1. page 1 Summit of the Future, May 2006 Mick Yates

2. page 2 connectivity & modularity sense & respond directed evolution

3. page 3 connectivity & modularity sense & respond directed evolution

4. page 4 connectivity & modularity sense & respond directed evolution

5. page 5 connectivity & modularity sense & respond directed evolution

6. page 6 connectivity & modularity sense & respond directed evolution

7. page 7 connectivity & modularity sense & respond directed evolution

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9. page 9 © © Hasbro Parker Bros

10. page 10 o return on innovation investment ? o rganizational rules of engagement ? o scientific convergence … … yet with a knowledge explosion … and coming ever faster ?

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12. page 12 ebbs, flows and residual impact of business fads Richard T. Pascale 1998

13. page 13 telecom nanotechnology materials science computation bioinformatics molecular science quantum science photonics combinatorial chemistry robotics internet proteomics genomics

14. page 14 1. CUSTOMER CENTRICTY return on innovation investment?

15. page 15 kenji kawakami

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18. page 18 The microwave is essential for me! I love baking on a Sunday afternoon I love exotic and adventurous food I have to stick to a budget I care about the environment

19. page 19 Our mission is to earn and grow the lifetime loyalty of our customers

20. page 20 customer data customer insight customer programs customer loyalty enables to build to grow

21. page 21 SMART PRICING

22. page 22 3% 4% 9% 8% 6% 4% 5% 6% 4% 7% 9% 2% 1993199419951996199719981999200020012002200320042005 annual same store sales growth since 1993

23. page 23 2. NETWORKS organizational rules of engagement?

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27. page 27 Networks do not just replace current structures … … they co-evolve with them

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29. page 29 strong links - with family, work teams etc. weak links - critical to finding new knowledge

30. page 30 some thoughts on making Networks work harder

31. page 31 1. Purpose effective Networks have a clear business / organizational purpose which must be pre-defined outputs must be both useful and measurable

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34. page 34 2. Member identity skills, knowledge, motivations, problems, geographic location, time linkages, goals and beliefs demands data based understanding and communication

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37. page 37 A Community of Practice is not a club - it has identity defined by a shared domain of interest and a shared competence Members engage in joint activities and share information; relationships emerge to enable learning and creation of new knowledge Members are practitioners - they develop a shared repertoire of resources, experiences, tools, and ways of addressing problems after Etienne Wenger

38. page 38 3. Actionability something new and innovative actually happens as a result of the Networks existence … … a corollary is that links in the Network must have practical value in real interactions

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40. page 40 4. Searchability to answer real world questions informational … best Thai restaurants? intellectual… learn from research? actionable… better sales results? relational … team works better? judgmental… decide right actions? contextual … balance risks?

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42. page 42 P&G has focused more on supporting its existing big brands and scaled back its corporate R&D funding, seeking lower-risk programs that will add steadily to sales

43. page 43 5. Network trustworthiness depends on - the nodal identity of an authority - the actionability of the links

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46. page 46 open systems open development

47. page 47 Nonaka & Takeuchi Hypertext Organization MAKE TACIT KNOWLEDGE EXPLICIT

48. page 48 1. Purpose 2. Member identity 3. Actionability 4. Searchability 5. Network trustworthiness

49. page 49 3. SENSE AND RESPOND complex & emergent systems scientific convergence … and knowledge explosion?

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51. page 51 Capital One – 40,000 + offers per year

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53. page 53 ospecify a few simple rules orules are linear – outcomes arent – experiment ounderstanding present status critical odetermines next state odemands continuous connectivity oinformation systems oneeds organizational empowerment

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55. page 55 1. CUSTOMER CENTRICTY 2. NETWORKS 3. SENSE & RESPOND

56. page 56 connectivity & modularity sense & respond directed evolution