TRIBUNE BROADCASTING Owns & operates 4th largest station group domestically 26 stations in 22 markets (46% of U.S. homes) Two-station clusters in Seattle, Indianapolis, Hartford and New Orleans Superstation WGN Brings U.S. HH coverage to 84% when combined with station group, which exceeds most cable networks Offers with our station group a guaranteed launch platform Tribune Entertainment Distribution team clears remainder of country, bringing U.S. HH coverage to 90%+

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5 TRIBUNE STATION COVERAGE
84%

6 Your Opportunity To Be A Part of the Biggest Show on Television!!!
FALL 2006

7 Become Part of a Phenomenon… American Idol
Rejuvenated a struggling network… Strengthened the Fox affiliate stations… Revitalized a lagging music industry… Launched the careers of superstars…

8 It’s a Multi-Media Mega-Hit…
Television… Concerts… CDs… Cell phones… And now… weekend syndication!

9 Contains All the Attributes of Elite Off-Network Weekend Successes:
Smash hit in primetime; Dual (female/male) appeal; Momentum leading into syndication run Strong lineup of stations

10 1) The biggest network hits are the most successful shows in weekend syndication…

11 CSI Network and Syndication Rankings
Rankings of: HH A18-34 A18-49 A25-54 Network Prime Series #3 #9 #6t #4 Syndicated Weekly Hrs – #1 #1 #1 #1 Source: Network – NTI/Galaxy Explorer; season, 356 programs in total. NSS/Galaxy Explorer; season ending 8/28/05; GAA% measurement. 22 programs in total.

12 Seinfeld and Everybody Loves Raymond Network and Syndication Rankings
Source: Network – NTI/Galaxy Explorer, (195 programs in total) and (300 programs in total); Syndication - NSS/Galaxy Explorer; season ending 8/28/05; GAA% measurement; 37 programs in total. Rankings of: HH A18-34 A18-49 A25-54 Seinfeld: Network Prime Series – #2 #1 #2 #1 Syndicated Weekly Half Hrs – #1 #1 #1 #1 Everybody Loves Raymond: Network Prime Series – #6t #23t #13 #11 Syndicated Weekly Half Hrs – #3 #3 #2 #2

13 AMERICAN IDOL… A Smash Hit in Primetime!!
Source: NTI/Galaxy Explorer; season Rank of all series primetime programs on the 7 broadcast networks; does not include specials American Idol Rankings All Network Primetime Series Programs - - - Women Men AI Night HH Tuesdays #1 #1 #1 #1 #2t #2 #2 Wednesdays #2 #2 #2 #2 #2t #3 #3 And in Fall’06 Weekend Syn #1 #1 #1 #1 #1 #1 #1

14 2) Elite weekend syndicated shows appeal to women and men…

15 Weekend Viewing Levels Are Split Almost Evenly Between Men and Women
Sat/3-8pm & Sun/3-7pm – Season Source: NTI/Galaxy Explorer; season

16 Like the elite off-nets, American Idol delivers strong ratings with women and men…
Rating Ranks - - - Women Men Program/Ranking American Idol CSI Seinfeld – Raymond – Source: NTI/Galaxy Explorer; network seasons as dated.

17 …is watched by millions more women than the next highest rated series…
Season – Total Women Viewers (000) Program W18-34 W18-49 W25-54 American Idol – Tue 4,286 9,245 9,159 American Idol – Wed 4,215 9,103 8,816 CSI 2,111 5,772 6,569 Source: NTI/Galaxy Explorer; season

18 …and delivers almost as many men as Monday Night Football:
Season – Total Men Viewers (000) Program M18-34 M18-49 M25-54 American Idol – Tue 2,528 5,497 5,723 American Idol – Wed 2,521 5,319 5,480 Monday Night Football 2,560 5,865 6,089 Source: NTI/Galaxy Explorer; season

19 3) The strongest weekend shows enter syndication with momentum behind them…

20 American Idol Momentum Continues to Build
Grown each of its five seasons on Fox; Now the most popular show on television. Performance episodes (Tuesdays) outrank results episodes (Wednesdays). Continues to grow in popularity…

21 American Idol is still growing on Tuesdays…
Source: NTI/Galaxy Explorer; through seasons American Idol Tuesday Ratings

22 American Idol Wednesday Ratings
…and Wednesdays: Source: NTI/Galaxy Explorer; through seasons American Idol Wednesday Ratings

23 American Idol – First 3 Weeks
And this season American Idol continues to grow, with its best start ever: Source: NTI/Galaxy Explorer; Idol Tuesday ratings for the first three weeks of through seasons. American Idol – First 3 Weeks

24 4) Syndicated weekend hits benefit from a strong lineup and visible time periods …

25 American Idol Rewind - Fantastic Clearance List:
The best of the Tribune stations: WPIX/New York WGN/Chicago KDAF/Dallas Strong Fox Affiliates in non-Tribune markets: WJBK/Detroit KSAZ/Phoenix WJW/Cleveland 4-8pm time periods with double runs. Two runs on Superstation WGN

26 American Idol Rewind Offers Weekends Another Smash Network Hit
26 episodes, covering season 1; Begins with audition process; Continues through competition weeks; Winner is revealed during May sweeps; When “Idol Fever” is at its peak.

27 An exciting, fresh format:
Spectacular performances of American pop classics that are truly timeless. Every episode includes original material: Never-before-seen footage from season 1; Many hours available that never aired on Fox. Newly-taped interviews with contestants. Fast pace: Result nights built into competition episodes. The same production staff as the primetime American Idol: Proven success; The best in the genre.

28 New Idol details, trivia and fun facts
Insider information and Idol Facts Private thoughts of the contestants; Previously unknown details; All delivered through on-screen graphics… Thought bubbles, scrolls, etc. All the Music… All the Entertainment… PLUS All the Inside Scoop!

29 More episodes… more excitement… more IDOL!
ALSO… Three bonus episodes for syndication: “Where Are They Now” special. Two 1-hour telecasts of the broadcast premier of live Las Vegas performance by Season 1 performers. More episodes… more excitement… more IDOL!

30 American Idol Rewind Enables non-Fox advertisers to capitalize on the Idol phenomenon for the first time. Enables current advertisers to expand their participation in the show. Perfect alternative to weekend sports and cable movies. A new opportunity to associate advertisers with the most popular show on television.

31 26 Original 1-hour episodes
All barter – 7 minutes national/7 minutes local Double runs 2 year deals Produced by Fremantle Media Available Fall 2006

32 Now You Can Be a Part of Television’s Biggest Success Story!

33 Barter Window Dates Title Stars Window The Peacemaker George Clooney, Nicole Kidman 9/4/06 – 10/1/06 In Dreams Annette Bening, Robert Downey,Jr. 10/2/06 – 10/29/06 Mousehunt Nathan Lane, Christopher Walken 12/4/06 – 12/31/06 Paulie Tony Shalhoub, Cheech Marin 4/9/07 – 5/6/07 Small Soldiers Kirsten Dunst, Denis Leary 5/28/07 – 6/24/07 Antz Woody Allen, Jennifer Lopez 8/11/07 – 8/19/07

34 Series and Specials

35 Enduring, Enticing Entertainment
Before there was American Idol… Before there was Dancing With the Stars… Before there was Star Search… THERE WAS…

36 Syndication’s first music and entertainment show.
Created and produced in 1970 by the legendary Don Cornelius. Longest running 1st-run syndicated program in history!

37 Host - Dorian Gregory Third season as host of Soul Train.
Det. Darryl Morris on the WB’s Charmed, since 1998. Star - Baywatch Nights in 1996. Primetime TV appearances include Living Single, Moesha, The Steve Harvey Show, Third Rock from the Sun. National spokesperson for the American Diabetes Association.

38 Appearances and Performances By:
Stevie Wonder Usher Nicole Richie Toni Braxton co-host Aretha Franklin Ciara- co-host Amerie Brian McKnight- co-host Fantasia Barrino- co-host Michael McDonald Ruben Studdard Vanessa Williams Ice Cube Smokey Robinson

39 This Year Co-Hosted By Grammy and Oscar Winner:
JAMIE FOXX Recipient of the 2006 STMA Quincy Jones Award for Outstanding Career Achievement!

40 Soul Train Specials… Perennially the highest rated with minority audiences that syndication has to offer…

41 Soul Train Specials – Tops in Syndication With Minority Demos…
Top Ten Syndicated Specials- Ranked on A Season -African American- Rank Program Date HH A18-34 A18-49 A Soul Train Music Awards 3/20/ Soul Train Christmas Starfest 12/12/ th Stellar Gospel Music 2/27/ Soul Train Lady of Soul Awrd 9/25/ Gospel Superfest Holiday 4 1/2/ Gospel Superfest Black History 5 3/13/ African American Filmmakers 1/2/ Evening of Stars 1/9/ A Gospel Christmas 1/2/ Gospel Music Presents 4/3/ Source: SNAD/MarketBreaks, Oct’04-Sept’05; GAA% measurement where applicable Does not include sports, feature films or “special” versions of regular series

42 …including minority men…
Top Ten Syndicated Specials- Ranked on M Season -African American- Rank Program Date M18-34 M18-49 M Soul Train Music Awards 3/20/ th Stellar Gospel Music 2/27/ Soul Train Christmas Starfest 12/12/ Soul Train Lady of Soul Awrd 9/25/ Gospel Superfest Black History 5 3/13/ Gospel Music Presents 4/3/ Gospel Superfest Memorable 6/19/ Evening of Stars 1/9/ Remarkable Journey 7 5/22/ Remarkable Journey 6 2/20/ Source: SNAD/MarketBreaks, Oct’04-Sept’05; GAA% measurement where applicable Does not include sports, feature films or “special” versions of regular series

43 Top Ten Syndicated Specials- Ranked on W18-34 2004-2005 Season
…and minority women: Top Ten Syndicated Specials- Ranked on W Season -African American- Rank Program Date W18-34 W18-49 W Soul Train Music Awards 3/20/ Soul Train Christmas Starfest 12/12/ Soul Train Lady of Soul Awrd 9/25/ th Stellar Gospel Music 2/27/ Gospel Superfest Holiday 4 1/2/ A Gospel Christmas 1/2/ Gospel Superfest Black History 5 3/13/ African American Filmmakers 1/2/ Evening of Stars 1/9/ Remarkable Journey 7 5/22/ Source: SNAD/MarketBreaks, Oct’04-Sept’05; GAA% measurement where applicable Does not include sports, feature films or “special” versions of regular series

44 Soul Train Christmas Starfest Highest % of minority viewers among syndicated programs:
Top 5 Syndicated Programs - MEN % of African-American Viewers ranked on M18-34 – Dec’04 -African American- Rank Program M18-34 M18-49 M ST Xmas Starfest 70% 61% 57% 2 Parkers 68% 67% 67% 3 Girlfriends 57% 60% 59% 4 Happy Holidays Amer. 57% 27% 31% 5 Judge Mathis 51% 51% 50% Source: SNAD/MarketBreaks, Dec’04; GAA% measurement; does not include umbrellas and weekend versions of strips

45 Soul Train Christmas Starfest Highest % of minority viewers among syndicated programs:
Top 10 Syndicated Programs - WOMEN % of African-American Viewers ranked on W18-49 – Dec’04 -African American- Rank Program W18-34 W18-49 W ST Xmas Starfest 61% 73% 69% 2 Girlfriends 65% 71% 76% 3 Parkers 62% 68% 73% 4 Showtime-Classic 59% 65% 63% 5 Weekend Vibe 51% 63% 61% Source: SNAD/MarketBreaks, Dec’04; GAA% measurement; does not include umbrellas and weekend versions of strips

46 Soul Train Music Awards Highest % of minority viewers among syndicated programs:
Top 10 Syndicated Programs - MEN % of African-American Viewers ranked on M18-34 – March’05 -African American- Rank Program M18-34 M18-49 M Soul Train Music Awards 80% 73% 68% 2 Girlfriends 66% 62% 62% 3 Parkers 64% 63% 63% 4 Divorce Court 54% 58% 57% 5 Judge Hatchett 53% 54% 57% Source: SNAD/MarketBreaks, Mar’05 GAA% measurement; does not include umbrellas and weekend versions of strips

47 Soul Train Music Awards High % of minority viewers among syndicated programs:
Top 10 Syndicated Programs - WOMEN % of African-American Viewers ranked on W18-34 – March’05 -African American- Rank Program W18-34 W18-49 W Gospel Superfest 73% 68% 62% 2 Weekend Vibe 68% 71% 70% 3 Girlfriends 68% 73% 75% 4 Parkers 66% 71% 73% 5 Soul Train Music Awards 65% 65% 68% Source: SNAD/MarketBreaks, Mar’05 GAA% measurement; does not include umbrellas and weekend versions of strips

48 Soul Train Lady of Soul Highest % of minority viewers among syndicated programs:
Top 10 Syndicated Programs - MEN % of African-American Viewers ranked on M25-54 – Sept’05 -African American- Rank Program M18-34 M18-49 M Soul Train Lady of Soul 54% 64% 64% 2 Parkers 61% 64% 63% 3 Girlfriends 62% 63% 63% 4 Live in Hollywood 71% 67% 62% 5 Showtime-Classic 80% 65% 58% Source: SNAD/MarketBreaks, Sept’05 GAA% measurement; does not include umbrellas and weekend versions of strips

49 Soul Train Lady of Soul High % of minority viewers among syndicated programs:
Top 10 Syndicated Programs - WOMEN % of African-American Viewers ranked on W25-54 – Sept’05 -African American- Rank Program W18-34 W18-49 W Gospel Superfest 97% 81% 80% 2 Soul Train Lady of Soul 66% 76% 80% 3 Girlfriends 60% 69% 76% 4 Parkers 64% 70% 73% 5t Bernie Mac 58% 61% 65% 5t Showtime-Classic 73% 70% 65% Source: SNAD/MarketBreaks, Sept’05 GAA% measurement; does not include umbrellas and weekend versions of strips

50 Soul Train specials Significantly Higher Ratings Than BET Primetime
Season -African American- Program Date HH W18-34 W18-49 W M18-34 M18-49 M ST Christmas Starfest Dec’ BET primetime Dec’ ST Music Awards Mar’ BET primetime Mar’ ST Lady of Soul Awards Sept’ BET primetime Sept’ Source: SNAD/MarketBreaks, as dated; GAA% measurement where applicable; BET prime- Mon-Sun 8pm-11pm. National equivalency ratings.

51 Soul Train Series - Higher percentage of minority viewers than other syndicated programs:
Top 10 Syndicated Programs % of African-American Viewers ranked on W18-34 Rank Program HH W18-34 W18-49 W Tom Joyner Show 67.8% 63.5% 67.1% 71.5% 2 Soul Train 57.2% 60.6% 57.9% 57.7% 3 The Parkers 62.9% 60.4% 65.6% 69.6% 4 Girlfriends 64.5% 56.9% 65.8% 72.4% 5 Business Week 34.2% 54.1% 49.6% 40.3% 6 Bernie Mac 56.5% 52.9% 59.3% 65.9% 7 Divorce Court 44.4% 51.1% 49.5% 49.3% 8 My Wife and Kids 48.4% 50.5% 53.8% 56.0% 9 Judge Mathis 45.7% 50.4% 49.8% 49.1% 10 Judge Hatchett 44.7% 48.7% 43.9% 45.7% Source: SNAD/Marketbreaks, s-t-d ending 11/27/05 GAA% measurement; does not include umbrellas and weekend versions of strips

52 Soul Train Series - Higher percentage of minority viewers than other syndicated programs:
Top 10 Syndicated Programs % of African-American Viewers ranked on A18-34 Rank Program A18-34 A18-49 A Tom Joyner Show 66.1% 65.2% 69.3% 2 The Parkers 59.4% 63.7% 66.8% 3 Soul Train 57.9% 56.2% 55.5% 4 Girlfriends 55.3% 63.9% 69.7% 5 Judge Mathis 51.2% 48.4% 47.8% 6 My Wife & Kids 49.4% 51.1% 52.4% 7 Divorce Court 49.2% 49.4% 49.1% 8 Bernie Mac 48.8% 55.3% 59.7% 9 Judge Hatchett 45.1% 42.9% 45.2% 10 Maury Povich 42.7% 42.3% 41.2% Source: SNAD/Marketbreaks, s-t-d ending 11/27/05 GAA% measurement; does not include umbrellas and weekend versions of strips

53 Soul Train Series - Higher percentage of minority viewers than other syndicated programs:
Top 10 Syndicated Programs % of African-American Viewers ranked on M18-34 Rank Program M18-34 M18-49 M Tom Joyner Show 72.3% 61.2% 65.6% 2 The Parkers 58.2% 60.7% 61.7% 3 Soul Train 55.2% 53.1% 52.2% 4 Judge Mathis 52.2% 46.3% 45.9% 5 Girlfriends 51.6% 59.9% 63.9% 6 My Wife & Kids 47.6% 47.0% 47.1% 7 Divorce Court 46.0% 49.1% 48.8% 8 Bernie Mac 42.7% 49.5% 50.3% 9 Judge Brown 41.8% 37.9% 36.9% 10 Judge Hatchett 39.7% 41.4% 44.1% Source: SNAD/Marketbreaks, s-t-d ending 11/27/05 GAA% measurement; does not include umbrellas and weekend versions of strips

54 Top 10 Network Programs % of African-American Viewers ranked on HH
Soul Train Series - Comparable minority audience to network primetime programs: Top 10 Network Programs % of African-American Viewers ranked on HH Rank Program HH A18-34 A18-49 A Girlfriends 79.2% 78.7% 82.0% 85.1% 2 Half and Half 78.9% 78.3% 80.7% 83.2% 3 All of Us 78.9% 80.1% 82.7% 84.7% 4 One on One 71.5% 73.8% 75.9% 78.0% 5 Eve 68.6% 70.9% 71.9% 73.1% 6 Cuts 67.3% 71.0% 70.8% 71.4% 7 Love Inc. 63.5% 66.1% 66.1% 66.9% * Soul Train 57.2% 57.9% 56.2% 55.5% 8 Everybody Hates Chris 52.8% 57.4% 55.9% 55.3% 9 Sex, Love and Secrets 48.9% 48.5% 51.1% 45.3% 10 America’s Top Model Encore 46.9% 46.2% 46.5% 45.2% Source: SNAD/Marketbreaks, s-t-d ending 11/27/05; AA% measurement; does not include umbrellas and weekend versions of strips; 4+ TC

55 Top 10 Network Programs % of African-American Viewers ranked on W18-34
Soul Train Series - Comparable minority audience to network primetime programs: Top 10 Network Programs % of African-American Viewers ranked on W18-34 Rank Program W18-34 W18-49 W All of Us 82.6% 85.6% 88.0% 2 Half and Half 80.5% 83.2% 86.4% 3 Girlfriends 79.2% 83.0% 87.3% 4 One on One 76.8% 80.4% 83.5% 5 Cuts 74.4% 74.7% 75.4% 6 Eve 72.6% 74.5% 76.7% 7 Love Inc. 68.3% 69.8% 71.9% 8 Everybody Hates Chris 61.3% 61.4% 61.7% * Soul Train 60.6% 57.9% 57.7% 9 Sex, Love and Secrets 51.8% 53.1% 46.3% 10 America’s Top Model Encore 48.1% 49.0% 46.2% Source: SNAD/Marketbreaks, s-t-d ending 11/27/05; AA% measurement; does not include umbrellas and weekend versions of strips; 4+ TC

56 Top 10 Network Programs % of African-American Viewers ranked on M18-34
Soul Train Series - Comparable minority audience to network primetime programs: Top 10 Network Programs % of African-American Viewers ranked on M18-34 Rank Program M18-34 M18-49 M Girlfriends 77.1% 79.4% 79.2% 2 All of Us 73.9% 75.9% 77.0% 3 Half and Half 71.7% 73.6% 73.7% 4 One on One 67.2% 66.3% 67.0% 5 Eve 66.8% 66.2% 65.7% 6 Cuts 63.0% 62.6% 64.2% 7 Love Inc. 62.2% 58.9% 57.5% * Soul Train 55.2% 53.1% 52.2% 8 Everybody Hates Chris 51.1% 47.3% 45.8% 9 America’s Top Model Encore 40.4% 39.3% 42.5% 10 Sex, Love and Secrets 40.2% 46.7% 43.8% Source: SNAD/Marketbreaks, s-t-d ending 11/27/05; AA% measurement; does not include umbrellas and weekend versions of strips; 4+ TC

57 Soul Train Series and Specials Primarily an Adult Audience
% of Total Viewers P2+ Over 21 Soul Train Christmas Starfest Soul Train Lady of Soul Soul Train Music Awards Soul Train Series Source: NSS/Galaxy Explorer; average of last 3 telecasts for specials; s-t-d ending 5/13/05 for series. GAA% measurement.

58 Soul Train Series and Specials Primarily an Adult Audience
% of Total Viewers P2+ Over 18 Soul Train Christmas Starfest Soul Train Lady of Soul Soul Train Music Awards Soul Train Series Source: NSS/Galaxy Explorer; average of last 3 telecasts for specials; s-t-d ending 5/13/05 for series. GAA% measurement.

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60 Family Feud has steadily increased its household rating this season:
HH 3.0 2.7 2.6 2.5 2.4 Sept’05 Oct’05 Nov’05 Dec’05 Source: NSS/Galaxy Explorer, p-t-d ending 1/1/06; GAA% measurement, Live data

61 Feud’s national ratings are stronger than many other popular strips…
Program HH Family Feud 2.6 Sex & the City 2.5 Will & Grace 2.4 Ellen 2.3 Extra 2.3 Home Improvement 2.3 Jerry Springer 2.3 Montel Williams 2.2 South Park 2.0 Yes, Dear 2.0 Frasier 1.9 Martha Stewart 1.8 Program HH Becker 1.7 Girlfriends 1.6 Tyra Banks 1.6 Drew Carey 1.5 Blind Date 1.2 Elimidate 1.2 Fear Factor 1.2 The Parkers 1.2 Starting Over 1.1 Tony Danza 1.1 Just Shoot Me 0.8 Sabrina-Witch 0.6 Source: NSS/Galaxy Explorer, p-t-d ending 1/1/06; GAA% measurement

62 Family Feud - Highest game show VPVHs with young women!
Game Show Strips – Ranked on W18-34 W18-34 W18-49 W25-54 Program Syndicator VPVH VPVH VPVH Family Feud Tribune Millionaire Buena Vista Price is Right 1 CBS Price is Right 2 CBS Wheel of Fortune King World Jeopardy King World Source: NSI/Galaxy Explorer, p-t-d ending 1/1/06; GAA% measurement

63 Attractive to advertisers targeting mature demos:
Top 10 Syndicated Programs Ranked on W50+ VPVH Program W35+ A35+ W50+ A50+ Wheel of Fortune Jeopardy Wheel of Fortune Wknd Martha Stewart Dr. Phil Millionaire Judge Judy Live w/Regis & Kelly FAMILY FEUD Oprah Winfrey Source: NSS/Galaxy Explorer; p-t-d ending 1/1/06; GAA% where applicable Does not include specials, feature films or sporting events

64 BRANDED ENTERTAINMENT
Opening audio/video billboard… “It’s The Family Feud AstraZeneca Breast Cancer Awareness Special.” Opening remarks by host Richard Karn… “Welcome To The Family Feud Smuckers Stars on Ice Special.” Logo displayed on survey board. Logo displayed behind family podiums throughout. Donation to a charity of client’s choice will be made on air with a giant sized check.

65 The Tribune Late Night Network

66 An Advertiser’s Wish List:
Reach an ideal mix of youth and affluence Most viewers are either young or affluent, but not both. Young or affluent viewers are difficult to reach. Reaching those young and affluent is almost impossible.

67 The Tribune Late Night Off-Net Network
WISH NO MORE! Presenting The Tribune Late Night Off-Net Network

68 All the Benefits of Late Fringe with The Tribune Late Night Off-Net Answer
Hard-to-reach audience. Young and more affluent. Primarily quality, off-network sitcoms. 84% national coverage. More efficient than primetime.

69 What You’ll Receive not currently available nationally.
Late night reach of viewers on WB and Fox stations; not currently available nationally. Strong ratings and VPVHs. More timely ratings than conventional unwireds. The Tribune Entertainment – Tribune Broadcasting relationship: Stations hold the primary financial interest. No preemptions. Equitable rotation.

70 TRIBUNE STATION COVERAGE
84%

71 Season

72 Primary Programming Friends Everybody Loves Raymond Will & Grace
Sex and the City Seinfeld Drew Carey Just Shoot Me Others

73 The Tribune Late Night Network is off to a great start, with impressive audience composition figures… Demo VPVH W W W A A A Source: NSS Special Nielsen Report for week of 9/26/05 – 11/27/05; includes all Tribune stations plus Superstation WGN 11pm-1am est-pst/10pm-12m cst-mst

74 …resulting in women VPVHs that compete with the best of off-network syndication:
Program W18-34 W18-49 W25-54 Tribune Late Night Net Friends King of Queens Bernie Mac Just Shoot Me Girlfriends Everybody Loves Raymond Yes, Dear That ’70s Show Seinfeld My Wife and Kids Malcolm in the Middle King of the Hill …and others! Source: NSS Special Nielsen Report for week of 9/26/05 – 11/27/05; includes all Tribune stations plus Superstation WGN 11pm-1am est-pst/10pm-12m cst-mst Strips = s-t-d ending 11/27/05 GAA% where applicable

75 THE TRIBUNE LATE NIGHT OFF-NET NETWORK
You’ve found the answer to all of your late night needs… THE TRIBUNE LATE NIGHT OFF-NET NETWORK

76

77 Young men are beginning to find South Park in its late fringe time periods…
South Park Ratings Source: NTI, Galaxy Explorer premiere to date ending 12/25/05; AA%/GAA% Rtg

78 …so the show already outranks most off-network sitcoms:
Program M18-34 M18-49 South Park Bernie Mac My Wife and Kids Home Improvement Yes, Dear Will & Grace Drew Carey Sex & The City Fear Factor Becker Frasier Girlfriends Parkers Just Shoot Me Sabrina, Teenage Witch Source: NTI, Galaxy Explorer premiere-to-date ending 12/25/05; AA%/GAA% Rtg; Ranked on M18-34

79 South Park’s concentration of young men has increased substantially as well…
South Park VPVH Source: NTI, Galaxy Explorer premiere to date ending 12/25/05; AA%/GAA% Rtg

80 …averaging the highest VPVHs for young men of all syndicated strips:
Top 5 M-F Syndicated Programs Ranked on M18-34 VPVH Rank Program M18-34 M18-49 #1 South Park (#3) #2 King of the Hill (#4) #3 That 70s Show (#1) #4 Elimidate (#10) #5 Seinfeld (#2) Source: NTI, Galaxy Explorer premiere to date ending 12/25/05; AA%/GAA% VPVH; Ranked on M18-34; 53 strips total

81 This growth is driving up adult VPVHs, since the show also started strong with women…
South Park VPVH Source: NTI, Galaxy Explorer premiere to date ending 12/25/05; AA%/GAA% Rtg

82 …propelling South Park into the lead with these demos:
Top 5 M-F Syndicated Programs Ranked on A18-34 VPVH Rank Program A18-34 A18-49 #1 South Park (#3) #2 That ’70s Show (#1) #3 Friends (#2) #4 Elimidate (#9) #5 Fear Factor (#10) Source: NTI, Galaxy Explorer premiere to date ending 12/25/05; AA%/GAA% VPVH; Ranked on A18-34; 53 strips total


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